Magna’s David Cohen to depart the IPG Mediabrands unit


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David Cohen, the North America president of IPG Mediabrands' intelligence and forecasting unit Magna, is set to depart next week, according to internal memos obtained by Ad Age. Philippe Krakowsky, Interpublic’s chief strategy and talent officer and chairman and CEO of IPG Mediabrands, said in an email to staff that Cohen is leaving to "pursue new opportunities." Cohen said in a separate internal memo: "The time is right for me to move on to my next adventure. Our industry is witnessing unprecedented disruption, and in that disruption lies opportunity. That opportunity is exciting and I hope to share details with you on my next role in the near future." Cohen added that his last day at Magna is July 1. He declined further comment when reached via email by Ad Age. A spokesperson for Magna also declined to comment, and it is unclear what plans might be in place for Cohen's replacement. Krakowsky described Cohen in his email to staff Continue reading "Magna’s David Cohen to depart the IPG Mediabrands unit"

4 reasons that Cannes Lions was worth it for agencies—in an age when ROI is king


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At the Cannes Lions International Festival of Creativity, return on investment was top of mind for all the advertisers and marketers who spend millions to be there. According to the festival, attendees get reimbursed in creative knowledge (learning from the best of the best work winning the Lions) and business opportunities (102 brands, the most ever, were in attendance this year providing plenty of ways for agencies to form new partnerships). Ad Age sat down with some high-profile executives to get a sense of what they felt they were getting out of Cannes, and discussed the trickiness of proving ROI in general. Some go even on their own dime
Brian Wieser, who joined GroupM as global president of business intelligence in February from his role as senior analyst of Pivotal Research Group, says the trick to getting through Cannes is to start early. "I have a very different approach to Cannes," Wieser said, who Continue reading "4 reasons that Cannes Lions was worth it for agencies—in an age when ROI is king"

Omnicom wins Cannes Lions Holding Company of the Year again


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Omnicom was named Holding Company of the Year at the 66th Cannes Lions International Festival of Creativity for the second consecutive year. The recognition was announced at the final awards ceremony Friday night. The company bested runners-up Interpublic Group of Cos. in second and WPP in third. Omnicom received the top honor last year as well, when it upset WPP's seven-year run as the Cannes Lions Holding Company of the Year. This year, Omnicom's DDB, BBDO and TBWA networks carried the holding company. DDB collected nearly 70 Lions including the Titanium from its Berlin office for "The Uncensored Playlist" for Reporters Without Border. DDB Chicago's Broadway show for Mars brand Skittles that debuted during this year's Super Bowl won 12 Lions. BBDO took home 68 Lions including two Grand Prix. Clemenger BBDO Melbourne's "The Lion's Share" for Mars won the Sustainable Development Goals Grand Prix and Impact BBDO, Dubai, received the Grand Prix in Print and Publishing for its blank Continue reading "Omnicom wins Cannes Lions Holding Company of the Year again"

Cannes I have your attention?


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Welcome to the Agency Brief Cannes edition, which may be as chaotic as the festival itself. Bear with me as I try to give you the essential rundown on what’s been happening here in the south of France.  Almost every person I talked to at the Cannes Lions International Festival of Creativity has said how taken aback they are by how much more massive this year’s festival is than in years past—as a newbie, I’ll take their word for it. I can attest that there's a hell of a lot going on. There are more brands than ever at the festival (102) and their presence cannot be missed along the beach and inside the Palais.  Advertisers and marketers (and not just the millennials) can be found at anytime of the day sipping on alcoholic beverages topped with doughnuts (yes, frosted and sprinkled doughnuts) at Google Beach. At night, the line to get into Continue reading "Cannes I have your attention?"

FCB Health’s Area 23 and Wavio win Grand Prix in Innovation for ‘See Sound’


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FCB Health Network's Area 23 for client Wavio, a San Francisco software company, took home the Grand Prix in Innovation at the Cannes Lions International Festival of Creativity for "See Sound," a home device that alerts people who are deaf or have hearing impairments to sounds like a baby crying or a fire alarm. The device is powered by an AI-learning model (trained from the sound data of more than 2 million YouTube videos) and can detect 75 different sounds, according to agency Area 23. Cheil Worldwide Global Creative Director Bill Yom, who led the jury, says innovation defined today can be "a huge and broad" category. What he told jury members to assess in the entries was technology, creativity, humanity and diversity and inclusion. What really set "See Sound" apart from its competitors was not only the "amazing, simple and beautiful design," Yom says, but the collaborative nature of the people behind the product Continue reading "FCB Health’s Area 23 and Wavio win Grand Prix in Innovation for ‘See Sound’"

