Michelle Renee: Creepy Job Postings on Craigslist


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Millions of people everywhere are struggling to make ends meet, stay in their homes and afford to put gas in their car to even get to a job interview. Okay, so there are a few that are not struggling and some that will tell you that there is no recession, repeat stuff from The Secret, and then go home to a stack of bills. As a writer who isn't sure where my next check is even coming from, browsing the job posts for freelance opportunities has become part of my regular routine. But a freelance position took on a whole new meaning today when I found this post for an "Executive/Personal Assistant":

Busy executive seeks mature lady for, personal assistant duties, social engagements, and discrete rendezvous. If you are generally free during the day between 9-12am and live near the Eastlake Design district I am interested in speaking with you about this opportunity. Very generous financial incentive will be provided for companionship. Please include a picture and contact information in your reply to expedite the process. Prefer reserved housewife type looking for supplemental income.

After a few minutes I went back to copy the verbiage and it had been suddenly changed to "Assistant/Companion". No matter what the heading is, this job posting on Craigslist, not listed in the gigs section under adult so only those looking for this type of "Betty Crocker meets Heidi Fleiss" job will be able to access it, got me thinking. In our current economic state and unemployment rates skyrocketing, I wonder, with so many unable to stay afloat, is this type of post more tempting to more women? What will the response rate be? Are creeps tapping into desperate women's plight?

Whatever the case may be, I was sad to see the post, realizing that there actually may be women who are desperate enough and lack the support and self-esteem they need to never even consider this an option.

Note to Craigslist: better filtering of job postings would be nice.


Yvette Kantrow: Irresistible glam


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Since this is The Deal's 10th anniversary issue, we initially planned to discuss how much has changed since we penned the first Media Maneuvers column back in 1999. In those days, we were primarily concerned with how deal news was reported in, or in most cases, purposefully leaked to, certain media outlets, notably The Wall Street Journal, as well as how the media reacted to M&A news. Back then, big transactions were usually met with cheers, except if an airline, local bank or similarly consumercentric company was involved.

Our obsession with deal leaks and scoops subsided along with the boom that fueled it, resulting in a column that trained its occasionally gimlet eye on everything from basic business reporting to the media's coverage of Analystgate and other scandals to the retirement-obsessed personal finance press. The media's growing mistrust of deals also supplied rich fodder for the mill -- "What are mergers good for?" The New York Times Magazine asked in 2005 -- as did the media's cartoonishly negative portrayal of Wall Streeters, including the time Slate likened investment bankers to dogs. As in not human.

These days, M&A remains on the column's agenda, of course, but in a world where everyone from big newspapers to bloggers to interested parties with Twitter accounts is scouring Wall Street for news, tracking deal scoops seems like an antiquated exercise. Today the media competes not so much to break M&A or Wall Street stories as to quickly offer opinions, thoughts and off-the-cuff observations about them, often with a side of snark -- then to fire back responses to other opinions. For instance, last week's big deal news, Kraft Foods Inc.'s unsolicited offer for Cadbury plc, was broken by absolutely no one, but the commentary machine kicked into high gear immediately to tell us what it means. A consensus quickly emerged: Deals are back! But maybe not!

So much for wondering what mergers are good for.

Deal reporting may have changed over the years, but one thing has remained the same: the media's desire to call and cover an M&A boom, to view it as a game, much like CNBC treats the stock market. In the wake of several big deal announcements in late August and September (Kraft-Cadbury, Disney-Marvel, eBay-Skype, among others), The New York Times and the Journal both cooed about the return of "Merger Monday." Of course, the reports contained a dutiful dose of skepticism -- "dealmaking is likely to rise only in fits and starts," warned the Times -- as well as reminders of the potential evils of deals. But overall, the prospect of a long and messy takeover battle, for a candy company no less, had the media aflutter, mostly because of what it says about the economy and the recovery. As London's Guardian put it in a headline, "The revival of M&A is better than a poke in the eye."

