Why Texas State’s Digital Media Degree is Attracting Female Students

One year ago, I wrote an article for MediaShift about our new undergraduate degree in Digital Media Innovation (DMI) in the School of Journalism and Mass Communication at Texas State University. The mission of the degree is to immerse students in digital concepts and skills, focusing on social media, web development and emerging media concepts, including drones and virtual reality. We cover innovation topics including design thinking, human-centered design and product management. Essentially, we flipped the curriculum, with the emphasis being on digital concepts and skills, supported by courses in our more “traditional” tracks. The degree was approved in August 2016, and I am happy to report that, since then, we have seen it grow to 211 students. This far exceeds the projections made when we developed the program, and we are thrilled to see it both become a popular offering, as well as have its core courses (Web Design
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