Burger King’s ‘Whopper Detour’ wins Cannes Grand Prix (again) in Mobile


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Burger King’s “Whopper Detour,” which re-directed McDonald’s customers to the nearest Burger King to get a sandwich for only a penny, scored the Mobile Grand Prix at the Cannes Lions International Festival of Creativity, after winning the top honor in the Direct category on Wednesday. The agency behind the stunt, FCB New York, rebooted the Burger King app to geofence all 14,000 McDonald's locations in the U.S. When Burger King app users came within 600 feet of a McDonald's, it offered them a Whopper for a penny, but only if they went to the rival restaurant to try to order it there first. "You always want to be the original jury that finds something that hasn't won so far and, of course, as we walked out [of judging], we discovered it won the Direct Grand Prix which made us feel terribly unoriginal," says DDB Worldwide CCO Ari Weiss, who led the jury. Of Continue reading "Burger King’s ‘Whopper Detour’ wins Cannes Grand Prix (again) in Mobile"

HBO’s ‘Westworld: The Maze’ scores Cannes Grand Prix in Radio and Audio


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HBO's "Westworld: The Maze" from Dentsu Aegis Network's 360i wins the Grand Prix in Radio and Audio at the Cannes Lions International Festival of Creativity. To promote the second season of the HBO series, 360i re-created the fictional universe in the show on Amazon Alexa devices. Listeners could dive into the world on a choose-your-own-adventure-type basis. The experience involved 11,000 lines of script, more than 60 storylines and 36 actors, including fan favorites like Jeffrey Wright’s Bernard/Arnold and Angela Sarafyan’s Clementine. Participants spent an average of 14 minutes in "The Maze" and the game garnered more than 500 million earned media impressions. "This is completely pushing the boundaries," says Jose Miguel Sokoloff, Radio and Audio jury president and president of MullenLowe Group Creative Council and CCO of MullenLowe Group U.K. "You feel like you are actually in the world. It's well written, the craft is incredible. There's nothing wrong with it." Sokoloff says Continue reading "HBO’s ‘Westworld: The Maze’ scores Cannes Grand Prix in Radio and Audio"

Havas buys majority stake in L.A. indie agency Battery


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Havas acquired a majority stake in Los Angeles creative shop Battery—named to Ad Age's Small Agency of the Year list for the past three years—for an undisclosed sum. Battery, which specializes in gaming and streaming entertainment, and counts Activision Blizzard and Netflix among its clients, will be folded into Havas' Annex network and rebranded as Battery Annex. (Annex was formed three years ago to focus on culture and employs musicians, influencers and other non-traditional agency folk.) Paul Marobella, chairman and CEO of Havas Creative North America and co-founder of Annex, tells Ad Age at Cannes that the network had been searching for a "cultural fit" in L.A. for the agency to expand. "All roads lead to L.A.," Marobella says. "It's the biggest creative department in the world." Annex has offices in Chicago, Atlanta, New York and Singapore, and will now expand to L.A. The Continue reading "Havas buys majority stake in L.A. indie agency Battery"

GroupM’s Brian Wieser gives life hacks on getting the most out of Cannes


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Brian Wieser, who joined GroupM as global president of business intelligence in February from his role as senior analyst of Pivotal Research Group, says the trick to getting through Cannes is to start early. "I have a very different approach to Cannes," Wieser says, who tries to schedule meetings from 7 a.m. to 8 p.m. "I try to skew it early which I think makes it more effective." For Wieser, Cannes has always been worth it. Even when he had to pay for it "on my own dime," he adds. "It's just ridiculously effective to meet people from around the world." Wieser also provides a tip on how to measure effectiveness of campaigns, particularly experiential activations that can be hard to track. (Of course, activations from brands including HP, Live Nation, Hulu and Pandora flood the French Riviera.) "It's very hard to assess," Wieser says, advising brands to Continue reading "GroupM’s Brian Wieser gives life hacks on getting the most out of Cannes"

Cannes is for ‘folks to let their hair down,’ but the OMD U.S. CEO is here for business


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John Osborn, chief executive of OMD U.S., is here at the Cannes Lions International Festival of Creativity "for one reason, and that's that our clients are here," he says. "There is no shortage of meetings, but we’re trying to take a very intentional approach," Osborn says, explaining that OMD's focus "is more about driving revenue than drinking rosé." Sure, "it's always been a place for folks to let their hair down," Osborn notes, but he advises advertising and marketing professionals on the ground to not miss the "raw, interesting conversations happening on the sidelines of the event." That's how attendees will get their return on investment, in his view. "There's a lot here," Osborn says. "The sheer size and scale of [this year's event], I’ve never seen anything quite like it." Outside of Cannes, speaking in general on proving ROI for clients, Osborn says everything about the Continue reading "Cannes is for ‘folks to let their hair down,’ but the OMD U.S. CEO is here for business"

