Transmedia fail: Top Chef: Last Chance Kitchen
Premiering this week, Top Chef: Last Chance Kitchen is an online-only series in which chefs eliminated from the TV show get a chance to return to the competition. But as a case study in integrating web content into a series, it's a potential disaster.
5 Questions With…Hoodlum CEO Tracey Robertson
As co-founder of Hoodlum, Tracey Robertson has helped drive many award-winning transmedia campaigns, including universe-expanding content for Lost and Salt. Below, find out which social media kingpin she thinks is a game-changer, and why she's probably mad at me for using the word transmedia. 
2010: The Year Self-Publishing Lost Its Stigma
For over a decade I've been speaking at conferences about self-publishing to audiences of dejected, rejected authors. There was always a stigma associated with self-publishing, with many people considering it lower quality vanity press.
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C.S.I Crossover, iPad App Set for Level 26
For any casual C.S.I. viewer, the upcoming Oct. 14 episode "Sqweegel" means very little -- but for those familiar with C.S.I. creator Anthony E. Zuiker's "digi-novel" series Level 26, it means that the cross-platform franchise is adding at least one more platform. 
Five Questions With…7Robot CEO Sarah Szalavitz
You guys are lucky: Today's Five Questions With... features a true new media big thinker. 7Robot founder/CEO Sarah Szalavitz discusses the potential power of 3-D printing, the problem with the term "transmedia" and how online video's role in the digital marketplace has changed. 
Webishades: An ARG About Web Series, For Web Series Fans
Interactivity is a key element when it comes to successfully spreading web content. Enter a recently-launched ARG created specifically for the web series community, created by producer Jenni Powell and No Mimes Media, that's had low participation so far but can live forever online. 
There’s No Mystery to The Event‘s Social Media
Whether you liked or loathed the premiere of NBC's The Event last night, the transmedia elements accompanying the series are super-disappointing. While there are a few sites and Twitter accounts, their level of success ranges from mildly entertaining to flat-out disjointed. 
MTV’s Savage County Goes Transmedia
Wondering how confident MTV is that its Eventful campaign for Savage County will lead to a television premiere? Here's how confident: They've hired Nina Bargiel, who masterminded the Streamy-winning Valemont transmedia experience, to create another interactive web-based narrative for the upcoming slasher film. 
