20 NFL games advertisers can’t afford to ignore


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Picture Jacksonville Jaguars defensive end Calais Campbell steamrolling his way through a Pop Warner offensive line staffed with members of the footie-pajamas set, and you’re about halfway to understanding the almost farcical dominance the NFL has over the TV marketplace. Imagine the 6’ 8”, 300-pound Campbell absolutely dismantling a scrawny seven-year-old trussed up in ill-fitting shoulder pads before flinging a second combatant (who’s even scrawnier and very likely wearing a “PAW Patrol” T-shirt under his jersey) into a pyramid of halftime oranges. Pop pop pop, bam bam pow; the NFL’s outsized ability to scare up ad impressions is untouchable. Just as it’s ill-advised for children to play tackle football against a grown man the size of a food truck, our annual attempt to draw a bead on the season’s highest-rated NFL broadcasts is perhaps more than a little harebrained. Or is it? With two weeks to go before the Continue reading "20 NFL games advertisers can’t afford to ignore"

Four things to look out for as ViacomCBS comes to life


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It ultimately took an extraordinary set of circumstances to clear the way for the reunion, but after three years of hemming and hawing (and the headlines-grabbing ouster of Les Moonves), CBS and Viacom have at long last agreed to a merger. The deal will bring together the CBS, Showtime, MTV, Nickelodeon and Paramount Pictures brands, among many others, under a single entity known as ViacomCBS. In effect, today’s agreement undoes the 2005 split engineered by Viacom Chairman and CEO Sumner Redstone, which in turn pulled apart the 2000 merger of the broadcast and cable assets. At the time, that initial amalgamation of assets was valued at $44 billion; by comparison, today’s ViacomCBS is worth about $30 billion. Of greater importance to shareholders, however, is how ViacomCBS stacks up against the other power players in the media space. As much as the consolidation is a necessary step in trying to Continue reading "Four things to look out for as ViacomCBS comes to life"

NBA dials back late starting times to help boost East Coast ratings


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The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down Continue reading "NBA dials back late starting times to help boost East Coast ratings"

Why a Tucker Carlson ‘hoax’-related advertiser boycott won’t work


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Welcome to the latest edition of Ad Age TV Brief, our roundup of news from the world of broadcast, cable, streaming and beyond. *Extremely Mr. Roarke Voice* Smiles everyone, smiles! All Tuckered out
Twenty-four hours after Fox News fixture Tucker Carlson stirred up a hornet’s nest by characterizing the country’s white supremacy scourge as “a hoax,” the host of the network’s 8 p.m. hour informed viewers that he would be “taking several days off.” The sudden vacation, which Carlson announced at the end of Wednesday night’s program—“[I’m] headed to the wilderness to fish with my son”—is a stratagem familiar to Fox News watchers; in the past two years, Laura Ingraham, Sean Hannity and Bill O’Reilly have all taken time off from their respective shows after things they’d said or done sent advertisers packing. (In O’Reilly’s case, he never returned from his spontaneous vacation; Carlson set Continue reading "Why a Tucker Carlson ‘hoax’-related advertiser boycott won’t work"

NFL package gives CBS the edge in its AT&T standoff


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Welcome to the another edition of Ad Age Sports Media & Marketing Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest news on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Hate to Say I Told You So
As expected, AT&T and its DirecTV subsidiary came to terms with CBS Corp. on a new carriage deal, one that ensures that subscribers of the satellite-TV service won’t miss a single snap of the 2019 NFL season on CBS. Financial terms were not disclosed, but a joint statement issued this morning characterized the agreement as a “multi-year” deal. As we noted last month, AT&T was never going to walk away from a lengthy affiliate war wholly unscathed; not only is CBS the most-watched network in the U.S., but it also holds the leash on one of the two wildly popular Sunday Continue reading "NFL package gives CBS the edge in its AT&T standoff"

NFL package gives CBS the edge in its AT&T standoff


This post is by Anthony Crupi from Latest News - AdAge


Click here to view on the original site: Original Post




Welcome to the another edition of Ad Age Sports Media & Marketing Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest news on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Hate to Say I Told You So
As expected, AT&T and its DirecTV subsidiary came to terms with CBS Corp. on a new carriage deal, one that ensures that subscribers of the satellite-TV service won’t miss a single snap of the 2019 NFL season on CBS. Financial terms were not disclosed, but a joint statement issued this morning characterized the agreement as a “multi-year” deal. As we noted last month, AT&T was never going to walk away from a lengthy affiliate war wholly unscathed; not only is CBS the most-watched network in the U.S., but it also holds the leash on one of the two wildly popular Sunday Continue reading "NFL package gives CBS the edge in its AT&T standoff"

