Fox’s Brand at Three-Year Low with Republicans Despite Recent Ratings Triumphs


This post is by Sam Reisman from Mediaite


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Fox NewsIn the past six months Fox News has boasted some the highest ratings in its near-20-year history, including airing its two most viewed telecasts ever, but its standing upon Republican viewers has hit a three-year low, according to YouGov BrandIndex, which measures the positive or negative perception of a brand among the public.

“By mid February,” according to YouGov, Fox’s “perception by Republican adults 18 and over had reached its lowest point in more than three years, and has declined by approximately 50% since January of this year.”

It is perhaps no coincidence that the downward trend in Republican esteem coincides with a highly dramatic election cycle that has seen the rise of Donald Trump, the GOP frontrunner who has polarized Republican voters, and relentlessly needled both Fox and the party establishment.

Trump’s dramatic style has garnered him mountains of free media publicity, and no doubt is partially responsible for the Continue reading "Fox’s Brand at Three-Year Low with Republicans Despite Recent Ratings Triumphs"