That's not quite the same level of euphoria the media had for deals back in 1999, but all the musing about a possible merger wave still had us feeling some déjà vu. And that sense crystallized last week, when the Times published a fulsome story about Oliver Stone preparing to film his long-awaited sequel to his 1987 movie, "Wall Street," reportedly titled "Money Never Sleeps."

In the Times, Stone expresses surprise that the intended villain of the piece, Gordon Gekko, inspired young people to seek careers on Wall Street. But at the same time, he takes credit for bringing "glamour" to finance and, by extension, to financial journalism. Stone (and the Times) can't seem to decide whether Gekko and Wall Street are indeed glamorous and enticing or greedy and repulsive. "We wouldn't have done this movie in 2006," Stone says in the story. "Things were too loose. I didn't want to glorify pigs." Gee, Oliver, tell us what you think. Does that mean that if Wall Street hadn't melted down, providing easy targets, you wouldn't have stirred? Or that even you sense the public's ambivalence for the joint?

The same ambivalence, of course, applies to how the media and the popular culture view deals and dealmaking. For 10 years, this column has watched the media struggle to decide whether deals and the people who make them are good or bad, glamorous or greedy. The truth is they are both -- good and bad, complicated and conflicted, depending on often complex, and poorly understood, situations. Alas, that doesn't make for good copy. Just ask Oliver Stone.

Yvette Kantrow is executive editor of The Deal.

Measure This: Adobe Buys Web Traffic-Counter Omniture for $1.8 Billion


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What do you do if you’ve got a grip on the Web/design software market? Expand into the Web measurement business, apparently. Adobe, whose Photoshop and Acrobat software offerings dominate the Web publishing business, will pay $1.8 billion to acquire Omniture, whose Web traffic measurement software is that industry’s standard.

Adobe (ADBE) is offering $21.50 in cash for each Omniture (OMTR) share. That’s a 25 percent premium over today’s closing price of $17.32–which includes a large run-up in the last few hours of the day, before trading was halted around 3:45 pm EDT. Good bet the folks at the Securities and Exchange Commission will take a look at that leap.

Release

Dr. Susan Albers: Should Junk Food Be Banned? Dr. Oz Weighs In


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Dr. Oz, a frequent quest on Oprah, has banned junk food in the office of his new television show which begins on September 14, 2009. Dr. Oz shared this revolutionary decision with the women on The View on the day that his first medical talk show was set to air. Frankly, they looked horrified and a little stunned. The co-hosts tried their best to challenge him on this rule.

The discussion began with a behind-the-scenes tour of the employees' desks at The View. Like many offices in America, every nook and cranny of the desks were filled to the brim with little candy bars, snack packs and other food items. Dr. Oz was probably cringing internally!

Dr. Oz isn't alone. His colleague, Dr. Roizen, a wellness guru, has made a similar move at his office to eradicate fast food restaurants, sugary soft drinks and junk food in vending machines. It's a trend catching on across the country -- making American's office places healthier and therefore better places to spend the majority of your day. In the long run, this also saves money on health care costs. It's a win-win for everyone.

Despite the protests from the co-hosts on The View, who could really argue with Dr. Oz's logic? It makes a lot of sense. Why not make it easier for people to make good choices? Imagine this scenario. It is 3:00, you are running up against an important deadline and you are getting hungry. You find yourself having to make a decision that could lead to stress eating if you aren't careful. You make a beeline to the vending machine. All you find are some healthy snacks to give you a little energy boost. You get your snack minus the guilt you would have wrestled with if you had went for chocolate or a sugar item. This scenario helped you avoid the entire emotional struggle.

Is taking away candy bars violating your civil rights? Would we bat an eye if this question had been put into the context of smoking? How long ago was it that a "smoke break" was perfectly acceptable? Has this helped Americans to be healthier?

Or, is it too much of a slippery slope to make certain foods taboo? Could this lead to the government making certain snacks illegal to eat? No one wants to be told what to do. Yet, at the same time many delicious snacks have been taken off the market because they were filled with harmful, toxic trans fats. It's a complicated debate.

Okay, so maybe you aren't ready to clean out all the vending machines or hand out apples. Here is a way to start helping yourself and your coworkers eat more mindfully.

www.eatingmindfully.com

By the author of Eating Mindfully and 50 Ways to Soothe Yourself Without Food.