Viacom notches first quarterly ad sales gain in 5 years


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After five years of losing ground on its TV advertising business, Viacom in the third quarter carved out a long-overdue win for itself, as domestic ad sales improved 6 percent to $976 million. This marks the first growth in ad revenue for the home of MTV, Nickelodeon and Comedy Central since the third quarter of 2014, and was driven, in part, by what it characterized as “continued acceleration” in its data-fueled addressable advertising division. Viacom President and CEO Bob Bakish heralded the improvement on the ad sales front in a statement released ahead of this morning’s earnings call. “Importantly, we returned domestic advertising revenue to growth, which is a direct result of the strategy we have been executing for the last two years and the significant progress we have made in scaling Advanced Marketing Solutions,” Bakish said. AMS products include the audience-targeting platform Vantage and the branded-content and social-marketing service Continue reading "Viacom notches first quarterly ad sales gain in 5 years"

No, Gen Z is not killing Star Wars


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Having already killed off everything from American cheese to sex, Millennials are taking a well-earned breather, stepping aside for a spell and relegating day-to-day oversight of the slaughter to their children. If a recent analysis of Disney’s quarterly earnings is any indication, among the first victims of Gen X are Wookies, droids, the Jedi and a certain high-ranking space cephalopod. Saved you a click: The kids aren’t interested in the whole Star Wars thing, and this generational apathy is bringing Disney to its knees. That is one hell of a take. With apologies to the little green guy who lives in the swamp, “Nonsense that is.” While investors by all means should continue to keep an eye on the performance of Disney’s interstellar franchise, it’s a bit of a reach to suggest that a dip in theme-park attendance signals a disenchantment with all things Star Wars. Yes, Continue reading "No, Gen Z is not killing Star Wars"

AMC ad sales chief Scott Collins steps down


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Two-and-a-half years after assuming the top sales job at AMC Networks, longtime exec Scott Collins is leaving the company. Collins, who in January 2017 succeeded Arlene Manos as president of AMC’s ad sales unit, will step down from his post at the end of the month. AMC did not disclose who would replace Collins, nor did it offer any indication as to which member of Collins’ team might serve as an interim sales chief while a formal search for a permanent fixture begins.

In a statement released early this afternoon, AMC said that Collins was parting ways with the company in order to “pursue new opportunities.” “As Don Draper said so eloquently, ‘Success comes from standing out, not fitting in,’” Collins said, in a nod to the protagonist of AMC’s first original hit, ‘Mad Men.’ “For more than a decade, AMC Networks has stood out in an expanding sea Continue reading "AMC ad sales chief Scott Collins steps down"

WME lands NFL superstar Tom Brady


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Welcome to the latest edition of Ad Age TV Brief, our roundup of news from the world of broadcast, cable, streaming and beyond. *Extremely Mr. Roarke Voice* Smiles everyone, smiles! The Brady Bunch
WME has added another superstar to its stable of world-class athletes/pitch[wo]men, landing New England Patriots quarterback Tom Brady in a deal that will see the agency rep the six-time Super Bowl champion in his promotional endeavors. Rebecca Sun of The Hollywood Reporter has the scoop. Brady, who devotes much of his resources to promoting his TB12 brand, is arguably the world’s biggest TV star; per Nielsen, his nine appearances in the NFL title tilt add up to a staggering 898.7 million viewers. Even in the regular season, Brady’s a world-class draw; in 2018, the Pats averaged 19.6 million viewers and an 11.5 household rating in their eight national TV windows, blowing away broadcast’s Continue reading "WME lands NFL superstar Tom Brady"

