Political news sites are reaching across the aisle (to try and pull some cash out of Google and Facebook’s pockets)


This post is by Christine Schmidt from Nieman Lab


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Who says bipartisanship is dead? Today’s lions-laying-down-with-lambs moment is a cross-ideological alliance that has the Tucker Carlson-founded Daily Caller working with Mediaite, Raw Story, and others to attempt to wrestle advertising dollars away from the usual suspects. The Wall Street Journal’s Lukas I. Alpert had the story of a political news partnership:
The alliance will offer marketers custom ad packages aimed at politically engaged readers, they said. “This is a way to try to bring some of the ad dollars now being directed at the tech behemoths back to midsize political publishers,” said Andrew Eisbrouch, the chief operating officer and general counsel at Law & Crime [and Mediaite]. “We want to offer a package that is different from what a marketer can get on Facebook or Google.” […] Political ad spending for the 2020 election cycle is expected to hit a record high of $9.9 billion, Continue reading "Political news sites are reaching across the aisle (to try and pull some cash out of Google and Facebook’s pockets)"