What happens when Facebook goes down? People read the news


This post is by Josh Schwartz from Nieman Lab


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What would the world look like without Facebook? At Chartbeat, we got a glimpse into that on August 3, 2018, when Facebook went down for 45 minutes and traffic patterns across the web changed in an instant. What did people do? According to our data, they went directly to publishers’ mobile apps and sites (as well as to search engines) to get their information fix. This window into consumer behavior reflects broader changes we see taking hold this year around content discovery, particularly on mobile. This is good news for publishers.

Traffic trends reverse

Despite volatility driven by algorithm shifts and intense news cycles, user demand for content (represented by traffic across the web) is quite stable. But the sources of that traffic are anything but static. In fact, we’ve seen a major reversal in the specific sources driving traffic to publisher sites in the past year. Key shifts:

You’ve just launched your association website. Now what?


This post is by Josh Einbinder from Brick By Brick from The Brick Factory


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So you’ve done it. Your association has launched their brand new website and all is well with the world! Your months of hard work have paid off, which that means you can finally relax…or does it? While this may have once been considered the end of your online story, we now know launching your website is just the first chapter. If you want to capitalize on your new site and grow your reach, traffic, and engagement, taking the time to put an effective digital strategy in place can make all the difference. And while there’s dozens of ways to approach this challenge, here’s a few post-launch tactics we love that can help make your website an incredible marketing tool for your association.  

Make data-informed decisions with analytics tracking

One of the easiest ways to report on the ROI of your new website is analytics tracking. Detailed tracking codes can
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The Dutch newsletter platform Revue, with around 30,000 users, is opening up subscription features


This post is by Shan Wang from Nieman Lab


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For people interested in a no-frills way to spin up a new personal newsletter, there are more alternatives to Mailchimp-TinyLetter than ever. Prominent newcomers like U.S. startup Substack or the Netherlands-based Revue have focused on simplifying writing tools and streamlining software for the entire newsletter management process, from writing to sending to maintaining the subscriber list to handling paid memberships. Revue, co-founded by Martijn de Kuijper and Mohamed El Maslouhi, pitches an easy-to-use authoring interface (the company suggested Medium or Tumblr as reference points), with many small but useful additional features like video embeds or Facebook content integrations, all developed together with or as requests from its users. It’s a service centered entirely around longer, editorial newsletter writing, so significant work went into template design and email readability. The tiny team handles all technical issues and feature requests itself. There’s also some language flexibility: the profile page for
Continue reading "The Dutch newsletter platform Revue, with around 30,000 users, is opening up subscription features"

Media Metrics Roundup for February 14, 2018


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




How The Wall Street Journal’s Facebook Strategy Helped Double Social Subscriptions
Simone Flueckiger / WAN-IFRA
Expert advice for using Facebook as an acquisition channel. The 15 Biggest Local News Sites on Facebook in January
Liam Corcoran / MetricShift
The New York Post and the Los Angeles Times lead the list. How Long Should You Run Your A/B Test?
MailChimp
These are best practices for testing opens, clicks and revenue. How Facebook Is Changing the Way It Reports Organic Reach for Page Posts
David Cohen / Adweek
The new methodology counts organic reach like paid reach. (Did you know organic reach used to include posts that users never saw?!) Consumers Give Up On Slow Content
Sara Fischer / Axios
Speed matters, so here’s some new Adobe Consumer Content Survey data to share with your boss. Organizations That Turn Data Into Insights Are Gaining Competitive Advantage Through Improved Connections With Consumers
Continue reading "Media Metrics Roundup for February 14, 2018"

Why Texas State’s Digital Media Degree is Attracting Female Students


This post is by from MediaShift


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One year ago, I wrote an article for MediaShift about our new undergraduate degree in Digital Media Innovation (DMI) in the School of Journalism and Mass Communication at Texas State University. The mission of the degree is to immerse students in digital concepts and skills, focusing on social media, web development and emerging media concepts, including drones and virtual reality. We cover innovation topics including design thinking, human-centered design and product management. Essentially, we flipped the curriculum, with the emphasis being on digital concepts and skills, supported by courses in our more “traditional” tracks. The degree was approved in August 2016, and I am happy to report that, since then, we have seen it grow to 211 students. This far exceeds the projections made when we developed the program, and we are thrilled to see it both become a popular offering, as well as have its core courses (Web Design
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3 Ways to Use Customer Research In Newsroom Decision-Making