If WarnerMedia wins PGA Tour rights, truTV could get the shaft


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Welcome to the inaugural edition of Ad Age Sports Media & Marketing Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on TV, streaming, sponsorships, endorsements, gambling and tech. A good brand spoiled?
Leading off today’s lineup is John Ourand of Sports Business Daily, who reports that WarnerMedia is so keen to ink a rights deal with the PGA Tour that it’s willing to rebrand one of its existing entertainment networks under a golf-centric banner. Ourand suggests that WarnerMedia could use such a hypothetical brand switcheroo as a means to outflank NBCUniversal’s Golf Channel, which is nearing the end of its 15-year deal with the Tour. (The overseers of Big Golf have made it abundantly clear that they would like to own a stake in a linear TV network, and NBCU execs have discussed making a deal to that end with the PGA.) WarnerMedia’s underperforming Continue reading "If WarnerMedia wins PGA Tour rights, truTV could get the shaft"

Dish Network may cut ties with regional sports networks


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The co-founder and former CEO of the nation’s fourth-largest subscription-TV service appears to have sounded the death knell for the regional sports networks model, telling investors that Dish Network is considering dropping the Fox Sports-branded channels permanently as the two sides continue their recent carriage standoff. Speaking on the satellite company’s second-quarter earnings call, Dish Network Chairman Charlie Ergen suggested that the blackout of the 21 RSNs and YES Network, which began on Friday afternoon, could extend indefinitely. “It doesn’t look good that the regional sports will ever be on Dish again,” Ergen said, noting that the high cost of carrying the channels may justify dropping them altogether. “The frustrating thing is, they are not very good economic deals for us,” Ergen said. “We have real data that tells us that the channels are overpriced, and Fox had a lot of leverage to get people to overpay when they owned them.” Continue reading "Dish Network may cut ties with regional sports networks"

In new SEC filing, NBCU reports $7 billion in upfront sales


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NBCUniversal on Thursday took a radical step toward bringing more accountability to the upfront bazaar, silencing the unverifiable bluster that has long been the lingua franca of TV’s annual selloff in favor of a rather precise accounting with the Securities and Exchange Commission. In so doing, the media giant has provided investors with what may well prove to be the most forthright assessment of the state of the television marketplace. As part of parent company Comcast’s second-quarter earnings statement, NBCU disclosed the dollar volume and rate-of-change for its recently completed upfront business, which the company said amounted to “nearly $7 billion” in advance advertising commitments. That marked a 10 percent increase compared to the year-ago quarter. Setting aside all the money that’s coming in for the 2020 Summer Olympics, for which NBCU plans to book more than $1.2 billion in ad sales, the company’s dollar volume increased 3 Continue reading "In new SEC filing, NBCU reports $7 billion in upfront sales"

No ratings bump for Norah O’Donnell’s first week as ‘CBS Evening News’ anchor


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The numbers for Norah O’Donnell’s historic first week as the anchor of “CBS Evening News” are in, and despite leaving no stone unturned on the promotional front, the new-look newscast didn’t make any progress on the ratings front. According to Nielsen live-plus-same-day data, the first five broadcasts of “CBS Evening News with Norah O’Donnell” drew 5.24 million viewers, of whom 982,000, or 19 percent, were members of the key adults 25-54 demo. O’Donnell’s first week finished far behind frontrunner “ABC World News Tonight with David Muir” (7.89 million viewers, 1.54 million adults 25-54) and “NBC Nightly News with Lester Holt” (6.88 million viewers, 1.5 million adults 25-54). If O’Donnell’s premiere week deliveries didn’t move the needle—CBS has languished in third place for the better part of two decades, a streak that stretches back to the Dan Rather era—the refurbished broadcast also didn’t lose much ground. Continue reading "No ratings bump for Norah O’Donnell’s first week as ‘CBS Evening News’ anchor"

NBC eyes a record ad sales haul for the 2020 Olympics


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With one year to go before the torch is lit in Tokyo’s New National Stadium, NBC says it’s on pace to shift more than $1.2 billion in Summer Olympics ad inventory. Speaking to members of the press Tuesday afternoon, Dan Lovinger, executive VP of advertising sales for NBC Sports Group, said that all signs pointed to a record Olympics haul for the Peacock. “We are pacing significantly ahead of where we were at this same point prior to the [2016] Rio Games,” Lovinger said, a nod to that year’s $1.2 billion take. Lovinger did not provide a more exact projection, saying only that his team expected to exceed the Rio benchmark in Tokyo. That Lovinger can be as confident about NBC’s chances a full 367 days before the opening ceremony is a function of precedent and mammoth commercial impressions. Over the course of the 2016 Olympics, NBC and Continue reading "NBC eyes a record ad sales haul for the 2020 Olympics"

