7 Tips to Get Better Newsletter Metrics


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




Last week, MediaShift hosted an online panel on how to get better newsletter metrics. The topic was one of our most popular — for good reason. Newsletters are proving to be a reliable and measurable way for publishers to connect directly with readers. We can’t forget that email is still a platform, but at least it’s one with open standards and a higher degree of control for both sender and recipient. The New York Times’ Lindsey Goddard, Greentech Media’s Brady Pierce and Parse.ly’s Clare Carr generously shared their expertise. Watch the video here or scroll down for seven of their best tips for how to get better newsletter metrics. 1. Segment your audience. Newsletters feel personal, like a one-to-one communication. Or at least they should. By segmenting your audience and developing email products that deliver on a unique, targeted value proposition, you are likely to have the greatest success. 2. Continue reading "7 Tips to Get Better Newsletter Metrics"

Media Metrics Roundup for February 14, 2018


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




How The Wall Street Journal’s Facebook Strategy Helped Double Social Subscriptions
Simone Flueckiger / WAN-IFRA
Expert advice for using Facebook as an acquisition channel. The 15 Biggest Local News Sites on Facebook in January
Liam Corcoran / MetricShift
The New York Post and the Los Angeles Times lead the list. How Long Should You Run Your A/B Test?
MailChimp
These are best practices for testing opens, clicks and revenue. How Facebook Is Changing the Way It Reports Organic Reach for Page Posts
David Cohen / Adweek
The new methodology counts organic reach like paid reach. (Did you know organic reach used to include posts that users never saw?!) Consumers Give Up On Slow Content
Sara Fischer / Axios
Speed matters, so here’s some new Adobe Consumer Content Survey data to share with your boss. Organizations That Turn Data Into Insights Are Gaining Competitive Advantage Through Improved Connections With Consumers
Continue reading "Media Metrics Roundup for February 14, 2018"

4 Ways Newsletter Publishers Can Hit Open Rates Between 50 and 60 Percent


This post is by Mark Schiefelbein from MediaShift


Click here to view on the original site: Original Post




Email newsletters, which seemed all but dead at the height of the social media revolution, have made a roaring comeback. Traditional publishers like the New York Times, online specialists like Quartz and even newsletter-only publishers like TheSkimm are winning over droves of readers and creating new revenue streams at the same time with their email strategies. And there are as many newsletters as there are topics to write about. At Revue, we help tens of thousands of people, from big companies to individual writers, publish editorial newsletters that readers look forward to seeing in their inboxes. Their success turns on one metric above all else: Open Rate.

Why is the open rate crucial for editorial newsletters?

There is a wide range of newsletter metrics available to newsletter publishers: list growth, delivery, open and click rates, return on investment and more. That’s not surprising given the wide range of newsletter
Continue reading "4 Ways Newsletter Publishers Can Hit Open Rates Between 50 and 60 Percent"

Media Metrics Roundup for January 31, 2018


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




Bloomberg Digital Hires Julia Beizer As Its First Head Of Product
Max Willens / Digiday
Where can a career in audience development lead? Big places. Why Scroll Depth Is A Key Metric for Individual Pages and Article Formats
Andrew Sweeney / MetricShift
Micro-metrics can diagnose and improve low-performing content. Podcast Listeners Really Are The Holy Grail Advertisers Hoped They’d Be
Miranda Katz / Wired
A month after Apple introduced analytics, we’ve learned that listeners listen to almost everything. Here’s How To Build A Better Newsletter, According To A Bunch Of Self-Professed Newsletter Nerds
Christine Schmidt / Nieman Lab
Expert tips from HuffPost, The New Yorker, and Vox Media. Will Comedians Save The Day?
Caty Borum Chattoo / The Laughter Effect
The Center for Media & Social Impact examines comedy’s impact. Data Can Enhance Creative Projects — Just Look at Netflix
Michael Smith and Rahul Telang / Harvard Business Review
Using Continue reading "Media Metrics Roundup for January 31, 2018"

Media Metrics Roundup for November 29, 2017


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




How to Ask Better Questions About Newsroom Analytics
Alyssa Zeisler / MetricShift
‘Why’ and ‘How’ are fundamental, says the Financial Times’ engagement strategist. 5 Social Media Trends That Will Have Maximum Impact In 2018
Guy Sheetrit / Ad Week
Number one: Ephemeral content. Native Advertising Grows Up Fast, Shedding Its Rogue Image
Rick Edmonds / Poynter
And measurement is getting better. 6 Email Marketing Predictions For 2018
Jeff Slutz / Emma
Number six: Contextual email. Roll-Up Property Considerations for Google Analytics 360
Samantha Barnes / Luna Metrics
When should you be aggregating data from multiple sites? How The Most Successful Teams Bridge The Strategy-Execution Gap
Nathan Wiita and Orla Leonard / Harvard Business Review
They spend more time reviewing performance metrics.

