An inside peek at Silicon Valley for media leaders


This post is by from Reflections of a Newsosaur


Click here to view on the original site: Original Post




In recent years, I have conducted media-and-technology study tours in New York, London and Silicon Valley for high-level publishing executives. This year, the sponsor of the tours is allowing me for the first time to invite Newsosaur readers to join an intensive, five-day tour of the leading digital media and technology companies in Silicon Valley.   The Silicon Valley Study Tour, which will

An inside peek at Silicon Valley for media leaders


This post is by from Reflections of a Newsosaur


Click here to view on the original site: Original Post




In recent years, I have conducted media-and-technology study tours in New York, London and Silicon Valley for high-level publishing executives. This year, the sponsor of the tours is allowing me for the first time to invite Newsosaur readers to join an intensive, five-day tour of the leading digital media and technology companies in Silicon Valley.   The Silicon Valley Study Tour, which will

So long again, Chicago Daily News


This post is by from Reflections of a Newsosaur


Click here to view on the original site: Original Post




On March 4, 1978, the presses fell silent for the last time at the Chicago Daily News, an iconic and crusading newspaper that was unable to adapt to changing times. The following article, which originally appeared here in 2005, is reprinted as a reminder of what happens when a paper runs out of readers, revenues and ideas. "It's fun being the publisher when things are going well," squeaked the

How publishers can fight ad blocking


This post is by from Reflections of a Newsosaur


Click here to view on the original site: Original Post




Publishers and advertisers have only themselves to blame for the revenue erosion caused by the rise of ad-blocking software. Now, it is up to them to solve the problem.  That’s the bracing conclusion of a new white paper from the International News Media Association that is being released today.  The paper was written by Johnny Ryan of Page Fair, an Irish company that advises publishers on how

Tear down those paywalls!


This post is by from Reflections of a Newsosaur


Click here to view on the original site: Original Post




The newspaper publishers who put paywalls on their websites in the last few years should declare victory and tear them down before the barriers become more trouble than they are worth.  It’s true that paywalls slightly ameliorated the 40% dive in the industry’s aggregate revenues in the last decade. But the continued use of pay systems is bound to limit audience growth at a time when fully 79%

Apple, Google and Facebook zero in on news


This post is by from Reflections of a Newsosaur


Click here to view on the original site: Original Post




With Apple, Facebook and Google promoting powerful news-delivery platforms, the best days may be in the rearview mirror for the dedicated news apps produced by media companies and a host of independent players.  Leveraging their enormous audiences, vast troves of user data and state-of-the-art targeting algorithms, the Silicon Valley behemoths have created master applications to deliver

Retail ad spending is speeding to mobile


This post is by from Reflections of a Newsosaur


Click here to view on the original site: Original Post




There are few industries where mobile is having as big an impact as the disruption it is bringing to retailing. This should make publishers nervous. Very nervous.  Though the rising popularity of mobile commerce may be great for consumers and could be pretty good for merchants, the phenomenon poses a sharp challenge to newspaper publishers, who rely on retailers to generate half of the roughly

1 of 4 news start-ups flamed out


This post is by from Reflections of a Newsosaur


Click here to view on the original site: Original Post




In 2009, David Boraks wrote an inspiring guest post here about the launch of his hyper-local news site in Davidson County, NC. Last week, he reluctantly shut it down, saying, “Alas, we haven’t turned it into a sustainable business.” He is far from alone. One of every four news startups has failed, according to a survey I conducted of the 141 ventures listed in an online directory published by

Why publishers had to partner with Facebook


This post is by from Reflections of a Newsosaur


Click here to view on the original site: Original Post




The natural order of the universe was disrupted yesterday when BuzzFeed, NBC News, the New York Times and a number of other prominent media companies shockingly ceded to Facebook the marketing and monetization of portions of their valuable content.  The move, which represents a further step in the transfer of power from the media tribe to the technology tribe, means that some of the biggest

The LAT and U-T merger: Double trouble?


This post is by from Reflections of a Newsosaur


Click here to view on the original site: Original Post




The pending purchase of the San Diego U-T by the Los Angeles Times represents a synergy not of strength but of tsoris.   Tsoris, for the uninitiated, is the Yiddish word for trouble. And woe – unlike readership and revenues – has been plentiful at both of these newspapers in the last decade.   As illustrated in the graphic below, the upcoming merger combines a faltering pair of former