NBC eyes a record ad sales haul for the 2020 Olympics


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With one year to go before the torch is lit in Tokyo’s New National Stadium, NBC says it’s on pace to shift more than $1.2 billion in Summer Olympics ad inventory. Speaking to members of the press Tuesday afternoon, Dan Lovinger, executive VP of advertising sales for NBC Sports Group, said that all signs pointed to a record Olympics haul for the Peacock. “We are pacing significantly ahead of where we were at this same point prior to the [2016] Rio Games,” Lovinger said, a nod to that year’s $1.2 billion take. Lovinger did not provide a more exact projection, saying only that his team expected to exceed the Rio benchmark in Tokyo. That Lovinger can be as confident about NBC’s chances a full 367 days before the opening ceremony is a function of precedent and mammoth commercial impressions. Over the course of the 2016 Olympics, NBC and Continue reading "NBC eyes a record ad sales haul for the 2020 Olympics"

Why the NFL and NCIS give CBS the edge in its DirecTV carriage fight


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If you can find a bookie who’ll take some action on the latest pay-TV carriage dispute, bet everything you have that the stalemate between AT&T and CBS will end before the 2019 NFL season kicks off in September. Like Time Warner Cable before them, the phone company and its DirecTV subsidiary are about to learn a hard-fought lesson in leverage, a quality that’s in short supply for an industry that can’t seem to stop hemorrhaging subscribers. If history is any guide, AT&T will have a new agreement with CBS worked out before both sides knock off for the long Memorial Day weekend. As much as AT&T is placing the blame at the network’s feet—the first line of the on-screen message that now greets New York-area DirecTV subs when they navigate to WCBS-2 reads, “CBS has removed this channel from your lineup despite our request to keep it available to you”—the Continue reading "Why the NFL and NCIS give CBS the edge in its DirecTV carriage fight"

Tiger Woods’ failed Open bid is bad news for NBC


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Three months ago, Tiger Woods clawed out his first major championship win in 11 years, and in so doing, seemed to have put an end to a decade marked by frustration, failure and grievous injury. His triumph in Augusta was an assurance that more Sunday victories would come, and in defying the ravages of time and a rickety spinal column held together with duct tape and Bubble Yum, the 43-year-old served as a beacon of hope for aging duffers and network ad sales execs alike. But much like his beleaguered vertebral discs and long-defunct marriage, the promise inherent in Tiger’s Masters comeback has disintegrated. This afternoon, after shooting a 78 in the first round of the Open Championship, a career third-worst performance at a major, Woods today went on to miss the cut at Royal Portrush. In so doing, the man with 15 major titles under his belt made Continue reading "Tiger Woods’ failed Open bid is bad news for NBC"

The CrazySexyDumb cast of ‘Love Island’ draws youngish blood to CBS


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Someone now long dead once observed that the English and Americans are two peoples divided by a common language, which is a rather clever way to say that while a shared tongue facilitates our longstanding alliance, it also makes it a lot easier to argue with each other. Cultural preferences account for much of the friction between the two tribes; in their perversely English manner, our transatlantic cousins cherish hundreds of ridiculous things that we Americans don’t particularly have much use for. These include Stargazy pie, cricket, Oasis, apologizing, and, if the Nielsen ratings are anything to go by, “Love Island.” Wildly popular on its home turf, “Love Island” is a cheery, cheeky dating show featuring a cast of hot Scousers, Mancs and Geordies who spend much of their time enthusiastically snogging, shagging and otherwise getting into each others’ knickers. When not “rumbling with the viceroy” or whatever Continue reading "The CrazySexyDumb cast of ‘Love Island’ draws youngish blood to CBS"

For advertisers, the Emmy halo effect is a thing of the past


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Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series acknowledged today by the Television Academy, only a handful are ad-supported productions. As such, marketers looking to get in on the Primetime Emmy buzz before the statuettes are handed out this fall will have to scramble. Which isn’t to say that the likes of HBO and Netflix have crowded out the traditional TV players altogether. For the third consecutive year, NBC’s Kleenex-depleting serial “This Is Us” has been nominated for Outstanding Drama Series, while its afterlife sitcom “The Good Place” earned its first nod for Outstanding Comedy Series. The Peacock also scared up a bunch of votes for “Saturday Night Live”—since bowing Continue reading "For advertisers, the Emmy halo effect is a thing of the past"