This post is by Alyssa Zeisler from MediaShift


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Many newsroom analytics deal with quantitative data — pageviews, time on page, retention, etc — and find meaning by looking at these numbers at scale and over time. And while quantitative is excellent at explaining what is happening, it cannot necessarily explain why something is happening. Customer research — in the shape of interviews, focus groups and surveys — is an important tool to deepen your understanding of your audience and learn about their motivations, habits, and relationship to your content. At the Financial Times, we use both types of information regularly in our newsroom to improve our understanding of a particular audiences and to develop specific strategies to grow reach and loyalty. Here we want to share three times we’ve used customer research to make better decisions around editorial, product and audience development. The lessons we learned doing this work aren’t unique to the FT, though — there are
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ICJF Study: Global Newsrooms Are Falling Behind in Analytics


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




A few weeks ago the International Center for Journalists released the first-ever State of Technology in Global Newsrooms report, based on a survey of more than 2,700 journalists and newsroom managers in 130 countries. The survey was conducted in 12 languages. After it sat on my desk, printed out, for almost a month, I finally had a chance to read it this weekend and want to pull out some of the report’s findings on analytics, which will be especially interesting to regular readers of MetricShift, because they confirm many of the trends and research we’ve covered here but suggest where we can pay closer attention to the global relationship between newsrooms and newsroom data. The report states: “Are journalists keeping pace with the digital revolution? Despite great strides in leveraging new technologies, we conclude that the answer is no.” In the field of news metrics specifically, that conclusion
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Artificial Intelligence Is Coming for Publishers’ Analytics


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




A four-year-old London startup called Echobox found traction in Europe and is poised to further expand in the U.S. with its AI-assisted social media product. Echobox, which has about 30 employees and raised $3.4 million in seed funding last year, aims to develop “AI for automating repetitive tasks” for publishers, according to CEO and founder Antoine Amann. The first product the company has brought to market is an automated social media tool that uses a publisher’s internal audience analytics along with machine learning to completely run social media accounts. Le Monde in France and The Guardian in the U.K. are clients. A challenge with publishing analytics today is how to make sense of them, and Echobox isn’t alone in trying to solve this. When everything is measurable and everything is tracked, the problem is no longer a paucity of meaningful data but rather how to separate the signal Continue reading "Artificial Intelligence Is Coming for Publishers’ Analytics"

Chartbeat adds subscriber analytics to its dashboard — the “single most requested feature”


This post is by Christine Schmidt from Nieman Lab


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Heads up, Chartbeat users: if you’ve ever wished for a way to see how subscribers respond to content differently than non-subscribers, your wish has now been granted. “Editors are going to be able to [go to] their traffic and look at top stories and top referrers. They can understand the engagement experience of subscribers,” said Josh Schwartz, Chartbeat’s head of product, data, and engineering. “It makes subscriber status a first class part of the dashboard.” He added that subscriber insights have been the “single most requested feature” from news organizations. The data can be broken down into traffic from subscribers, registered users, guests, and “unspecified.” A report by the Reuters Institute for the Study of Journalism last year found that more than two-thirds of the 130 surveyed newsroom leaders use Chartbeat for real-time analytics. “We know from our research that multi-platform/device subscribers retain better,” The New York Continue reading "Chartbeat adds subscriber analytics to its dashboard — the “single most requested feature”"

Media Metrics Roundup for August 2, 2017


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




5 Chatbots To Help You Analyze Ad Campaigns Right In Slack, Facebook Messenger & Google Sheets

Ginny Marvin / Marketing Land Get alerts from your Facebook ad campaigns and much more.

19 Social Media Platform Changes You May Have Missed In July

Tory Starr / WGBH Social Media Team Evaluating stories from NPR One on completion

How To Make Local Listeners Care About Your Story

Tamar Charnay and Nick Deprey / NPR Training What kind of stories have the highest completion rate?

Paying To Promote News Stories On Facebook Is The Ad World’s Favorite New Tactic

Alex Kantrowitz / BuzzFeed News Positive news stories, of course.

Slate Uses Podcasts To Drive Paid Memberships

Max Willens / Digiday Hundreds of new subscribers during “Pledge Week.”