More From MetricShift

How to Tell the Story of Metrics Inside Your News Organization
Ryan Sholin How Much Do Analytics Matter in Podcasting?
Russell Lindley Harvard Experiment Finds Large Continue reading "Media Metrics Roundup for November 29, 2017"

5 Newsletter Signup Boxes We Love


This post is by Sangeeta Singh-Kurtz from MediaShift


Click here to view on the original site: Original Post




This article was originally published by the Donald W. Reynolds Journalism Institute. In this series: Part 1 | Part 2 | Part 3 | Part 4 | Part 5 | Part 6 When it comes to newsletters, the meat of your product should be the content of the email. However, after launching a brand-new newsletter or reviving an old one, it’s critical that newsrooms make a concentrated push for sign-ups. Many newsrooms use on-site ads and on other websites, or opt for an embedded sign-up box in the body of an article or on their landing page. But some are still using the good old pop-up form. But there’s a catch: The pop-up form can be tricky. Sites can be dinged by Google for interrupting or obscuring the reader’s experience. So why bother? At nearly two percent, the conversion rate for pop-ups is remarkably high, and while using them may interrupt
Continue reading "5 Newsletter Signup Boxes We Love"

Relaunching a Local Newsletter: Failures, Successes and What We Learned


This post is by Sangeeta Singh-Kurtz and Cambria Roth from MediaShift


Click here to view on the original site: Original Post




This article was originally published by the Donald W. Reynolds Journalism Institute. In this series: Part 1 | Part 2 | Part 3 | Part 4 | Part 5 As we ramp up for the release of our newsletter optimization tool, we wanted to share with you Crosscut’s own experience as a beta tester for an early version of the product. In early 2017, the Crosscut news team sat down to revamp our Daily E-News, a newsletter that broke basically every best practice in the book. Everyone could see that the newsletter needed a facelift: The RSS feed-style email was an eyesore, and the obnoxious donate button at the header wasn’t doing us any favors. In fact, it’s elements like these that can get curators into trouble. We looked to the tool for guidance. A product of a year of research, the tool consolidates the best practices and most effective strategies for
Continue reading "Relaunching a Local Newsletter: Failures, Successes and What We Learned"

Media Metrics Roundup for April 5, 2017


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




BuzzFeed’s Quest For Impact In The Viral News Era

(Noah Robischon / Fast Company)
Here are Jonah Peretti’s ideas on how to measure impact.

The ‘Serial’ Team’s New Podcast, ‘S-Town,’ Tops 10 Million Downloads in Four Days

(Todd Spangler / Variety)
Context for the reboot’s big numbers.

Analysis Without Benchmarks: An Approach for Measuring the Success of Innovation Projects

(Sarah Schmalbach / The Guardian Mobile Innovation Lab)
A terrific behind-the-scenes look at developing new metrics for mobile.

4 Simple Ways to Boost Email Engagement

(McKenzie Gregory / Emma)
Lessons from consumer marketing.

Vice: “At the Crux of Everything We Do, We Want to Tell a Story”

(Liam Corcoran / NewsWhip)
Reach still matters.

From MetricShift

Your Cheat Sheet for Newsletter Analytics


This post is by Tamara Power-Drutis and Sangeeta Singh-Kurtz from MediaShift


Click here to view on the original site: Original Post




This article was originally published by the Donald W. Reynolds Journalism Institute. In this series: Part 1 | Part 2 | Part 3

Essential metrics and diagnostics for effective newsletters

Your newsletter subscribers are trying to tell you something, but are you tracking the right metrics to hear them? Learning from and iterating upon even the simplest elements of your newsletter can lead to powerful insights and improvements for your newsletter and audience, as we discussed in Designing a Data-Driven Newsletter. Curators traditionally rely on three standard metrics to gauge newsletter effectiveness: open rate, click-thru rate and subscription rate. Yet these alone don’t provide a complete picture of newsletter health. Conversely, collecting every possible data point does not guarantee fitness. Too many curators waste time collecting data simply for the sake of collecting, rather than using analytics to diagnose and improve. So how should you efficiently monitor the effectiveness of your Continue reading "Your Cheat Sheet for Newsletter Analytics"