Fox Follows ABC Into iPad Sync Space With Bones App; the app includes polls, social-media integration and even a “jukebox” that allows viewers to purchase songs they hear in the episode via iTunes. (paidContent)
For Hollywood, the Price Must Be Right; studios want to make up for lost revenue with premium rentals, but that may be a really bad idea. (Wall Street Journal)
Confirmed: UK’s YouView IPTV JV Delayed To 2012; the catch-up service now says it says it “will have a product in trial by the end of this year, with a full consumer launch planned in early 2012.” (paidContent)
Now That AOL Has Huffpo, Where’s the Video?; one has to give credit to the Huffington Post for a lot of things. Video is not one of them. (AdAge)
Porn studio could teach Apple, Google about cloud; Pink Visual appears to be among the first filmmakers in the United States to offer the kind of streaming-video features that Apple and Google were said to be considering last year. (Media Maverick)
#superbowl; during the final moments of the game, fans sent 4,064 Tweets per second (TPS) – the highest TPS for any sporting event. (Twitter Blog)
More fuel for Twitter’s “we work really, really well with big TV events” pitch: News that the service set a new frequency record during Sunday’s Super Bowl. Twitter says users generated a peak of 4,064 tweets per second at the end of the game, eclipsing the old high for televised sports set during last year’s World Cup. But that’s not Twitter’s all-time record, which was set, oddly, in Japan last year on New Year’s Eve.
NBC will find out. Its Local Media unit, which owns 10 stations around the country, is integrating Twitter into its programming, bringing a select group of Twitterers to chat about the day’s news within the broadcasts themselves.
“The 20″ starts this week on NBC’s Washington, D.C., and New York stations, and you can see a demo of what it looks at the bottom of the post. But it’s a pretty straightforward concept: Use Twitter to find 20 (get it?) newish, youngish talking heads to liven up the show.
And that’s supposed to set up a virtious cycle–the Twitterers that NBC features already have people paying attention to what they’re saying, so perhaps their offline followers will tune in to see them on TV, too. And exposure on TV should increase “The 20″‘s online following. Repeat.
A couple of thoughts:
- Lots of people are already watching TV and using social media at the same time. But it’s pretty hard to effectively integrate Web/social commentary into TV news. Think of that weird CNN segment that used to feature women reading blog posts out loud, or TweetDeck’s awkward appearance on multiple TV news reports last month. And when news anchors read people’s tweets aloud on “The 20″ segment below, that seems odd, too. But the other part of the bit, where the commentators actually show up on TV, via Skype, and start commentating, is a much more promising notion.
- NBC does seem to have done a pretty good job of finding interesting people to bring on their shows. Or at least they have by my self-interested standards: I’m already following about a third of NBC’s New York crew (congrats, Anil).
- Regardless of how this plan turns out, it’s interesting to see NBC working to bring a younger, tech-savvy demo back to its local news broadcast. That’s a switch from an earlier strategy, where Comcast’s broadcast unit essentially gave up on trying to get Web users to pay attention to its TV news, and set about creating a local news site that more or less ignored the stations altogether.
File under “duh”...
The UK newspaper business, via its self-regulator the Press Complaints Commission, has effectively raised the middle finger to a government worker who had complained that newspapers’ republication of her tweets invaded her privacy.
Back in November, the Daily Mail and Independent quoted tweets in which Sarah Baskerville, AKA @Baskers, criticised government policy, appeared to support the Labour party and admitted to being hungover at work, the Department of Transport.
But, in its first such ruling about Twitter, the PCC, said it was upholding neither: “While it was true in theory that anybody could view the information she had posted online, she argued that she had a ‘reasonable expectation that my messages…would be published only to my followers’.”
Indeed, the PCC, which many regard as an ineffective regulator because it is operated by publishers themselves, issued a news release stating:
“The complainant had taken no steps to restrict access to her messages. It was quite clear that the potential audience for the information was actually much larger than the 700 people who followed the complainant directly. Republication of material by national newspapers, even though it was originally intended for a smaller audience, did not constitute a privacy intrusion.”
Here’s where Twitter tells you about private accounts.
At last count, @Baskers had 20 social media profiles.