More Thoughts on the Big Speech


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Prompted by Nate Silver’s latest thoughts on this topic, Ezra Klein asks, “Do Speeches Work?” His conclusion: That said, the polls measure public opinion. The speech's impact on elite opinion is rather different. My sense from reporting in the past week is that it really did invigorate the players on the Democratic side, if only by...

Stephen C. Rose: A Cheap Shot Versus Twitter in The New York Times


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I hope James P. Othmer's forthcoming book is better than his column in today's New York Times.

The headline in my paper copy reads: Don't Tweet About Health Care.

The author informs us that the President was wise to use TV as his platform to address Congress last week. Fine. Duh.

Then, to hang this truism on something provocative, he suggests that using social media to get his message out won't work this time around. He notes that there are opponents of health care reform online. This is also a truism, but his advice is entirely wrong.

The health care reform battle will be won online. Mr. Othmer does not offer a shred of evidence to back up his thesis that it won't. He says there are a lot of opponents online. He does not indicate that there are widely effective pro-reform activities going on all the time and growing in intensity and effect.

It is columns like his that add weight to the scales I look at in my mnd's eye when evaluating the future of the Times. It is a pebble added to the side that moves downward.

http://stephencrose.wordpress.com


‘Oprah’ Heading To Central Park


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NEW YORK — Oprah Winfrey plans to go to the park – Central Park, that is.

The Chicago-based show says it will travel Friday to the Summerstage in the New York park. Scheduled guests including Mariah Carey, who's expected to perform a song from her new album, "Memoirs of an Imperfect Angel."

Regis Philbin and Kelly Ripa are also slated to appear just moments after wrapping up their own morning talk show. And Winfrey will announce her 63rd Book Club selection.

The syndicated broadcast will air live at 10 a.m. EDT Friday (check local listings).

___

On the Net:

http://www.oprah.com

Dan Brown: Dan Brown, The Lost Symbol, and Me


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"Excuse me, Mr. Brown... I just want you to know... I've read all your books, and Angels and Demons is my favorite!" The wide-eyed woman shifted her weight anxiously. We were in the Upper East Side's Corner Bookstore, minutes before my nerve-addled, first-ever book reading. "I was wondering, how did you come up with...."

"Well..." I offered, gently cutting her off, my teeth clenched in friendly rejection. "I'm really sorry, but I didn't write those. That's another Dan Brown. My book is about being a rookie teacher in the Bronx."

She was undeterred. "I love that book." Her inflection left no doubt of her Dan Brown-inspired passion. We hung there for a long moment.

"That's a totally different guy."

Again, silence.

"But... what about The Da Vinci Code?"

I puckered my face again to express, "I would really like you to stay but I understand that from your perspective I am innately disappointing." (All of that with a brow furrow.)

"Digital Fortress?" she tried again, hoping for a jackpot.

"Well...."

"Yes???"

"I'm not that guy. Sorry."

The woman nodded, a little stunned. She slouched away and took a seat in the back--- though she later bought two copies of The Great Expectations School.

Since then, I've been asked if I'm "that Dan Brown" about nine thousand times. Brown's latest crypto-thriller, which is unleashed today, has brought with it a 50% uptick in alternately genuine and jokey questions for me.

Good luck on The Lost Symbol, Dan. And thanks for the memories.

Dan Brown is a teacher in Washington, DC, and the author of The Great Expectations School: A Rookie Year in the New Blackboard Jungle. He read The Da Vinci Code, but did not write it--- and he's okay with that.


Wal-Mart to Get Homeless Elle Intern’s Trailer Out of Impound – UPDATE


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briannaOn September 3, I filed a story about Brianna Karp, the homeless blogger who was thrust into the national spotlight when Ell’s E. Jean Carroll offered her a prestigious internship. I spent a good part of the rest of that day reading every word of Bri’s gripping, thoroughly entertaining blog. That’s how I learned that, on August 23, her truck and trailer had been impounded from a Wal-Mart that had given her permission to park there, and that she was accruing impound fees that included an $80 a day storage fee.

