How to build a newsroom culture that cares about metrics beyond pageviews


This post is by Christine Schmidt from Nieman Lab


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Managing metrics is kind of exactly what a lot of journalists didn’t sign up for. (Statistics? You want me to do math?) But it’s exactly what newsrooms need to improve on. What stories do readers find most valuable? What kind of content moves readers along the subscription funnel? What signals show that subscribers are adding back to the community? What kind of traffic is meaningful to the organization’s business and editorial goals? As newsrooms try to figure out how to build better trust with their audiences, they’re also grappling with which questions to ask. Hint: A lot of those questions — and some of the answers — are probably lurking somewhere in your analytics dashboard. A new American Press Institute report from Melody Kramer and Betsy O’Donovan (both former Nieman Fellows) offers some metrics on newsroom metrics, based on interviews with two dozen journalists and data analysts from 20 Continue reading "How to build a newsroom culture that cares about metrics beyond pageviews"

How’s your newsletter doing compared to other news orgs’ newsletters? This tool lets you find out


This post is by Laura Hazard Owen from Nieman Lab


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If you’re a news organization sending out email newsletters with Mailchimp, you probably know that the company offers some metrics so you can track how your newsletters are doing. But if you want to know how your organizations’ newsletters are doing compared to those from other publishers, there hasn’t really been a way (beyond keeping your eyes open for random brags and gossip). And open rates can be a faulty metric. On Tuesday, the Shorenstein Center launched the “email benchmarking tool,” which news orgs can use both to track how their newsletters are doing according to six key metrics and to get a better picture of how their newsletters are doing to compared to others. (The tool was created as part of Shorenstein’s Single Subject News Project, which is funded by Knight; here’s some of its recent research on email newsletters.) Hong Qu, Shorenstein’s director Continue reading "How’s your newsletter doing compared to other news orgs’ newsletters? This tool lets you find out"

DigitalEd Panel: The Value Of Attention: Metrics, Methods and Outcomes


This post is by Jason Alcorn from MediaShift


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Panel Title: The Value Of Attention: Metrics, Methods and Outcomes Moderator: Jason Alcorn, MediaShift
Panelists: Clare Carr, Parse.ly; Evan Mackinder, Slate The difference between building a loyal audience and getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who have spent their time figuring out what matters to their audience and how they can measure it well. Hear how they’re writing better stories, creating innovative products and experiences, and finding new revenue for their businesses. This free online panel is sponsored by Parse.ly. Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. All attendee emails will be shared with the webinar sponsor. Continue reading "DigitalEd Panel: The Value Of Attention: Metrics, Methods and Outcomes"

What Research on ‘Measurable Journalism’ Tells Us About Tech, Cultural Shifts in Digital Media


This post is by Elia Powers from MediaShift


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Matt Carlson, Associate Professor at St. Louis University

Matt Carlson, an associate professor of communication at Saint Louis University, was set to announce a collaborative research project that would “connect a lot of dots surrounding news metrics and digital distribution platforms.” He wanted to examine journalism’s embrace of real-time audience data by shining a spotlight on “all the different actors involved, from reporters and editors and news management to engineers and salespersons at data analytic firms to the audience on the other end.” But first, he needed to find a term that tied everything together. “Measurable journalism” was the solution. In a special issue of the academic journal Digital Journalism, “Measurable Journalism: Digital Platforms, News Metrics, and the Quantified Audience,” nine researchers explore the implications of these technological and cultural shifts. Carlson, who edited the special issue and wrote an introductory essay, “Confronting Measurable Journalism
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Continue reading "What Research on ‘Measurable Journalism’ Tells Us About Tech, Cultural Shifts in Digital Media"

It’s Time For Publishers To Get Bullish On SEO Once Again


This post is by Mads Holmen from MediaShift


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A version of this article was originally published by Bibblio.org. Twitter accounts for less then 2.5 percent of traffic to publishers; Instagram and Pinterest barely supply one percent together. Currently, Facebook represents 22 percent, but its role in distributing publishers’ content has been falling dramatically for more than a year, and is only accelerating. Data from Parse.ly, which tracks visits to more than 2,500 publishers, shows that ahead of the 2016 U.S. presidential election, more than 40 percent of traffic to those sites came from Facebook. By the end of 2017, it was less than 26 percent. It’s still dropping. For some sites, like BuzzFeed, this is a big problem, but even if you don’t rely on social traffic to the same extent, it’s a challenge. The chart below shows the amount of traffic coming to publishers from Google and Facebook since the beginning of
Google's mobile search is sending more traffic to publishers
Ranking factors analyzed
Continue reading "It’s Time For Publishers To Get Bullish On SEO Once Again"

