Coke Takes Out a Free Ad for Twitter Ads

So what do advertisers think about Twitter’s new “Promoted Trends” ad platform, which the service rolled out last week?

Totally awesome! That’s the paraphrased verdict from Coca-Cola (KO), which tried out the ads this week and generated 86 million impressions in 24 hours.

The actual quote from global interactive marketing boss Carol Kruse, via the Financial Times, is less exciting (because marketing people speak in a weird dialect that sounds nothing like everyday English): “The amount of impressions in such a short period of time around our whole World Cup campaign, to me it was a phenomenal time. It made this emotional connection at the time, it was great.”

The FT notes that Coke got a lot of bang for its buck by running the ads on Wednesday, when Twitter was overwhelmed by users tweeting about both the U.S.-Algeria and England-Slovenia World Cup games. Weirdly, the FT doesn’t note that Twitter struggled to stay up on Wednesday, due to said overwhelming use.

So maybe it was a push. In any case, it’s impossible to really evaluate this stuff unless you know how much Coke paid. And we don’t:

Coke’s Twitter messages congratulated the England and US teams, linked to videos on YouTube and invited people to “share their celebration” of their teams’ success.

Although Ms Kruse did not reveal how much Coke had spent on the campaign, she indicated that the test had not been expensive compared with other forms of online advertising.

“When it’s something new, it’s hard for publishers to know what the value is,” she said. “We didn’t know how it would work out but we wanted to learn in that space….It could have completely flopped. They [Twitter] also wanted to learn with us.”

Note to young people: I have a vague memory of this ad running in the 1980s. As I recall, it was in no way supposed to be a joke:

Drake And Jimmy Kimmel Debut Their New Twitter Song “Tweet Tweet”

Hip-hop artist (and former child star) Drake has the #1 album in the country, and was a guest and performer on Jimmy Kimmel Live last night.

But he and Kimmel also debuted their new Twitter-related single, “Tweet Tweet.”

How did the duo end up collaborating? “We have a similar flow,” said Kimmel, introducing the music video. “Is that what you call it?”

The video, which takes place in what looks like a high school, begins with Drake not able to formulate the lyrics to a new song. “Why write a song yourself when celebrities are tweeting so many great things?” asks Kimmel, and so begins “Tweet Tweet.”

It is mainly a collection of actual celebrity tweets (example: Paris Hilton “Goin to the club I need a new dude.”) The chorus: “Follow me, follow me, tweet tweet. Tell me something now. Follow me, follow me, tweet tweet. Tell me nothing now.”

Follow Drake on Twitter here and Kimmel here.
Check out the Twitter-hip-hop hit of the summer:

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» Follow Steve Krakauer on Twitter

Dinnertime Video: Barack Obama And Russian President Dmitry Medvedev Eat Burgers

Here’s something to play in the background while you enjoy your evening meal: President Barack Obama took visiting President Dmitry Medvedev to Ray’s Hell Burger in Arlington, Virginia today for a food break from their diplomatic talks. Medvedev was so excited to have a good burger, he even tweeted about it!

AP, of course, has all the juicy, flavorful details:

“The U.S. president had a cheeseburger with cheddar cheese, onion, lettuce, tomato and pickles. His Russian counterpart had a cheeseburger with cheddar, onion, jalapeños and mushrooms. Obama drank ice tea, Medvedev sipped a Coke, and they split fries.”

Watch the two presidents dig in below:

Newsflash! Big World Cup Game = Lots of Web Traffic, Twitter Fail Whales.

Of course Twitter failed during the U.S.-Algeria World Cup game yesterday. Twitter has been failing throughout the World Cup and does particularly badly when the U.S. plays. Not news.

But! To be fair! There were lots of people on the Web yesterday during the game.

How many? I haven’t seen a number yet. But Akamai (AKAM), which serves up Web pages to a good chunk of the globe, says yesterday’s game generated the most traffic it has seen during the tournament so far. Since the game was being played concurrently with the England-Slovenia match, that’s not a surprise either–the news would be if traffic didn’t peak because of the two games.

For the record, Akamai says traffic to the two dozen sites that make up its World Cup Index–sites that either stream the games or are affiliated with TV networks that air the games–climbed throughout the U.S. game.

At the traffic’s peak, after Landon Donovan’s goal, the index was recording 440,000 hits per second. Then it kept climbing: At 12:15 Eastern time, a good 20 minutes after the game ended, Akamai was recording 451,000 hits per second.

And now–sort-of informative graphs (click images to enlarge)!

Start of U.S.-Algeria game:

Near end of game:

Game over:

YouTube CEO Chad Hurley: Here’s My Viacom Victory Dance

Viacom promises to appeal the summary judgment that Google (GOOG) has earned in the long-running YouTube/Viacom copyright case. So it’s possible that this thing will get bounced around a few more times before it gets resolved.

Still, today’s news is a decisive, clear-cut victory for the giant video site. So you can understand why YouTube co-founder Chad Hurley wanted to perform a little victory dance this evening, via Twitter:

If you’ve spent any time at all on YouTube–or on the Internet, for that matter–you can probably guess where that link brought you:

Equal time! Here’s a less ebullient response from Viacom (VIA), via chief lawyer Michael Fricklas:

We are disappointed with the judge’s ruling, but confident we will win on appeal.

Copyright protection is essential to the survival of creative industries. It is and should be illegal for companies to build their businesses with creative material they have stolen from others. Without this protection, investment in the development of art and entertainment would be discouraged, and the many artists and producers who devote their lives to creating it would be hurt. Copyright protection is also critical to the web–because consumers love professional content and because legitimate websites shouldn’t have to compete with pirates.

YouTube and Google demonstrated that required tools to limit piracy aren’t impossible to find or even that difficult to implement–they fixed the problem of rampant piracy on YouTube after Viacom filed this lawsuit.

Before that, however, YouTube and Google stole hundreds of thousands of video clips from artists and content creators, including Viacom, building a substantial business that was sold for billions of dollars. We believe that should not be allowed by law or common sense.

This case has always been about whether intentional theft of copyrighted works is permitted under existing law and we always knew that the critical underlying issue would need to be addressed by courts at the appellate levels. Today’s decision accelerates our opportunity to do so.

Tweets From The Kremlin: Russian President Medvedev Joins Twitter

You can now add Russian President Dmitry Medvedev to the list of world leaders who have joined Twitter. On a visit to San Francisco, the president sent his inaugural tweet right from the microblogging site’s headquarters.

The first tweet from @KremlinRussia (@KremlinRussia_E is the English version) translated from Russian into simply: “Hello everyone, I’m now on Twitter and this is my first message.” Subsequent tweets praised San Francisco as a beautiful city and even included a Twitpic of the view from Medvedev’s hotel room.

The White House Twitter welcomed the Russian president–which President Obama then retweeted. Who would have imagined so many political interactions would take place online in 140 characters or less? Beats the red phone, one supposes.

Still waiting on Libya’s Muammar Gaddafi to burst onto the social media scene…