I called Wal-Mart’s media relations department that day to see what they had to say about it. They said they would get in touch with Brianna to find out more, and to work on a resolution.

I’m happy to report that Brianna emailed me last night to tell me that Wal-Mart officials will be meeting her at the impound lot, at 8am PDT, to get her trailer and belongings out of impound. This is very good news, as the now nearly $3500.00 pricetag for the impound would be insurmountable for Brianna. It may as well have been $3.5 million.

Things are definitely looking up for Bri, who appeared on CNN and the Today Show last week. Every step of the way, however, she reminds me that she wants to continue to focus on, and advocate for, the homeless.

One of the reasons this story jumped out at me was an experience I had while covering the Inauguration in January. I did a series of articles based on time that I spent with homeless people the night I arrived in Washington, DC. I spoke to one of them, Paula Grove, for hours, and one of the things she told me was that her descent into homelessness was spurred by the loss of her car. She was on her way to Florida to stay with family, when her car broke down in Virginia. The only place she could get a ride to was DC, and that’s where I found her.

These are tough times, and these stories underscore exactly how thin the threads of housing stability can be.

Update: Of course, nothing is ever simple for Brianna. Here’s some good news/bad news/awesome news from her Twitter feed last night:

Someone’s at the tow yard, getting her truck ‘n trailer back!!! (Thank you so, so much, @vickiaday and @TommyXtopher!!!)about 7 hours ago from mobile web

Agh, complication starting truck so tow yard having mechanic fix tomorrow free of charge… have to wait ’til then to get stuffabout 6 hours ago from mobile web

BUT… just got a call from West Coast Choppers and guess who’s their new Executive Assistant?!?! (!!!!!)about 6 hours ago from mobile web

Just think, we knew her when…

paidContent Quick Hits: 9.15.09


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»  A third of the new subcribers to Netflix (NSDQ: NFLX) are, in fact, return subscribers—and many them are coming back specifically for the beefed-up library of streamed content. [VideoBusiness]

»  Facebook has fought off an attempt by the state of Virginia to force it to reveal photos posted by one of its members. [CNET]

»  The Reader’s Digest Association is creating new divisions to help boost sales, and putting familiar faces in charge of them. [FOLIO]

»  Some analysts think the new version of Apple TV will have an iTunes subscription service. [BetaNews]

»  The Travel Channel has picked thePlatform over BrightCove to distribute the network’s video online and on mobile devices. [Contentinople]

»  Angel investor Ron Conway on his reputation as a “Spray and Pray” investor. [TechCrunch]

»  Bruce Springsteen band mate Steven Van Zandt is launching Fuzztopia, a social networking/community site for musicians. [WSJ]

»  Former Domino editor Michelle Adams is starting a similar online product called Lonny. [MediaBistro]


Denmark: Tourism Ad Pulled Over Promiscuity Charges (VIDEO)


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COPENHAGEN (AP) -- Denmark's tourism agency has removed an advertisement from YouTube after complaints that it promoted promiscuity in the liberal Scandinavian country.

The video clip, nearly 3 minutes long, shows a young, blond woman cradling a dark-skinned infant called "August" and saying he is the result of a brief fling with a foreign tourist.

Speaking English in the video, she says she is "trying to find August's father" through Google's YouTube site. Danish TV2 has clarified that the scene was staged and the woman is an actress.

Since being posted Thursday by VisitDenmark, the ad received more than 800,000 hits on YouTube. VisitDenmark removed the clip Monday, but it can be still viewed as it has been copied and posted elsewhere on the Internet.

Sociologist Karen Sjoerup said the ad suggested "you can lure fast, blonde Danish women home without a condom."

Economy Minister Lene Espersen said the video presented "a not very well-thought-out picture of the country." Espersen also holds the government's tourism portfolio.

"I regret that the film has offended so many people," VisitDenmark manager Dorte Kiilerich said, explaining that intent had been to tell "a nice and sweet story about a grown-up woman who lives in a free society and accepts the consequences of her actions."