DigitalEd: Loyalty and Revenue: The New User Metrics


This post is by Jason Alcorn from MediaShift


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Panel Title: Loyalty and Revenue: The New User Metrics Moderator: Jason Alcorn, MediaShift
Panelists: Denise Law, The Economist; Dave Burdick, Denverite What user metrics matter most when reader loyalty is your goal? Right now a tectonic shift is happening in publishing from a click-driven era to one that is community-driven. How publishers respond today can determine if they will succeed in building an audience that shows up tomorrow and every day after. This panel will include a discussion with publishers who are the forefront of thinking about how to measure user loyalty in this new community-driven era to strengthen their brands and use a loyal readership to grow revenue for their businesses. This free online panel is sponsored by Opinary. Opinary enables users to share their opinion in-content, helping publishers and brands reach, understand and convert their most valuable audiences. Publishing partners – including global leaders like The Times, HuffPost, Continue reading "DigitalEd: Loyalty and Revenue: The New User Metrics"

Media Metrics Roundup for March 28, 2018


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




How We’re Measuring The Success Of Trusting News Strategies
Joy Mayer / Trusting News
How can newsrooms know if they are building trust with readers? It’s Time To Revisit Engagement Metrics
Jason Alcorn
To better measure engagement, go back to the old tools. To Build And Engage Your Audience, Consider These Core Metrics For Measuring Success
Steve Mulder and Mark Fuerst / Current
The results of a public media working group on KPIs and key metrics. Using Data To Measure Impact
Eric Martin / ITVS
Good ideas for journalism in this study of documentary filmmakers. Recirculate! Vox Media’s New Structure For Story Packages Gives Readers Context (And Helps Them Stick Around)
Christine Schmidt / Nieman Lab
How a new template increased recirculation on Vox Media sites. The Financial Times Uses YouTube To Boost Subscriptions
Lucinda Southern / Digiday
Readers come into contact with the FT brand 6 to 8 times Continue reading "Media Metrics Roundup for March 28, 2018"

It’s Time For Better Engagement Metrics


This post is by Jason Alcorn from MediaShift


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Join MediaShift and experts from Content Insights, WhereBy.Us and the Dallas Morning News for “How to Get Better Engagement Metrics,” a free online panel on April 18. Reserve your seat now! At many publishers, community and engagement editors have long been pushing for a change in the newsroom culture away from superficial metrics toward a more authentic relationship with readers. Yet that culture shift was often impeded by the value and sheer size of the Facebook audience, whose reach, distributed audience and referral traffic publishers came to rely on to hit their analytics and advertising goals. Well that particular barrier has fallen. And now is a good time to talk about better engagement metrics. When engagement is no longer defined as the total number of likes, reactions and shares by a aggregate audience and is instead an interaction with a particular reader of your website or publication, increasingly one
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Continue reading "It’s Time For Better Engagement Metrics"

How Publishers Are Learning to Embrace Twitter Video


This post is by Liam Corcoran from MediaShift


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A version of this article was originally published by NewsWhip. Twitter has signaled its intention to focus on video as a key platform feature for 2018, and some publishers have already been noticing the effects. Last year, Twitter’s announcement that it would be partnering with a string of media companies to provide round-the-clock video content for the platform was met with some skepticism. Was Twitter trying too hard to muscle in on a social video space that was already saturated and showing unpredictable returns? Video on Twitter was largely known for Vine, the since-shuttered service that allowed six-second looped clips, and Periscope, a live-streaming channel that faced plenty of competition of its own. When we previously outlined four ways that publishers used the medium in mid-2016, there was a feeling that Twitter video could only every really be thought of as a promotional or extremely short clip service. In 2018,
How many videos do publishers post on Twitter each week?
Continue reading "How Publishers Are Learning to Embrace Twitter Video"

DigitalEd Panel: How to Get Better Engagement Metrics


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




Panel Title: How to Get Better Engagement Metrics Moderator: Jason Alcorn, MediaShift
Panelists: Hannah Wise, Dallas Morning News; Alexandra Smith, WhereBy.Us Engagement is so much more than Facebook reach. For publishers who want to cultivate a direct relationship with readers, it’s the top of the customer funnel. And how you define and measure engagement in your newsroom matters directly to whether you’ll be leading the industry or lagging behind. This live online panel will include a discussion with publishers who are at the forefront of using engagement metrics to build a direct relationship with readers, improve the quality of their journalism and drive revenue for their businesses. This free online panel is sponsored by Content Insights. Content Insights helps journalists and editors understand the behavior of their readership in a simple and comprehensible way. Content Insights is a multi-faceted web analytics platform for data-driven evaluation, ranking and comparing of Continue reading "DigitalEd Panel: How to Get Better Engagement Metrics"

