Matter launches in NYC with help from Google and New York Times, reveals new startup class


This post is by Taylyn Washington-Harmon from Nieman Lab


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Media startup accelerator Matter Ventures announced the opening of its New York office Thursday, in collaboration with The New York Times and Google News Lab. Matter also unveiled its “Matter 6” cohort of 13 early-stage media startups, seven of which will work from the NYC office. “It’s not an exaggeration to say that New York, in addition to being our home, is the global capital of news media. To be in both places really strengthens Matter’s mission and brand,” said Nick Rockwell, CTO of The New York Times, who was key in extending the relationship between the company and Matter. “I’m super excited to have The New York Times come on board,” said Corey Ford, Matter managing partner. “They represent the type of mission entrepreneurs want to achieve in the long run.” The Times is the latest in a long list of media partners backing Matter, including the Knight Foundation, PRX, KQED, The Associated Press, McClatchy, A.H. Belo, Community Newspaper Holdings, Inc., and tronc. The seven New York startups revealed in the NYC class are Ballstar, Gol Labs, Menagerie, Scout, Stella, This., and Treepress. The San Francisco six include CLEO, Common, Discors, Itavio, Kira Kira, and Thankroll. The 13 were selected out of 687 applicants and were allowed to choose whether they wanted to work from NYC or San Francisco. The startups participate in a five-month intensive program, present entrepreneurial ventures at monthly design reviews, and, at the culmination of the program, pitch to an audience at a final Demo Day. “We are huge believers in our own process,” says Ford. “Matter is a prototype and always will be, and will always evolve with our entrepreneurs from each cycle and just get better and better.”

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