Watch the video below. Caution: Some find it offensive:

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Thread.com Parent Sofa Labs Raises $1.2 Million


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We missed this announcement when it came out earlier this month, but Sofa Labs, the parent of dating site Thread, has raised $1.2 million in a round of funding led by First Round Capital. Other investors, including Sequoia Capital, Founders Fund, and Ron Conway, also participated. Thread uses Facebook Connect, so that people can identify and contact potential matches through friends. It was one of 24 companies this summer in Facebook’s incubator program, which provides funding and office space to startups building Facebook-related businesses. Most of Sofa Labs’ eight employees, including all four co-founders, hail from PayPal.


Applebee’s Hands Media Account to Universal McCann


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NEW YORK (AdAge.com) -- Applebee's has moved its $150 million-plus media-planning and -buying account from Publicis Groupe's Starcom to Interpublic Group of Cos.' Universal McCann without a review, the company said. Following the example of other major advertisers, Applebee's is taking the route of consolidation for more cost efficiencies.


Audio Of Obama’s ‘Jackass’ Remark: Refreshing New Tone For The President!


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0915_obama_audio_ex2TMZ has posted the audio of President Obama referring to Kanye West as a “jackass” yesterday. It’s an interesting listen for a number of reasons.

One, Obama is responding to a reporter asking him whether his girls were as “ticked off” as the reporter’s were about Taylor Swift’s treatment at the VMA’s. “I thought that was really inappropriate,” says Obama. “Does that count as the first question?” the reporter asks, suggesting they were already on the record? Obama certainly doesn’t ask to be taken off the record even after he’s made the remark, though he does allude to not wanting the remark to be blown out of proportion. So much for that. Here’s the rest of the exchange:

Obama: The young lady seems like a perfectly nice person, she’s up there getting her award. Why’s he up there?
Reporter: Why’d he do that?
Obama: He’s a jackass.
[Much hooting in the press room over this.]
Obama: Now I’m assuming all this stuff…where’s the Pool [reporter]? Come’on guys, cut the President some slack…I got a lot of other stuff on my plate. Because I remember the last time, there was the fly thing. That was the highlight.
Reporter: But that worked out well for you, you were a ninja!

Yes, yes he was. (According to everyone but PETA.) And this outburst may also work out well for the Prez. Taken in the jokey context it was obviously meant it seems like a, um, reasonable, human response. Kanye was a jackass. The President didn’t try to sugarcoat it. The President’s human! A little more of this side of Obama would be a welcome change in terms of the current health care debate. One can only hope he makes an appearance a some point on his grand tour this Sunday. You can listen to the full audio here.

Jonathan Spalter: A Mobile Connection for the Hispanic Community


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Ask someone who the biggest users of data services are on mobile phones, and you'll get predictable answers including Gen X, Gen Y, and businesspeople. All true, but there's a far more interesting - and overlooked - group to add: Hispanic Americans. That raises a key issue for upcoming Congressional debates over health care and the economy.

This week, The Hispanic Institute and Mobile Future published a remarkable study of Hispanic Americans' adoption of mobile technology. The facts are truly compelling. More than half of America's Hispanic population uses the mobile Internet, compared to about a third of whites.

Hispanics also account for more minutes used and for a higher percentage of cell-phone ownership than other ethnic groups, despite their comparatively lower incomes.

There are likely multiple reasons for this but two seem especially persuasive. First, Hispanic Americans tend to move more often than the U.S. average, and the ability to keep a single phone number through multiple moves is appealing. Second, roughly 40% of Hispanic Americans were born in other countries, where wireless service can be more common than landlines.

But beyond the usage figures, the big issue for policymakers at all levels is: How can we leverage this? That's where this new study shines. The report suggests ways to improve access to health care, education and economic opportunity, all through encouraging wireless innovation.

Take health care. Hispanics are more likely than some other groups to suffer from diabetes, obesity and cardiovascular disease. Text messaging is an obvious and inexpensive way to expand preventive care by reminding people to check their blood sugar levels, check their blood pressure or take their medications. Wireless monitoring of a heart condition is already a reality.

Moreover, wireless technology is being used increasingly by health care providers to streamline and improve care.