How A Local Newsroom In Brazil Learned To Track Its Impact


This post is by Sam Berkhead from MediaShift


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A version of this article was originally published on IJNet. Less than a year after closing its daily print edition to go all-digital, Brazil’s Gazeta do Povo has made major strides in its efforts to track the impact of its journalism on a societal level. With ICFJ Knight Fellow Pedro Burgos’ help, Gazeta compiled and released its first impact report earlier this year to show readers the results of its work with Impacto, the impact-tracking tool Burgos developed with support from Google News Lab before starting his fellowship. By compiling reports like this, Gazeta is able to show subscribers that its work is producing positive change in society — and that its journalism is worth paying for. And it gives digital-first newsrooms a more accurate, meaningful way to measure success than counting clicks. But what does “impact” look like? For Gazeta, impact often looks like BRL16.4 million Continue reading "How A Local Newsroom In Brazil Learned To Track Its Impact"

Media Metrics Roundup for March 7, 2018


This post is by Jason Alcorn from MediaShift


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How To Manage A Successful Facebook Group
Annemarie Dooling / The Coral Project
Journalists have to be trained to participate in civic discourse, Dooling argues. How WhereBy.Us Will Track Impact of Local Media
Jason Alcorn / MetricShift
Alexandra Smith leaps into her new role, connecting metrics to local news revenue. February Social Media Platform Changes: Full Roundup
Tory Starr / WGBH Social
26 updates and 6 rumors to watch. New Data Shows Just How Much Social Sharing Has Decreased Since 2015 (And News Feed Tweaks Are Just One Factor)
Ricardo Bilton / Nieman Lab
The average article gets 4 shares, down from 8 in 2015. How Many Subscriptions Can You Afford?
Alexandre Botão / Medium
Can news publishers compete on cost and value? Who Cares Whether A Movie Has A Perfect Rating On Rotten Tomatoes?
Justin Charity / The Ringer
What happens when measurement is itself the metric.

More Continue reading "Media Metrics Roundup for March 7, 2018"

How WhereBy.Us Will Track Impact of Local Media


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




In December, Alexandra Smith joined WhereBy.Us as its first growth editor. The growing company, which uses the slogan, “Live like you live here,” and has 24 employees, currently runs local media sites in Miami and Seattle as well as a creative studio. And it just launched an impact tracker internally. It’s notable as one of the first times commercial media has embraced impact tracking as a strategy for marketing and growth. For local news organizations, tracking impact is a way to tie journalism’s value to revenue. Impact trackers can help show readers how news works and source powerful messaging for membership or subscription campaigns. Thirty-one percent of recent subscribers to local newspapers subscribed because they wanted to support local journalism, according to the Media Insight Project. Gannett, where Smith worked before joining WhereBy.Us, recently launched an internal impact tracker, and LION Publishers is now offering investigative reporting Continue reading "How WhereBy.Us Will Track Impact of Local Media"

Media Metrics Roundup for February 28, 2018


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




Lessons Learned from the Quartz Email Team
Cate Blouke / Really Good Emails
The most important metric? “Total number of active subscribers we have per newsletter.” Trust In News Matters. Don’t Give Up On It.
James Tyner / MetricShift
What publications lose by prioritizing “engagement” or page views. Paths To Subscription: Why Recent Subscribers Chose To Pay For News
American Press Institute
45 percent finally subscribed because of a promotion or a free trial. It’s Time To End ‘Trending’
Brian Feldman / Select All
Trending algorithms can’t determine whether content should be shared. After Years Of Testing, The Wall Street Journal Has Built A Paywall That Bends To The Individual Reader
Shan Wang / Nieman Lab
Each site visitor is scored, “based on dozens of signals,” on their propensity to subscribe. A Guide To Page Value – The Undervalued Metric
Donovan Ayon / Luna Metrics
How to track which Continue reading "Media Metrics Roundup for February 28, 2018"

Knight Media Forum Focuses on Non-Profit News, Impact and Danger of Algorithms


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




MIAMI – The theme of this year’s Knight Media Forum in Miami was “Strengthening Local News, Community and Democracy.” The annual gathering of librarians, community foundations and journalists hosted by the Knight Foundation opened with a panel of Knight Commissioners who set a pragmatic but urgent tone on trust, media and democracy. Over a day and a half, the future of algorithms and technology took center stage, with talks from tech pioneers and authorities Tim O’Reilly, Jimmy Wales and Amy Webb. But more intimate breakout sessions and panels offered a chance to Continue reading "Knight Media Forum Focuses on Non-Profit News, Impact and Danger of Algorithms"

