Upcoming Trainings and Courses: June 19 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Training

Free Panel: The Value of Attention: Metrics, Methods and Outcomes
How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who Continue reading "Upcoming Trainings and Courses: June 19 Edition"

Upcoming Trainings and Courses: June 12 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Free Panel: The Value of Attention: Metrics, Methods and Outcomes
How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who Continue reading "Upcoming Trainings and Courses: June 12 Edition"

Upcoming Trainings and Courses: June 5 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Free Panel: The Value of Attention: Metrics, Methods and Outcomes
How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who Continue reading "Upcoming Trainings and Courses: June 5 Edition"

Upcoming Trainings and Courses: May 29 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Free Panel: The Value of Attention: Metrics, Methods and Outcomes
How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who Continue reading "Upcoming Trainings and Courses: May 29 Edition"

Upcoming Trainings and Courses: May 22 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Free Panel: The Value of Attention: Metrics, Methods and Outcomes
How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who Continue reading "Upcoming Trainings and Courses: May 22 Edition"

Upcoming Trainings and Courses: May 15 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Free Panel: The Value of Attention: Metrics, Methods and Outcomes
How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who Continue reading "Upcoming Trainings and Courses: May 15 Edition"

Upcoming Trainings and Courses: May 10 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Free Panel: The Value of Attention: Metrics, Methods and Outcomes
How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who Continue reading "Upcoming Trainings and Courses: May 10 Edition"

Upcoming Trainings and Courses: May 1 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Free Panel: Loyalty and Revenue: The New User Metrics
What user metrics matter most when reader loyalty is your goal? Right now a tectonic shift is happening in publishing from a click-driven era to one that is community-driven. How publishers respond today can determine if they will succeed in building an audience that shows up tomorrow Continue reading "Upcoming Trainings and Courses: May 1 Edition"

Upcoming Trainings and Courses: April 24 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Free Panel: Loyalty and Revenue: The New User Metrics
What user metrics matter most when reader loyalty is your goal? Right now a tectonic shift is happening in publishing from a click-driven era to one that is community-driven. How publishers respond today can determine if they will succeed in building an audience that shows up tomorrow Continue reading "Upcoming Trainings and Courses: April 24 Edition"

Upcoming Trainings and Courses: April 17 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

How to Get Better Engagement Metrics
Engagement is so much more than Facebook reach. For publishers who want to cultivate a direct relationship with readers, it’s the top of the customer funnel. And how you define and measure engagement in your newsroom matters directly to whether you’ll be leading the industry or lagging behind. This live Continue reading "Upcoming Trainings and Courses: April 17 Edition"

MediaShift Launches New Peer Group Trainings for Publishers


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




We know that our MediaShift community likes learning new things. That’s why we have always offered guides and how-to’s on our site, weekly DigitalEd trainings and panels and in-person workshops. But we thought it would be a good idea to also try peer training groups as well. After our series of Platforms + Publishers private roundtables between small and medium-sized publishers and platforms such as Facebook and Google, we decided to continue supporting publishers within peer groups. With support from the Knight Foundation and Center for Cooperative Media at Montclair State University, MediaShift recently soft-launched our new DigitalEd Peer-to-Peer Network with three peer groups. These include people from organizations such as: WGBH
Reveal from The Center for Investigative Reporting
PublicSource
The Midwest Center for Investigative Reporting
The Hechinger Report
Louisville Public Media
NJ Spotlight
Berkeleyside
… and many others. We want to support publishers whether they are non-profit, for-profit, hyper-local,
people connected training seminar
Continue reading "MediaShift Launches New Peer Group Trainings for Publishers"

Nominate Top Innovators for the MediaShift20, EdShift20 and MetricShift20 Lists


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Who are the people really making a difference in digital media this year? Who is flying under the radar but needs to be in the spotlight for innovation? Who is making a difference in their community, in the nation or the world? MediaShift wants to find out with your help. We are launching our first MediaShift20 list for 2017, and want to highlight people in the digital media world who are truly change-makers and who are leading the way. We will have three lists: our overall MediaShift20 that will include everyone in digital media, from entrepreneurs to journalists to producers; the EducationShift20 that will focus on innovation by educators; and the MetricShift20 to highlight great work in media metrics. Our goal is to bring attention to those who have done great work in 2017 and deserve more notice.