From MetricShift

Sex, Lies and Metrics: The Truth Behind The Clicks by Tim Cigelske How the Early Social Media Editors Embraced Collaboration in New York Continue reading "Media Metrics Roundup for August 2, 2017"

Must Reads in Media & Technology: July 20


This post is by Bianca Fortis from MediaShift


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Must Reads is MediaShift’s daily curation of the big stories about media and technology from across the web. Sign up here to get these delivered right to your inbox.
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The post Must Reads in Media & Technology: July 20 appeared first on MediaShift.

4 Simple Steps to Leveraging Classroom Partnerships to Teach Analytics


This post is by Stephen W. Marshall and Melanie B. Richards from MediaShift


Click here to view on the original site: Original Post




For industry, activating data is the key to creating great media and customer experiences. In our world of connected devices, companies of all sizes are using data to discover, automate and optimize media experiences. It is essential students not only understand the basic concepts around how data analytics are used to shape media experiences, but students must also have opportunities to practice prior to graduation. Education must adapt because our industry requires it.

A ‘Pracademic’ Approach

As “pracademics” (A.K.A. Practicing Academics), we have a unique view into the challenges within our industry and opportunities for academia to evolve and meet those challenges.  In addition to the academic space, we both have worked in marketing-related roles for various Fortune 500 companies, media agencies, and major nonprofit organizations. Upon reflection, some of our greatest challenges typically occurred when trying to fill entry-level digital analytics and digital strategy roles. There was
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DigitalEd Panel: How to Get Better Video Metrics


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




Title: How to Get Better Video Metrics Moderator: Jason Alcorn, MediaShift
Panelists: Adam Neuman, Fusion Media Group; Neil Solanky, NowThis; Meryl Ayres, Wistia Are you putting more resources into video? As publishers increase the time they spend producing content for Facebook, Instagram, YouTube and other video platforms, they need better insights into what works and what doesn’t. This online panel will include a discussion by top publishers who are at the forefront of using video metrics to drive better engagement with their audience. We’ll discuss the reliability of video metrics and how to go beyond basic view counts to metrics such as over- and underperformance, recirculation and benchmarking. We’ll also hear tricks that leading publishers use to extract the most value out of the analytics tools they use in their own organizations. This free online panel is sponsored by Parse.ly. Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do Continue reading "DigitalEd Panel: How to Get Better Video Metrics"

DigitalEd Panel: How to Get Better Video Metrics


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




Title: How to Get Better Video Metrics Moderator: Jason Alcorn, MediaShift
Panelists: Adam Neuman, Fusion Media Group; Neil Solanky, NowThis; Meryl Ayres, Wistia Are you putting more resources into video? As publishers increase the time they spend producing content for Facebook, Instagram, YouTube and other video platforms, they need better insights into what works and what doesn’t. This online panel will include a discussion by top publishers who are at the forefront of using video metrics to drive better engagement with their audience. We’ll discuss the reliability of video metrics and how to go beyond basic view counts to metrics such as over- and underperformance, recirculation and benchmarking. We’ll also hear tricks that leading publishers use to extract the most value out of the analytics tools they use in their own organizations. This free online panel is sponsored by Parse.ly. Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do Continue reading "DigitalEd Panel: How to Get Better Video Metrics"

Using Student Media to Teach Digital Analytics


This post is by Louisa Ha from MediaShift


Click here to view on the original site: Original Post




Traditionally, audience research is a course that focuses on electronic media. Learning how to master TV and radio ratings in advertising media planning and programming, frequency and reach concepts is already very demanding for students. Digital analytics, with its trove of information for advertisers, media planners, and program directors, adds more to an already cramped course. Without the luxury of a digital-only audience analytics course but with a clear need for students in the media business to have this basic knowledge in order to be marketable, it’s important to find the right balance for the best results. Facebook and web analytics are the most essential to know because of the high usage among the general population, so the second half of the course was dedicated to Facebook and digital audience analytics in general. As a faculty member, how do we learn how to analyze these data? Apart from self-learning and
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Apple’s new analytics for podcasts mean a lot of change (some good, some inconvenient) is on the way


