In the 1950 film "Sunset Blvd.," Gloria Swanson stars as Norma Desmond, a faded, long-forgotten silent-movie star who lives in a fantasy world. When screenwriter Joe Gillis (played by William Holden) accidentally wanders into Desmond's seemingly deserted mansion, he recognizes her immediately.
Joe: "You're Norma Desmond. You used to be in silent pictures. You used to be big."
Norma: “I am big. It's the pictures that got small.”
Madison Avenue, too, is getting smaller. Figuratively and literally. For the first time on record, the number of advertising-specific jobs in the U.S. is declining in the middle of an economic expansion. The number of agency positions fell by about 7,000 last year. Advertising is getting smaller as the holding companies have been consolidating their operations, combining agencies and selling assets.
Margins are being squeezed and agencies have resorted to price competition. Budgets are smaller as clients divert activities and funds from agencies to in-housing. Continue reading "Madison Avenue must rediscover the cult of personality"
Interpublic’s Deutsch has picked up a key global marketing assignment for Michelob Ultra as the hot-selling U.S. brew expands internationally.
An Anheuser-Busch InBev spokeswoman confirmed that Deutsch “will be one of many agencies working on Ultra,” but declined further comment on the pitch. Several people familiar with the review, however, said Deutsch beat out FCB London and Gut, a new global independent agency led by several former David executives. FCB Chicago remains Michelob Ultra’s U.S. agency.
Deutsch had already been on AB InBev’s roster for Busch beer in the U.S., as well for a Budweiser global soccer marketing assignment. It handles AB InBev brands from its New York office.
The Ultra assignment comes as the brewer attempts to replicate the brand’s U.S. success in other countries.
“Michelob Ultra has been the top [market] share gainer in the U.S. for the past four years, among the Continue reading "Deutsch gains Michelob Ultra global assignment as brew looks for international growth"
Fox News’ Shepard Smith knocked President Donald Trump for comments he made today in response to questions about the treatment of migrant kids at border detention facilities.
As the president briefly took questions this afternoon, one reporter asked, “Mr. President, you declared a national emergency to get funding for the wall. Why have you not considered conditions for migrant children a similar national emergency?”
“Hopefully they’ll be passing the bill. It’s a humane bill, it’s all about humanity, it’s about helping children,” Trump said. “What’s happened is so sad.”
As he talked about Mexico doing “more for us than the Democrats in Congress,” the president elaborated:
During a press spray from the Oval Office on Tuesday, President Donald Trump told reporters that he isn’t happy with the conditions migrant children are living with in detainment centers around the border.
“I’m very concerned, and they’re much better than they were under President Obama by far,” Trump claimed. “If we get this bill signed, we’ll be able to do it. The Democrats don’t want to sign anything, and now I think they’re going to probably sign this, from what I understand, I call it humanitarian aid. This isn’t even about borders.”
Trump went on to say that Mexico “has been really helping us a lot” with immigration, and claimed that human trafficking by drug cartels is slowing down because of his administration’s policies. He added further slams on Democrats, whom he continued to blame for the current state of affairs regarding immigration.
There’s tremendous pressure on CMOs to spend their budgets online, particularly at tech companies. For those with a couple of decades of experience, there’s even a reverse bias that if they don’t spend most of their dollars digitally, they’ll be perceived as out of touch. So, leave it to a couple of under 35-year-old entrepreneurs, who are marketing a product that is only available online, to go all in on outdoor messaging. Yeah, that’s right: good old-fashioned outdoor.The entrepreneurs, Sam Blond, Chief Sales Officer and Michael Tannenbaum, who is the CFO, work for a B2B credit card issuer called Brex. Recognizing a gap in the market in which start-up founders need larger lines of revolving credit, Brex has positioned itself as the card that gets tech entrepreneurs, right down to their senses of humor. Recently valued at more than $1 billion, Brex has happily tapped into some Silicon gold, Continue reading "A successful Brexit campaign—that has absolutely nothing to do with British politics"
Salesforce SVP Stan Sugarman sits down with Ad Age Associate Publisher Heidi Waldusky to inform why internal collaboration is the foundation for the best customer experience. This custom video series is made possible by Salesforce.
