How Publishers Fought Back by Touting ‘Brand Safety’ at NewFronts

The following piece is a guest post from Jessica Rovello, the CEO and co-founder of Arkadium, which provides interactive content to brands and publishers. Guest posts do not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. YouTube and Facebook’s recent ad missteps were on full display at this year’s NewFronts. Publishers looked poised — and eager — to exploit the platforms’ gaffes in a bid to illustrate brand-safety and credibility (especially in the era of fake news), and ultimately lure back advertiser dollars. The event also served as a showcase for the industry to show how it plans to successfully navigate content development and innovation. As always, household names in media flexed their creative muscles and showed advertisers what they have on deck for the coming year. Some outlets — including The New York Times, BuzzFeed, Refinery29, Time and many more — made
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Must Reads in Media & Technology: May 16

Must Reads is MediaShift’s daily curation of the big stories about media and technology from across the web. Sign up here to get these delivered right to your inbox.
1. How Trump Gets His Fake News (Shane Goldmacher / Politico) 2. Facebook Cracks Down on Fake Live Videos (Josh Constine / TechCrunch)
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Must Reads in Media & Technology: April 24

Must Reads is MediaShift’s daily curation of the big stories about media and technology from across the web. Sign up here to get these delivered right to your inbox. 1. Google and Partners Try to Block the March of Ad-Blockers (Mark Bergen / Bloomberg) 2. Yahoo’s Demise Is a Death Knell for Digital News Orgs (Adrienne LaFrance / The Atlantic) 3. Stat Published a Print Section in Sunday’s Boston Globe — And it Might Be Coming to a Paper Near You (Joseph Lichterman / Nieman Lab) 4. YouTube Says it Fixed the Problem with Restricted Mode That was Filtering LGBTQ+ Content (Sarah Perez / TechCrunch) 5. A Lesson in Moscow About Trump-Style ‘Alternative Truth’ (Jim Rutenberg / New York Times) 6. The Guardian Pulls Out of Facebook’s Instant Articles and Apple News (Jessica Davies / Digiday) Get the Daily Must Reads in Your Inbox!

Does YouTube’s Algorithm Promote Populist Candidates in the French Presidential Elections?

This guest post is republished from AlgoTransparency, which is part of the non-profit organization​​ Data For Good.​ Five days before the French presidential elections, the data we collected indicates that YouTube’s recommendation algorithm promotes three candidates more than others: the main far-left candidate Mélenchon, the candidate of the alt-right National Front Le Pen, and a less-known candidate supporting “Frexit,” Asselineau. These trends are startling, especially since YouTube is the biggest video hosting platform in France, with more than 28 million unique visitors in February 2017 – almost half of France’s population (source: Médiamétrie).

Unveiling YouTube’s most recommended videos for each candidate

For each video one watches, YouTube suggests 20 additional videos via an “Up next” list that plays automatically when “Autoplay” is enabled. These videos are determined by an algorithm designed by YouTube. We wanted to know, w​hen a French user follows recommended videos, what does the average YouTube
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Must Reads in Media & Technology: April 19

Must Reads is MediaShift’s daily curation of the big stories about media and technology from across the web. Sign up here to get these delivered right to your inbox. 1. Memo From Brian McGrory on the Boston Globe Reinvention (Boston Globe) 2. Facebook Still Denies What It Is. The Cleveland Murder Shows How. (Margaret Sullivan / Washington Post) 3. Cheddar, Web Video Maker, Bets Millennials Will Use TV Antennas (Gerry Smith / Bloomberg) 4. Facebook Launches Beta of Spaces, its Goofy and Fun Social VR Platform (Lucas Matney / TechCrunch) 5. How YouTube’s Shifting Algorithms Hurt Independent Media (Amanda Hess / New York Times)
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Must Reads in Media & Technology: April 18

Must Reads is MediaShift’s daily curation of the big stories about media and technology from across the web. Sign up here to get these delivered right to your inbox. 1. How A False Story About A Husband And Wife Being Twins Ended Up On Major News Websites (Craig Silverman / BuzzFeed) 2. 10 years of Hope and Hard Lessons on the Facebook Platform (Josh Constine / TechCrunch) 3. Bustle Acquires Elite Daily From Daily Mail and Rebrands as Bustle Digital Group (Alyson Shontell / Business Insider) 4. You Can Now Live Stream to YouTube From Your Phone if You Have at Least 1,000 Subscribers (Greg Kumparak / TechCrunch) 5. Moment of Monetized Zen: Brands are Cashing in on the New ‘Satisfying Videos’ Craze (Yuyu Chen / Digiday) 6. This News App Starts With the Premise that News Discovery has Become too Personalized (Joseph Lichterman Continue reading "Must Reads in Media & Technology: April 18"

Must Reads in Media & Technology: April 7

Must Reads is MediaShift’s daily curation of the big stories about media and technology from across the web. Sign up here to get these delivered right to your inbox. 1. Google is Now Highlighting Fact Checks in Search (Alexios Mantzarlis / Poynter) 2. ‘The Nation’ Enables Whistleblowers, Embraces Encryption (The Nation) 3. One in Five Facebook Videos is Live as it Seizes the Verb (Josh Constine / TechCrunch) 4. YouTube Will No Longer Allow Creators to Make Money Until They Reach 10,000 Views (Ben Popper / The Verge) 5. Facebook Wants To Teach You How To Spot Fake News On Facebook (Craig Silverman / BuzzFeed) 6. Digital Publisher Mic Raises $21 Million in Series C Round (Mike Shields / Wall Street Journal) Get the Daily Must Reads in Your Inbox!


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