This post is by Nicholas Quah from Nieman Lab


Click here to view on the original site: Original Post




“It may look obscure,”tweeted Gimlet’s Matt Lieber, “but this is the biggest thing to happen to the podcast business since Serial first went nuclear.” Lieber was talking about a major announcement that came out of the podcast session at WWDC, the Apple developer conference, which took place on Friday. It was a piece of business delivered with relatively little fanfare — par for the course, I think, with the nature of Apple’s historically chill relationship with podcasts —  and Lieber’s right. This is a very big deal, and a lot of change is on the way. Here’s the headline: Apple is finally opening up in-episode analytics for podcasts. The data will be anonymized, consistent with Apple’s general stance on privacy, and the new analytics layer is scheduled to arrive with the iOS 11 update this fall. This means that podcast publishers will, at long last, receive data that tells Continue reading "Apple’s new analytics for podcasts mean a lot of change (some good, some inconvenient) is on the way"

The Swedish startup Kit is rethinking analytics for a broader view of what makes a story successful


This post is by Joseph Lichterman from Nieman Lab


Click here to view on the original site: Original Post




Every time a staffer at the Swedish news startup Kit produces a story — no matter if it’s a Facebook video recipe for avocado hummus or a text story on Kit’s own website about coal-fired powerplants — they have to fill out 17 categories of metadata that the company developed to classify stories. Those data points include 145 different classifications (for a total of 43 billion combinations) covering things such as the tone of the story (is it funny? Is it dry?) and the story’s intent (was it created to surprise the user? Is it supposed to explain something to them?) Kit also collects more than 200 different output data points on every story, including time spent on the page, scroll depth, reach, engagement, and more, depending on the story’s format and the platform where it was posted. The goal of collecting all the information is to create Kit Core,
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How to Use CrowdTangle in the Classroom


This post is by Jessica Pucci from MediaShift


Click here to view on the original site: Original Post




Spreadsheets and coffee weren’t cutting it anymore. I was supposed to be monitoring the social media performance of about 100 students in Cronkite News, which serves as the news department of Arizona PBS and one of the professional programs at Arizona State University’s Cronkite School. For months, I dutifully scanned every student’s Facebook page and Twitter account, copy/pasted data into neat rows and columns, then waved spreadsheets at everyone and squealed “ANALYTICS!!!” until I dropped. The whole production felt less like classroom innovation and more like TPS reports. And then, I visited Melissa Ziedy, director of digital media at Phoenix’s KPHO/KTVK. “Are you using CrowdTangle?” she asked. I told her no; I hadn’t heard of it. She swiveled her monitor toward me and said, “You’ve gotta see this.”

Use it For Grading

CrowdTangle, a free tool via Facebook, bills itself as “the easiest way to
CrowdTangle leaderboard
Competitive highlights
CrowdTangle Chrome extension
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Mobile Journalism Isn’t Just Producing Content. It’s Knowing How Mobile Content Affects Engagement.


This post is by Ronald Yaros from MediaShift


Click here to view on the original site: Original Post




Story Highlights
  • Mobile analytics are good. Understanding how mobile structures affect mobile analytics is better.
  • Teaching the production of good mobile video is only a part of mobile journalism.
  • Stories with a photo or video followed by pages of text don’t inform scanning mobile users.
If you made it to this sentence and keep reading, that’s due, in part, to your specific interest in mobile and/or journalism. But if a scanning user without such an interest encounters this topic as one in a variety of topics, the structure of this post plays a critical role in user engagement. Researching and teaching mobile journalism to undergraduates since 2011 has provided me with more insights into engagement than any book or webinar could. An audience analytics class later convinced me that the best writing or video alone may not engage the largest mobile audience possible. Complicating the teaching of mobile journalism is “best practices”
Yaros Class
Continue reading "Mobile Journalism Isn’t Just Producing Content. It’s Knowing How Mobile Content Affects Engagement."

DigitalEd: How to Get the Most Out of Content Analytics


This post is by Jeff Weisbein from MediaShift


Click here to view on the original site: Original Post




Title: How to Get the Most Out of Content Analytics Instructor: Jeff Weisbein, Founder & CEO, KYA Learn how to truly get to know your audience. Do you want to get the most out of your analytics? Not sure where to start? A majority of digital media professionals don’t even have a common definition of audience engagement within their organization. This training will give you an overview of ways to get the most out of your analytics—starting with the best ways to define audience engagement. There’s also a chance for one-to-one feedback from the instructor. As the digital media landscape continues to evolve, it’s critical that digital media companies and content creators also evolve their metrics and perceptions of audience engagement. Now more than ever digital publishers need to experiment with new tools and ideas if they plan on remaining relevant. In the simplest of terms, to find success in Continue reading "DigitalEd: How to Get the Most Out of Content Analytics"