This report analyzes the broader implications of increased mobile usage in the Hispanic community and builds on a Pew survey released earlier this summer on usage habits of Hispanics and African-Americans.

But with wireless' potential to help the neediest Americans, and lift diverse American communities, this is an important issue for lawmakers and regulators. Much of the health care debate, for example, centers on how to control costs while expanding access, monitoring and information. Hispanic Americans seem ready and willing to leverage their wireless devices to do all three. The way they have embraced wireless broadband - services and devices - has also armed Hispanic Americans with one of the most affordable tools to improve educational opportunities for their children.

As the old Hispanic proverb goes, when fortune knocks upon the door, open it widely. The growing mobile usage rate among Hispanic Americans creates an empowering option to improve their access to vital government, education and health care services. This is one door that public officials should open very wide indeed.

Jonathan Spalter, chairman of Mobile Future, has been founding CEO of leading technology, media, and research companies, including Public Insight, Snocap, and Atmedica Worldwide. He served as an advisor to and spokesperson for Vice President Al Gore during the Clinton administration. www.mobilefuture.org


Andrew Cherwenka: Social Marketing for Celebrities: Five Lessons from Neil Young


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He isn’t on Twitter, he has no official Facebook fan page, and his website is a Flash disaster stuck in the ‘90s.  So what can Neil Young teach celebrities today about social marketing?  Canada’s legendary mutton-chopped musician was leveraging 5 key principles of social marketing decades before the internet came to be.

Generate lots of content

“I recorded everything and kept everything. We were not about saving tape. Our whole message was just be rolling all the time.” - L.A. Times Music Blog

Young’s massive collection of recording studio outtakes and radio interviews since 1963 makes him an early lifestreaming pioneer.  Today’s celebs and TV shows would be wise to follow his lead and provide us with their own outtakes, behind-the-scenes footage and interviews.  Look to the Rachael Ray Show website for an example of backstage exclusives and celebrity soundoffs on the site, and behind-the-scenes pics from their Twitter account.

Be great

“After the Gold Rush” went viral in 1970 because it was a great album.  Danyl Johnson’s X Factor audition has over 5 million views on YouTube because it’s an impressive performance.  Most “viral videos” share one thing in common:  they’re entertaining enough to make us want to watch it again and share it with others.  All the web marketing tricks in the world won’t compensate for simply average material.

Be shareable

Ever sit around a campfire where somebody isn’t strumming a Neil Young song?  Young believed early on that music should be shared and he wrote his songs with that intention in mind.  Learn a few chords and you can play recognizable versions of many of his best songs.

Want people to spread your material to their friends or share links to your sites and profiles?  Make it easy for them.  Provide short clips and posts in addition to your longer material.  Roger Federer has an 8-second video clip on his Facebook Page that received 95,856 likes and 29,259 comments.  Simple, easy to consume, and easy to share.  Look to the newly launched ArtOfTalk.tv for a great example of community sharing and commenting around bite-sized content.

Compliment others publicly

“Bob Dylan, I'll never be Bob Dylan. He's the master. If I'd like to be anyone, it's him.” - from an interview with Time Magazine

Compliments are a powerful force, and not just for their karmic potential.  Recognizing your peers and competitors enhances your own image.  Compliments spread and make headlines. When John Mayer praised Demi Lovato's musical abilities on Twitter, everybody won: Mayer for supporting another artist, Lovato for the publicity, and the tabloids for being able to report on a positive little celebrity exchange.

Take risks

“I didn't really know what I was doing when I started. I just started writing songs. After two songs I just continued to explore it.” - quoted from tv.com

Gary Vaynerchuk’s initial Wine Library TV webisodes were clunky but he found his groove somewhere between #1 and his latest, #737 .  After a somewhat shaky start trying to integrate Facebook and Twitter into their show, MTV’s “It’s On with Alexa Chung” quickly gained speed and is now actively including their 74,000 Facebook fans and 384,000 Twitter followers.  Getting solid advice and creating a smart plan are important but once that’s in place it’s up to you to summon up the courage and get out there.