How It Will Work

Anyone can nominate someone for one of our Continue reading "Nominate Top Innovators for the MediaShift20, EdShift20 and MetricShift20 Lists"

Northwestern Qatar Unveils Architectural Gem, While in the Maelstrom of Middle East Politics


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




There’s an interesting interplay going on with Northwestern University in Qatar’s new building for its journalism and communication students. Outwardly, the building uses stone walls and the shape of two swords to fit into the desert landscape around it. But inside, the building has a three-story atrium and spaces set up for collaboration and innovation. The building, designed by famed New Mexico architect Antoine Predock, is a good metaphor for what’s been happening in Qatar for some time. It’s a country with a history of openness that includes people from the Taliban, an exiled Egyptian cleric and a U.S. Army base. But that’s also landed the country in hot water, as it’s now the subject of a trade and diplomatic embargo by five other Gulf States including Saudi Arabia. That has put the school in a tough spot, trying to be open to enrollment from all the Gulf states,
Continue reading "Northwestern Qatar Unveils Architectural Gem, While in the Maelstrom of Middle East Politics"

Collision Conference: Preaching to the Fake News Choir; United as Brand Disaster; Promising Startups


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




NEW ORLEANS – In some ways, the Collision tech conference (a spin-off of the popular Web Summit in Europe), has everything just right. They are located in The Big Easy; they integrate the day-long panels, booths and meetings with “Night Summits” out for more boozy networking; and the timing is perfect to come for the conference, and stay for JazzFest (guilty as charged). But in other ways, the conference isn’t right at all. Panels and speakers aren’t asked questions from the audience. This speeds things along, but gives you the feeling you’re not worthy of those on the podiums. Tech is more accessible than ever, media is more accessible than ever, creative tools are more accessible than ever, but talking to the exalted ones on stage is not very accessible. The caveat there is that speakers often showed up on more than one panel so you do have more chances
Continue reading "Collision Conference: Preaching to the Fake News Choir; United as Brand Disaster; Promising Startups"

DigitalEd: How to Get Foundation Funding in the Age of Fake News


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Title: How to Get Foundation Funding Instructor: Mark Glaser, executive editor and publisher, MediaShift Tips for working with media foundations Register here! Have you ever considered getting foundation grants to help support your journalism and media projects? Didn’t know where to start? This training will give an overview of the major foundations and what they typically fund. There’s also a chance for one-on-one feedback from the instructor. Major media foundations are going through upheaval, with major reorganizations happening at Knight Foundation, McCormick Foundation, Ford Foundation, MacArthur Foundation and others. There will be a discussion of these changes, and how they will affect your chances for grants. And now foundations are supporting both for-profit and non-profit organizations. What you’ll learn from this training:
  1. Basics of foundation funding
  2. Importance of contacts and networking
  3. How MediaShift received grants and support from various foundations
  4. Personal feedback on your grant ideas
Handouts:

Live-Blog: Election Day Highlights on Social, Digital Media


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




It’s been along time coming, but finally the day is here: Election Day 2016! In the past, MediaShift has had live-chats and even a live video stream. This year, we’ve opted for a live-blog to update you on Election Day, Night and The Morning After with tidbits about how the media is covering the historic day online and on social media. Check out the live blog as well as a Storify at the bottom. Entries are reverse-chronological. If you have a tip or item to share, drop a note in the comments or to mark [at] mediashift [dot] org.

Google Trends Map of Issues

8:08 pm PT on Nov. 7, 2016 Also on the Electionland page is this handy live map of issues related to the election created by Google News Lab and using Google Trends. According to the info on the map: “This map shows Google search interest in Continue reading "Live-Blog: Election Day Highlights on Social, Digital Media"

The Case for Working with Facebook Instead of Railing Against It


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




This post originally ran on Digital Content Next’s inContext publication, and is cross-posted here by permission. Facebook has become “public enemy number one” for journalists, not to mention a “giant that may eat us.” And that’s just the Facebook business model of accumulating a massive global audience and then serving targeted ads to them in the news feed and videos—while controlling who sees what and deciding which content should be censored.
"It makes absolutely no sense to call out the platform for its errors without also trying to help make it better."
There’s also Facebook’s well-documented missteps with Trending Topics, hiring low-level editors in poor working conditions and then letting them go when the algorithm was “trained” to pick top stories. Then there’s its many run-ins over data collection. And the most recent black eye for Facebook came when it admitted flubbing video metrics Continue reading "The Case for Working with Facebook Instead of Railing Against It"

DigitalEd: How to Host Great Live Media Events


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Title: How to Host Great Live Media Events
Instructor: Mark Glaser, founder and publisher, MediaShift.org Get face-to-face with your community and share knowledge with them You’ve always thought about producing events, but maybe you’re afraid it takes too much work? That can be true, but hosting great events isn’t out of reach. MediaShift has been producing events since 2009, including everything from mixers and workshops to symposiums and weekend hackathons. We have a great track record for bringing together the right people and the right strategies to make meaningful events come to life. Great events don’t happen by accident, of course. It takes a lot of hard work and time to find the right people, book a venue, get good speakers, and then promote, promote, promote! I’ll explain how MediaShift got started in events — with simple mixers — and how we use our entire team to help promote and Continue reading "DigitalEd: How to Host Great Live Media Events"