This post is by Caroline O'Donovan from Nieman Lab
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Bloomberg launched a fresh, new Bloomberg Business Tuesday night, to both acclaim and confusion. Change has long been afoot lately at Bloomberg Media, which hired Justin B. Smith away from Atlantic Media in 2013 and Josh Topolsky away from The Verge last July to help reconfigure the company’s digital presence. The new look — inspired in part by the boldness of Bloomberg Businessweek, the print magazine the company bought in 2009 — is fresh, colorful, and not a little bit dizzying. In a piece for VentureBeat called “Bloomberg Business’ new site design is beautifully bizarre — and it’s begging for haters,” Harrison Weber writes that the design “pulls you in as much as it spits in your eye. Yet, for some reason, I want more.” This sentiment was, meaningfully, echoed on Twitter.
I feel like the new http://t.co/lhvPgYvgcD is screaming at me but I don't mind — Steven Perlberg (@perlberg) January 28, 2015
The new bloomberg website looks insane and i like it http://t.co/iit64svcaY — Adam Taylor (@mradamtaylor) January 28, 2015
Gotta give Bloomberg credit, @business has some of the wilder design DNA of any established news site http://t.co/DtWE4LIEeV — Joshua Benton (@jbenton) January 28, 2015Continue reading "Bloomberg Business’ new look has made a splash — but don’t just call it a redesign"