Massachusetts Senator and Democratic presidential candidate Elizabeth Warren is getting a lot of attention from a progressive straw poll that shows her crushing both Bernie Sanders and Joe Biden by more than double.
MoveOn.org’s latest poll of its members shows Warren as the first choice of 37.8 percent of the progressive group’s membership, with Sanders at 16.5 percent and Biden, who consistently leads national polls by a wide margin, at just 14.9 percent.
As NBC News points out, this result marks a huge increase in support for Warren since MoveOn’s December straw poll, when just 6.4 percent listed her as their first choice. The new result also gives Warren a boost going into the first Democratic debates Wednesday and Thursday.
There are a few things to keep in mind, however, before people begin sticking forks in Biden, Sanders, or the rest of the Continue reading "Elizabeth Warren Crushes Bernie Sanders and Joe Biden in Progressive Straw Poll by More Than Double"
President Donald Trump took questions from reporters this afternoon and was, of course, asked about Iran.
In the midst of tensions between the U.S. and Iran, the president of Iran said the White House is “afflicted by mental retardation,” following the sanctions announced on Irani’s Supreme Leader. Trump tweeted back blasting Iran’s leadership.
This afternoon, when asked about the message he’s trying to send, the president said, “There is no message. I will tell you what the message is. When they are ready, they will have to let us know. When they’re ready, they’ll let us know. Very simple.”
“Ready to negotiate, you mean?” a reporter asked.
“Ready to do whatever,” Trump responded. “It doesn’t make any difference. Whatever they want to do, I’m ready.”
Minutes later, Trump was asked if he has an exit strategy for Iran if war breaks out.
“You’re not going to Continue reading "Trump on Iran: ‘Whatever They Want to Do, I’m Ready’"
Boris Johnson, a leading candidate to be the next British prime minister, gave a rather interesting answer to a question about what he does to relax that has gotten a lot of attention on social media.
In a talkRADIO interview, Johnson was asked by Ross Kempsell how he relaxes. He said the following (but know that any feeble attempts at transcription can’t do justice to the actual video):
NBC’s Today broadcasted a segment on Monday promoting a new movie about the sexual harassment case against former Fox News honcho, the late Roger Ailes — during which there was much talk about sexual harassment in the workplace, but none about sexual harassment in the NBC workplace.
No one, for example, made even a passing reference to the network’s own scandals, even the one involving former Today co-host Matt Lauer, who we stress to immediately repeat hosted this very show. (And has been defended by those still on it.)
Most of the segment focused, of course, on the actors and their roles, a typical on-air promotion. But the discussion also covered Ailes and the scandal, as well as Fox News. Actress Naomi Watts said she was attracted to the role of Gretchen Carlson by the courage it took to take down someone “at that level of power.”
Continue reading "Today Show Fails to Mention Own Sexual Harassment Scandals During Segment on Roger Ailes Series"
The ratings are in for MSNBC’s Saturday Night Politics — a new hour hosted by Donny Deutsch. And the early returns are not promising.
According to data from Nielsen, Saturday Night Politics pulled down 749,000 overall viewers in its most recent airing, and 82,000 in the advertiser-coveted adults 25-54 demographic. Both numbers are down more than 15% from the show’s May 4 launch — which posted 919,000 total, and 99,000 in the key demo.
Over the eight weeks since Deutsch has taken over the timeslot, MSNBC has averaged 74,000 viewers in the 25-54 bracket. During the same eight week period last year, when reruns of Lawrence O’Donnell‘s The Last Word aired, MSNBC averaged 97,000 in the key demo.