Why patience paid off for Quickbooks and marketing agency Hearts & Science in the ‘Backing You’ campaign


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The ROI on the Cannes Lions International Festival of Creativity is similar to the ROI on a brand campaign, in one way at least—sometimes it's good to those who wait. "Unfortunately, you can't optimize Cannes the way you can optimize a campaign in real time," says Hearts & Science CEO Erin Matts. "The payoff is sometimes months or years later." Matts' client, QuickBooks Global Brand Marketing Director Michelle Taite, who chats with Ad Age at Cannes, argues that's not entirely different from a campaign. "We track long- and short-term [performance]," Taite says, noting not everything "happens over night." While agencies and clients can track short-term success in how many impressions, interactions, views, etc., a campaign garners, in real time, the effect it has on business results—and brand recognition takes time. For example, QuickBooks' "Backing You" campaign—iterations of which have featured Danny DeVito—launched in 2017 by Heats & Science and TBWA\Chiat\Day, Continue reading "Why patience paid off for Quickbooks and marketing agency Hearts & Science in the ‘Backing You’ campaign"

Isobar U.S. CEO on the challenges of demonstrating ROI for voice


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Proving ROI is not always easy, especially when it pertains to new media such as voice. "Because voice is a relatively new field, there aren't necessarily industry standards and metrics that are tried and true and have been in place for a really long time," says Isobar U.S. CEO Deb Boyda, discussing a campaign the agency did to promote stop-motion animated film "Missing Link," released in April for production companies Laika and Annapurna Pictures. The "Missing Link" campaign, in which Isobar built a skill in Alexa that enabled children to talk to characters from the film as they went on adventures, was submitted in the Cannes Lions 2019 Voice category. Isobar tracked the success of the campaign by looking at the number of times people used Alexa to interact with the "Missing Link" characters (135,000), according to Boyda. Of course, measuring the success of the film also helped (it made $24.5 million at the box office). Boyda says the Continue reading "Isobar U.S. CEO on the challenges of demonstrating ROI for voice"

Head of UM Studios on why winning the Entertainment Grand Prix really hit home


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IPG Mediabrands' UM Studios takes home its first Cannes Lions Grand Prix, in Entertainment—a big win for the media agency's content studio. The win is for "5B," a documentary UM Studios produced for client Johnson & Johnson on the San Francisco General Hospital's 5B ward, the first that treated people with HIV/AIDS during the early 1980s—when most healthcare professionals mischaracterized it as a "gay" disease and refused treatment to patients. "There's a lot in [that win] for me," says Brendan Gaul, UM global chief content officer, head of UM Studios and producer of the film. "It's incredible to be recognized in this way in this [Pride] month." First, Gaul says he was the only gay person on the producing team of the film, "so they're all straight allies telling this story, which I think is new." The story of ward 5B is also a story of allies. "It's a story of hope," he says. "It's a Continue reading "Head of UM Studios on why winning the Entertainment Grand Prix really hit home"

St. Jude, Facebook and BBDO will transform child cancer patients into heroes


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Omnicom Group's BBDO has been selected to create the first campaign for Made For St. Jude—a new initiative by Facebook Creative Shop, St. Jude Children's Research Hospital, Oculus VR for Good and studio Flight School—following a competitive pitch at the Cannes Lions International Festival of Creativity. The initiative was created to help organizations like St. Jude find ways to better benefit from creative. BBDO's winning idea, "Hall of Heroes," which the agency pitched to St. Jude at Cannes, will see child cancer patients celebrated as heroes in a virtual interactive hall. BBDO pitched against The Arc Agency and Interpublic Group's McCann Paris and R/GA. "It's easy to make people sad when talking about childhood cancer but we want people to interact and get inspired," BBDO New York Executive Creative Director Tom Markham says. "Facebook is onto something with this project. It's something I hope we see more of. ... Hopefully this can be an annual thing. Continue reading "St. Jude, Facebook and BBDO will transform child cancer patients into heroes"

Study: Cannes Lions is better than most events on gender diversity


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If you haven't picked up a copy of Ad Age's special Cannes issue yet, fear not: We're bringing 5,000 of them to the Riviera with us. Inside is an official guide to life outside the festival which will come in handy as you work your way through the chaos, predictions on what will win big, a thoughtful Q&A with Rich Silverstein, who will be honored with the Lion of St. Mark with his partner, Jeff Goodby, plus much more. If you'll be there like I will, don't hesitate to say hello, even—or maybe especially—if I look like I'm running around frantically like a chicken with her head cut off.

