Brian Williams And Jeff Goldblum Bring NBC Crossover Viral Success

Late Night with Jimmy Fallon served up two doses of NBC-crossover viral videos last night, as NBC Nightly News anchor Brian Williams helped “Slow Jam The News” while Jeff Goldblum helped perform a Law & Order-related musical number.

Check it out:

“Brilliams” was back on the program to “Slow Jam The News” – this time about health care. Sample line: “Congress burning midnight oil for real, but like Biden said this is a big effing deal.”

Later in the show, Goldblum (a star in NBC’s Law & Order series) was on as a guest, and later took a seat at a piano for some scatting and call-and-response between Goldblum and Fallon and his audience. Don’t ask. After, it was time for an actual song – and viewers were treated to a Law & Order remix featuring Goldblum on the piano and The Roots. Dave Itzkoff of the New York Times called it “the viral video of the morning.”

Check out Williams and Goldblum’s segments below:


—–
» Follow Steve Krakauer on Twitter


FNC Closes Week With O’Reilly, Beck, Hannity On Top

Cable news ratings, March 26, 2010: Check out the highlights, and see the full ratings below:

• The top cable news shows on Friday night were Bill O’Reilly, Glenn Beck and Sean Hannity, in total viewers and the A25-54 demographic.

• The top non-FNC show in total viewers was Rachel Maddow at 9pmET and Countdown (with Lawrence O’Donnell filling in) at 8pmET for MSNBC in the demo.

Check out all the ratings below, and leave your own thoughts in the comments:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm

Beck

675

Blitzer

156

Matthews

99

Prime

79

6 pm

Baier

444

Blitzer

144

Ed Show

200

Prime

77

7 pm

Shep

450

King, USA

138

Matthews

164

Issues

87

8 pm

O’Reilly

742

Brown

135

Olbermann

234

Grace

164

9 pm

Hannity

562

King

214

Maddow

216

Behar

132

10 pm

Greta

485

Cooper

262

MSNBC Special

168

Grace

150

11 pm

O’Reilly

407

Cooper

183

Investigates

191

Showbiz

196

TOTAL DAY 419 153 138 153
PRIME TIME 597 204 206 146
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm

Beck

2509

Blitzer

469

Matthews

467

Prime

249

6 pm

Baier

2055

Blitzer

458

Ed Show

707

Prime

238

7 pm

Shep

1720

King, USA

496

Matthews

723

Issues

329

8 pm

O’Reilly

2722

Brown

539

Olbermann

1010

Grace

586

9 pm

Hannity

2176

King

549

Maddow

1116

Behar

560

10 pm

Greta

1699

Cooper

689

MSNBC Special

430

Grace

358

11 pm

O’Reilly

1244

Cooper

438

Investigates

337

Showbiz

503

TOTAL DAY 1465 479 468 346
PRIME TIME 2200 593 852 491
Data by Nielsen Media Research. Live and same day (DVR) data.


Protesters Try To Put Karl Rove Under Citizen’s Arrest

Does anyone else think it strange that Karl Rove makes public appearances with no security? Rove was chased from his own book signing yesterday in Beverly Hills by some determined Code Pink protesters who heckled the former Bush adviser, calling him a liar, and a war criminal. At one point a woman wielding handcuffs attempted to make a citizen’s arrest of Rove, who was there to promote his book…Courage and Consequences. Nevertheless, Rove, who was without security, didn’t go quietly when faced with this particular set of consequences. According to the report below he engaged a number of the protesters accusing them of being perfect examples of the “intolerance of the left.”

This is not the first time Code Pink has made itself loudly known to former Bush administration officials. Last spring at the White House Corespondents Dinner they chased Donald Rumsfeld (who also appeared to be without security) through the crowded lobby of the Washington Hilton.

What is perhaps most interesting about the video below, however, is that not a single person in the audience appears to be concerned enough about Rove’s safety to bother standing up in his defense.




Great Moments In Journalism: Cablers Cover Amusement Park Ride Rescue

Right on cue with last week’s column from Spud on what he thinks is wrong with cable news, all three cablers spent significant time this afternoon with live, BREAKING coverage of a Miami amusement park ride that was stuck with a couple people on it.

I don’t want to spoil the fun for you, you’ll just have to watch the video compilation of the breathless coverage.

Here’s a quick glance at the events of this afternoon. At 2:34pmET, it looked like this:

At 2:46pmET, it looked like this:

The end. (By the way, it was captivating – less than a car chase or a dog rescue, but still.)

Here’s a mash-up of today’s coverage:

—–
» Follow Steve Krakauer on Twitter


Glenn Beck’s Strangely Titled New Novel Previewed On His Chalkboard Last Month

Glenn Beck is writing a novel for grown-ups. He has already penned the children’s book A Christmas Sweater (the inspiration for which he may have been wearing the other day). According to Amazon the book is set to be published this June. Alas, there is no cover pic yet available, however, via Will Bunch, comes the title, The Overton Window, and this description:

…The Overton Window, which [Beck] described as “a story of America in a time much like today where the people are confused,” with a government in crisis and the rise of a citizens’ group called the Founders Keepers, which “leads to a battle and a civil war, and life is upside-down planetwide.”

And chalkboards are secretly weapons of mass destruction? Just guessing. Meanwhile, in a move that is both genius and likely infuriating (to those pipe-smoking “intellectuals,” anyway) Beck appropriated the title ‘Overton Window’ from a popular political concept defined thusly by Wikipedia: “The technique relies on people promoting ideas even less acceptable than the previous “outer fringe” ideas. That makes those old fringe ideas look less extreme, and thereby acceptable.” Hmm, sound like an apt description of some recent perception shifts at a certain network?