Neil Young is a marketing-savvy pioneer who continues to build his fan base thanks in part to his embrace of social marketing.  Today’s social web and tools simply make it easier and faster than it was when the Godfather of Grunge started his career back in the ‘60s.


Former CBS DJ Adam Carolla Gets a New Gig: CBS Podcast Host


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carolla-shotEarlier this year, I wrote about Adam Carolla, who used to be a popular DJ for CBS Radio and now hosts his own popular podcast. My take: Carolla is even better on the Web than he is on the air, but I worried that he’d have a hard time turning his talent and Internet audience into money.

Turns out he’s figured out how to do it: By going back to work for CBS.

The broadcaster, which canned Carolla from his radio job earlier in the year, is now going to sponsor his podcast. It will promote the show, handle ad sales and let Carolla program his own Web radio station.

The press release announcing the deal describes it as a “partnership.” I’m trying to figure out if that means Carolla will become an employee again or if it’s a real partnership, whereby, say, he retains ownership of his show and shares revenue with CBS (CBS).

I’m guessing it’s the former, since selling ads for podcasts still requires a lot of work and not that much return. It’s much easier for CBS to sell ads against a local radio station with an audience of a million or more than for Carolla’s show, which reaches an average of 130,000 people at a time.

Still, Carolla’s show is frequently in Apple (AAPL) iTunes’s Top 10 podcast list, and someday, someone will figure out how to take advantage of its (relatively) small but dedicated audience. And the show already has one sponsor–Carolla has started doing a “live read” for Adam & Eve Stores, the “the nation’s number one source for all things erotic.”

Here’s an interview I conducted with Carolla in March, where he explains his not-entirely voluntary move to the Web and his attempts to turn it into a money-making venture.

And here’s the release:

CBS RADIO FORGES ONLINE PARTNERSHIP WITH ADAM CAROLLA

Popular Entertainer’s Podcast To Be Featured Across CBS RADIO Properties;
Carolla To Also Program His Own Streaming Radio Station, K-ACE

CBS RADIO today announced it has partnered with Adam Carolla, comedian, TV star, radio host, actor and entertainer to present his successful podcast to legions of listeners and fans nationwide.  “THE ADAM CAROLLA PODCAST” can be heard for free on-demand at www.adamcarolla.com and is additionally available for download on iTunes.

Promotion for Adam Carolla will appear across CBS RADIO’s portfolio of station properties with direct links to the entertainer’s dedicated website.  Once there, fans can listen to the latest audio rant from Adam, as well as sample archived podcasts.  Ad sales for the podcast will be handled by CBS RADIO.  Pre-roll, in-stream audio and live reads are available for local and national clients looking to reach Adam’s target audience of Men 18-49, among others.

In addition, an Adam Carolla focused radio station, called K-ACE, debuts on Monday, September 28, and will offer fans segments from Carolla’s popular podcasts interspersed with rock music and programming selected by Carolla, “The Aceman,” himself.  K-ACE can be heard via CBS RADIO’s streaming platform, Yahoo! Music Radio, AOL Radio, and on select mobile devices such as the iPhone, iPod Touch and the Blackberry.

“THE ADAM CAROLLA PODCAST” began in February 2009 and currently reaches over 130,000 listeners per show.  The podcast remains a constant in the Top 10 of iTunes’ Top Podcasts chart.  Carolla, famous for his rants on various outrageous topics, uses his podcast to broadcast his opinions, while hosting an assortment of influential and popular celebrities and friends, as he charms guests and listeners alike with his witty sense of humor and biting sarcasm.

“I’m thrilled to be back in business with my friends at CBS RADIO and feel like I’m at the vanguard of an exciting new technology,” says Carolla.  ”Now, if somebody could just tell me what the hell a POD is!”

“We are excited to once again be working with Adam Carolla providing our listeners with the same Adam that so many fans have come to know and love over the years,” says Chris Oliviero, Vice President of Programming, CBS RADIO.  “Adam has an uncanny ability to relate to everyday people in a funny and engaging manner, and the popularity of his podcast is a testament to that.

“This distinctive partnership showcases CBS RADIO’s commitment to growth in the digital space and highlights the accessibility, portability and cutting edge programming available on radio.”