Cannes Lions outperforms on gender diversity

Event marketing tech company Bizzabo found in recent research that the Cannes Lions International Festival of Creativity is outpacing its peers in gender diversity. In analyzing the gender ratio of more than 60,000 event speakers from 2013 and 2018, Bizzabo Continue reading "Study: Cannes Lions is better than most events on gender diversity"

Study: Cannes Lions is better than most events on gender diversity


This post is by Lindsay Rittenhouse from Latest News - AdAge


Click here to view on the original site: Original Post




If you haven't picked up a copy of Ad Age's special Cannes issue yet, fear not: We're bringing 5,000 of them to the Riviera with us. Inside is an official guide to life outside the festival which will come in handy as you work your way through the chaos, predictions on what will win big, a thoughtful Q&A with Rich Silverstein, who will be honored with the Lion of St. Mark with his partner, Jeff Goodby, plus much more. If you'll be there like I will, don't hesitate to say hello, even—or maybe especially—if I look like I'm running around frantically like a chicken with her head cut off.

Cannes Lions outperforms on gender diversity

Event marketing tech company Bizzabo found in recent research that the Cannes Lions International Festival of Creativity is outpacing its peers in gender diversity. In analyzing the gender ratio of more than 60,000 event speakers from 2013 and 2018, Bizzabo Continue reading "Study: Cannes Lions is better than most events on gender diversity"

Cannes Lions is better than most events on gender diversity


This post is by Lindsay Rittenhouse from Latest News - AdAge


Click here to view on the original site: Original Post




If you haven't picked up a copy of Ad Age's special Cannes issue yet, fear not: We're bringing 5,000 of them to the Riviera with us. Inside is an official guide to life outside the festival which will come in handy as you work your way through the chaos, predictions on what will win big, a thoughtful Q&A with Rich Silverstein, who will be honored with the Lion of St. Mark with his partner, Jeff Goodby, plus much more. If you'll be there like I will, don't hesitate to say hello, even—or maybe especially—if I look like I'm running around frantically like a chicken with her head cut off.

Cannes Lions outperforms on gender diversity

Event marketing tech company Bizzabo found in recent research that the Cannes Lions International Festival of Creativity is outpacing its peers in gender diversity. In analyzing the gender ratio of more than 60,000 event speakers from 2013 and 2018, Bizzabo Continue reading "Cannes Lions is better than most events on gender diversity"

Inside Live Nation’s in-house shop


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Live Nation, the Beverly Hills, Calif.-based event promoter and venue operator behemoth, has been quietly building its in-house team into a 400-person global engine that helps brands show up in the live-music space. The parent of Ticketmaster owns the festivals Bonnaroo in Tennessee, Governors Ball in New York, Austin City Limits in Texas and Lollapalooza in Chicago. Live Nation now has some presence in 42 countries, with the in-house team extending to around 40 of those, according to Russell Wallach, president of Live Nation Media & Sponsorship (the in-house team). “There’s not another platform like this in the music space or really anywhere in live entertainment,” Wallach claimed in a recent interview with Ad Age. Live Nation has never had an external agency of record and its in-house team appears to operate more like those found inside tech giants like Google or Facebook. Wallach said that over the past eight years, his division has Continue reading "Inside Live Nation’s in-house shop"

Live Nation exec charts the silent rise of his in-house team


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Live Nation, the Beverly Hills, Calif.-based event promoter and venue operator behemoth, has been quietly building its in-house team into a 400-person global powerhouse that helps brands show up in the live-music space. The parent of Ticketmaster and owner of festivals such as Bonnaroo in Tennessee, Governors Ball in New York, Austin City Limits in Texas and Lollapalooza in Chicago, now has a presence in 42 countries, with the in-house team extending to around 40 of those, according to Russell Wallach, president of Live Nation Media & Sponsorship (the in-house team). “There’s not another platform like this in the music space or really anywhere in live entertainment,” Wallach claimed in a recent interview with Ad Age. Live Nation has never had an external agency of record and its in-house team seemingly operates more like those found inside tech giants like Google or Facebook. Wallach said that over the past eight years, Continue reading "Live Nation exec charts the silent rise of his in-house team"