13 More Before-and-After Examples of Headline Magic


This post is by Kurt Gessler from MediaShift


Click here to view on the original site: Original Post




This article was originally published on Medium.

As the response was fairly positive to my original post on headline engagement and best practices, I wanted to share a few more examples before I moved on to other topics. After the first piece, I received a lot of nice comments, it was republished here at MediaShift and I even got a chance to ramble on about headlines to the awesome staff at the Virginian-Pilot in Norfolk, Va. As an aside, I now have a pretty slick Google Slides version of my thoughts on this topic! But as I continued to talk about headlines, I kept finding new and better case studies. So what follows really is more of an addendum to the first post, a final notebook dump of sorts, where we at the Chicago Tribune took digitally deficient headlines and really focused on drawing out the compelling aspects. As before, in
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18 Tips For Writing Engaging Headlines and 27 Makeovers That Saved Stories From Extinction


This post is by Kurt Gessler from MediaShift


Click here to view on the original site: Original Post




This article was originally published on Medium. Let’s start with the obvious: Most news sites are in a headline crisis. It’s truly a crisis because your headline is the first — and maybe the best —  shot you have at attracting a reader. Yet many headlines look like the ones above. Honestly, based on those examples, it’s hard to argue against Will Oremus’ case in Slate that “local media routinely fails to emphasize the most interesting aspect of amazing news stories.” “(Media organizations are) laboring under the mistaken assumption that the role of a headline is to summarize a few relevant facts from a story that people will read regardless. That assumption is a relic of a time when people’s choice of news sources was constrained by the few newspapers or magazines they happened to subscribe to, or the few channels available in their basic cable package. Even then, I’m
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23 Twitter Tips for Media Companies


This post is by Kurt Gessler from MediaShift


Click here to view on the original site: Original Post




This article was originally published on Medium. The most important word in that headline is “media.” This isn’t a content marketing post on 11 ways to monetize trending topics. It isn’t for someone selling clothes or beans or clothes made from beans. I’m focusing solely on the needs of digital media—nurturing engagement and building followers — through Twitter’s realtime stream of information. Twitter is both conversation and service. Now we at the Chicago Tribune have had a nice run on Twitter, as regional media go. Happy half-a-million day cake. Our @chicagotribune account has grown from fewer than 100,000 followers in late 2012 to more than 500,000 at the end of 2015. And we’ve done it without gross things like promoting posts. What follows are the official newsroom guidelines for the team running some institutional accounts at the Chicago Tribune, primarily but not limited to @chicagotribune. Part of this has
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