Adam Carolla, who is best known for his work in television and radio, has previously hosted CBS RADIO’s “The Adam Carolla Show,” was co-host of the nationally syndicated radio call-in show “Loveline,” co-created, and executive produced and co-hosted Comedy Central’s ”The Man Show,” co-created, executive produced and was a character on “Crank Yankers,” as well as was a contestant on ABC’s popular series “Dancing With The Stars.” Carolla also starred, wrote and produced the award-winning indie film “The Hammer.”  He is currently writing his first book to be published by Crown in Fall 2010.  In addition to “THE ADAM CAROLLA PODCAST,” Carolla is host of “Carcast,” a podcast devoted to those who share Carolla’s passion and pastime of all things automobiles.

Larry Gelbart’s Final Interview: How CBS Bastardized “M*A*S*H”


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You know what's so interesting about M*A*S*H? When Twentieth Century Fox decided to issue it on DVD, they included the option of watching it without the laugh track. If you've ever watched it without a laugh track, well, that's the show as we intended it to be watched. We did not mean for people to be cackling throughout the show; it becomes so much more cynical and heartbreaking without all that cheap, mechanical laughter.


Right Wing Darling James O’Keefe: The Man Who Exposed ACORN and Lucky Charms


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post_9-15James O’Keefe seems to be everywhere these days – or at least everywhere a right-winger would be paying attention to. He’s on Fox News all the time (sometimes even in a pimp costume), on Drudge Report, and today, on the cover of the New York Post.

Where did this 25-year-old intrepid conservative undercover reporter come from? We have the inside scoop – and it’s pretty spectacular.

Before we get into what we’ve found, it’s important to note just how much O’Keefe has accomplished in the last week. Since his undercover videos exposing ACORN were posted on BigGovernment.com, he got the U.S. Census to stop working with ACORN, and last night he got the Senate to cut ACORN’s federal funding. These are real, impressive results.

We talked to several of O’Keefe’s former classmates. Let’s get to know the GOP’s new young hero:

• He started an alternative, conservative magazine while a student at Rutgers University, called The Centurion. The most recent issue available is from March 2009, and features a cover story: “Paul Robeson: New Jersey’s Favorite Stalinist.” Here’s a bit of their mission statement:

We believe in fiscal and moral responsibility, a strong national defense, free-market economics, American exceptionalism, and God. We stand unyielding in defense of our motto, “Veritas vos liberabit,” or “The truth shall set you free.”

• He waged a campaign against dining halls serving Lucky Charms. You see, besides being magically delicious, O’Keefe thought the cereal was offensive to Irish Americans.

• He ran an affirmative action bake sale. Let’s repeat – an affirmative action bake sale, where they sold baked goods for different prices based on your race. This was all to prove a point, of course, that affirmative action is bad.

• He was in the Glee Club. That’s about it.

The best part about this – just like his hidden camera investigations of ACORN, O’Keefe documented these on YouTube as well. Find some of the videos below.

His Facebook profile is also popping with interesting info. Here are his favorite books:

Rules for Radicals, Dedication and Leadership, The Global Activist’s Handbook, The True Believer, Witness: Letter to my Children, Courage: The Joy of Living Dangerously, The Dream of the Ridiculous Man, Eclipse of the Sun, The Sea Within: Waves and the Meaning of All Things, Airborne: A sentimental Journey, The War Against Boys, The Death of the West, The Black Book of Communism, The Unaborted Socrates, The ISI Student Guide to Liberal Learning, The Closing of the American Mind, Anything by C.S. Lewis, Orthodoxy, Comedia Divina,

Also – there are some great pictures. We made a Flickr slideshow because they’re worth it – check it out.

He’s got some very detailed essays on his Facebook page as well – like this one extolling the virtues of living on a boat.

We’ve reached out to this up-and-coming O’Reilly ambusher-like 20-something. James – we’d love to talk to you, by phone, email or undercover video.

Here’s O’Keefe exposing the injustice that is Lucky Charms:

Here’s that Affirmative Action Bake Sale:

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