The silver lining for MSNBC in the early Deutsch numbers? Saturday Night Politics has improved in the total viewers category year-over-year, averaging 799,000 overall compared to the 584,000 brought in by Continue reading "Donny Deutsch’s New MSNBC Show Off to Sluggish Start, Ratings Down More Than 15% From Launch"
A Georgia police department has released shocking bodycam footage from finding a newborn baby girl abandoned in the woods inside a plastic grocery bag.
Local residents called the Forsyth County Sheriff’s Office earlier this month when they heard cries from the forest near their home. The family investigated and found an infant crying inside her bag, her umbilical cord still attached to her body, and officials were alerted shortly afterward.
The video from the scene shows officials removing the baby from the bag, wrapping her in a jacket and giving her a first response medical examination. The infant – who has been nicknamed “Baby India” – was taken to the local hospital afterward, and Forsyth County Sheriff Ron Freeman has informed the media that she was in “surprisingly” good condition.
“It was obvious that the baby was a newborn. We believe within hours of our discovery that the baby had Continue reading "Insane Bodycam Footage Shows Police Recovering Newborn Abandoned In Grocery Bag"
The Mueller report is a long and grueling read, by some accounts. But never let it be said that boring material and pointless performance stops celebrities who know better than us about everything. Which is why a lot of actors- like seriously, a lot — gathered together on Monday night at the behest and on the dime of Law Works Action to stage a dramatic reading of that report.
The performance is titled “The Investigation: A Search for the Truth in Ten Acts”, and is listed as just #TheInvestigation on their website, because hashtags you guys!” It stars Annette Bening, Kevin Kline, John Lithgow, Jason Alexander, Alyssa Milano, Alfre Woodard, Zachary Quinto and several others (even the “I’m a Mac” kid!) reading the Mueller report.
Reading. The Mueller. Report.
That clip above is from the actual performance. Sorry. It was big news, Continue reading "Celebrities Staged Dramatic Reading of Mueller Report Because Of Course They Did"
Things turned ugly during Vice President Mike Pence’s speech at the Latinos for Trump kickoff rally when Pence mentioned Democrats in Congress, and members of the crowd shouted “Traitors!” and “Lock them in the cages they built!”
On Tuesday morning, Pence delivered remarks at the DoubleTree Miami Airport & Convention Center for what was billed as the Donald J. Trump for President Latino Coalition Rollout and whipped the small but vocal crowd into a frenzy over Democrats.
At one point, Pence spoke about the migrant crisis at the southern border, telling the crowd, “The truth is we are on track this year for nearly a million people coming across our border. And it’s amazing to think that Democrats and many in the media spent the last 6 months saying it was a manufactured crisis.”
At least three different shouts of “Traitors!” could be heard, as Pence Continue reading "Latinos for Trump Crowd Gets Ugly After Pence Mentions Democrats: ‘Traitors!’ ‘Murderers!’ ‘Lock Them in the Cages!’"
First Lady Melania Trump just announced via Twitter that Stephanie Grisham, who has served as the First Lady’s press secretary, will be replacing outgoing Sarah Huckabee Sanders as White House press secretary.
Grisham has long been rumored as the presumptive favorite to take the Press Room podium and will become the third press secretary to serve President Donald Trump, following Sean Spicer then Sanders. For the second time, the Trump administration is combining the Press Secretary role and Communications Director role as Grisham will be filling both Sanders’ and Bill Shine‘s former position all at once.
Melania Trump tweeted:
New court documents from Duncan Hunter’s (R-CA) campaign finance violations case show that the embattled congressman illegally used those funds to facilitate a multitude of extramarital affairs.
USA Today justice reporter Brad Heath flagged several key passages from the case’s newly-release documents on Tuesday, many of which show Hunter sticking with his claim that the case against him is a “deep state” plot by the Justice Department to punish him for supporting President Donald Trump.
The Justice Department wants a judge to prohibit Rep. @Rep_Hunter from “offering evidence or argument concerning alleged political biases or motives of the prosecution team” or making other comments that could “poison the pool of potential jurors.” pic.twitter.com/6MMK6iJXE9