It’s unclear when Beck stumbled on the theory, but he spent some quality chalkboard time explaining it last month (Feb 23, to be exact). Of course when Beck explains it, it is an evil secret plan of the Progressives put to use in order to pass HCR. So, perhaps best to apply Beck’s “life is upside-down planetwide” scenario in this particular case. Video below.






Sarah Palin To Host First Fox News Show Thursday – With LL Cool J

This is not an April Fool’s joke. Sarah Palin will take her first stab at television hosting when she fronts a new Fox News series, Real American Stories, premiering Thursday April 1 at 10pmET.

Guests for the first show include country singer Toby Keith, rapper/actor LL Cool J and Jack Welch. Get excited.

The show will “focus on a range of such stories including a Marine Medal of Honor recipient who gave his live to save his comrades.” But also there will be the celebrity guests – a very broad range of celebrity guests.

Airing in place of On The Record with Greta Van Susteren, the prime time spot ensures a large audience. And depending on just how large, we could see a lot more of Palin hosting on Fox News.

The program re-airs Sunday at 9pmET.

—–
» Follow Steve Krakauer on Twitter


Portability, Participation Rule for New Media Consumer

We're spoiled by technology. Today, we expect more from our media than we can get from print, radio or linear TV.

If you're like me -- and, increasingly, evidence shows people are -- you crave portability, fungibility, the ability to listen to a book or article, to watch a TV show or movie or YouTube clip whenever and wherever you want. You may even, like me, want to chop off pieces and show them elsewhere, tag them, mash them up.

Consuming media the way it used to be provided (and sometimes still is) can be so woefully inefficient. Who wants to have to sit down and consume at the provider's convenience, rather than their own? Who has time for appointment TV any more? Just look at the research that finds more and more of us using DVRs, avoiding commercials and otherwise changing viewing habits.

It's not necessarily that we object to a reasonable level of advertising or fees. We're increasingly using services like Hulu or Netflix that let us watch shows and movies on demand, even if we have to suffer ads, or pay for the privilege. It's worth the price in order to not be at the mercy of whatever happens to be available, either in real-time or on-demand through a cable. It's great to have the choice of what screen to use, too. And who doesn't enjoy being able to zoom back a minute or two and catch something they liked or missed?

During the Winter Olympics, I couldn't bother sitting through tape-delayed events that had happened hours ago or that I didn't care about. I not only recorded the shows off the air, using an Eye TV device mentioned in this MediaShift story on cutting the cord to cable, but also set the program to automatically convert the broadcasts to iTunes clips that took up less space on my hard drive and also made them easy to transfer to computers and other devices.

Shifting from Eyes to Ears and Back

If you're like me, you also enjoy reading and listening to books you're interested in. I may read a chapter or two, then listen to a chapter while doing the dishes. I get through the book faster and enjoy the continuity. When an audiobook doesn't exist -- which is surprisingly often -- I'll try to get the digital edition and have my computer's speech-synthesis application read it to me. Even with the distortions and glitches, it's good enough to give a good rendering of what's in print.

I'll do that for newspaper and magazine articles, blogs and research papers, too. It's a great way to not have to stop reading because I have something else to do that requires the use of my hands or eyes. If I'm going to be traveling, I might record the audio into an iPod so I can listen while standing in line or taking a taxi to the hotel. I'll certainly access books remotely via computer, Blackberry or iPod Touch.

By now, you may be thinking: What's this got to do with trends in media or the media business, at large? This guy is a huge geek, and he's unlike 90 percent of humanity.

But that really isn't the case. Yes, I am reasonably comfortable with technology, but I don't use it for its own sake. I use the technology because it is liberating, it let's me do things I've always wanted to. I know I'm not the only person who's engaged in time- and place-shifting by using a timer and tape recorder to grab favorite radio shows, for example. It's no secret why audio cassette decks used to be sold with two slots for tapes, only one of which had a "record" button. I still record things on a videotape when I want to bring them over to someone else's house to watch.

Our time is valuable, and the more we can control it the more value it has. So, too, does media become more valuable when we can better weave it into our relationships. If we can snag a piece of something and blog or tweet about it or email it to a friend, it makes it easier to have a meaningful conversation and be engaged.

Age of the Participatory Consumer

A recent study from IBM media research found that we're moving from "traditional devices" to "connected experiences," that media consumers from all generations, but especially the younger ones, are moving from passive to "involved" consumption of media, and from limited to open access. Consumers around the world, it finds, increasingly expect to control and participate in their media.

There's a lesson here amid debates about what media consumers will pay for, and which distribution channels and levels of access can be controlled. Device makers, too, need to figure out a balance between portability and access, as the iPod's masters showed they learned by finally offering DRM-free versions of songs. I also predict the Kindle will do the same as competitors with more open devices gain market share.

Anyone who produces media or the devices to consume them will have to provide enough value for us to put up with any restrictions. More importantly, they need to understand that technology has made us into new kinds of consumers.

Dorian Benkoil is consulting sales manager, and has devised marketing strategy for MediaShift. He is SVP at Teeming Media, a strategic media consultancy focused on helping digital media content identify and meet business objectives. He has devised strategies, business models and training programs for websites, social media, blog networks, events companies, startups, publications and TV shows. He Tweets at @dbenk.

This is a summary. Visit our site for the full post ».