Media Metrics Roundup for February 21, 2018


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




In An Era Of Loyalty, Newspaper Publishers Focus On Time Spent And Frequency
Max Willens / Digiday
The Seattle Times has a dashboard showing which articles lead to the most digital subscriptions. Tricky Podcast: Attentional Serfdom
Emily Bell and Heather Chaplin / Tricky
The first episode of this highly listenable new podcast looks at “the fight to capture your attention.” (Or just read the transcript.) 7 Tips to Get Better Newsletter Metrics
Jason Alcorn / MetricShift
The best things we learned from our expert panel. Snapchat Finally Gives Creators Analytics
Josh Constine / TechCrunch
Independent creators can now see time spent, total story views and more. The Upside Down: Negative Goals In Google Analytics
Samantha Barnes / Luna Metrics
How to set goals that warn you when things go wrong, like unsubscribes or customer support requests. Brands With Their Own Viewability Standards Are Causing Headaches For The Continue reading "Media Metrics Roundup for February 21, 2018"

MetricShift Survey: Newsroom Leaders’ Top Priority Is Audience Growth


This post is by Jason Alcorn from MediaShift


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What does the media metrics profession look like in 2018? How are editors and other newsroom leaders responding to seismic shifts in how audiences are built? In how audiences translate to revenue to pay for reporting? As we’ve done the last two years, we surveyed our readers here on MetricShift. We learned what you do and what you want to learn this year. We also learned some of the ways that metrics are evolving as metrics professionals are moving up the newsroom masthead. Your top priority? Audience growth, followed by impact measurement. Here are six more highlights from the 2018 MetricShift reader survey. Metrics matter to senior newsroom leaders

Question: Where are you in the org chart?

A majority of MetricShift readers hold senior positions in their newsrooms. That points to something we wrote a lot about last year: the increasing responsibility of many who started their careers in social
Continue reading "MetricShift Survey: Newsroom Leaders’ Top Priority Is Audience Growth"

7 Tips to Get Better Newsletter Metrics


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




Last week, MediaShift hosted an online panel on how to get better newsletter metrics. The topic was one of our most popular — for good reason. Newsletters are proving to be a reliable and measurable way for publishers to connect directly with readers. We can’t forget that email is still a platform, but at least it’s one with open standards and a higher degree of control for both sender and recipient. The New York Times’ Lindsey Goddard, Greentech Media’s Brady Pierce and Parse.ly’s Clare Carr generously shared their expertise. Watch the video here or scroll down for seven of their best tips for how to get better newsletter metrics. 1. Segment your audience. Newsletters feel personal, like a one-to-one communication. Or at least they should. By segmenting your audience and developing email products that deliver on a unique, targeted value proposition, you are likely to have the greatest success. 2. Continue reading "7 Tips to Get Better Newsletter Metrics"

Media Metrics Roundup for February 14, 2018


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




How The Wall Street Journal’s Facebook Strategy Helped Double Social Subscriptions
Simone Flueckiger / WAN-IFRA
Expert advice for using Facebook as an acquisition channel. The 15 Biggest Local News Sites on Facebook in January
Liam Corcoran / MetricShift
The New York Post and the Los Angeles Times lead the list. How Long Should You Run Your A/B Test?
MailChimp
These are best practices for testing opens, clicks and revenue. How Facebook Is Changing the Way It Reports Organic Reach for Page Posts
David Cohen / Adweek
The new methodology counts organic reach like paid reach. (Did you know organic reach used to include posts that users never saw?!) Consumers Give Up On Slow Content
Sara Fischer / Axios
Speed matters, so here’s some new Adobe Consumer Content Survey data to share with your boss. Organizations That Turn Data Into Insights Are Gaining Competitive Advantage Through Improved Connections With Consumers
Continue reading "Media Metrics Roundup for February 14, 2018"

The 15 Biggest Local News Sites On Facebook In January


This post is by Liam Corcoran from MediaShift


Click here to view on the original site: Original Post




A version of this article was originally published on the NewsWhip blog. In January, Facebook announced an update to the news feed which would “prioritize local news so that you can see topics that have a direct impact on you and your community and discover what’s happening in your local area.” The general idea is that users may be more interested in stories relevant to their community, helping foster the type of “meaningful interactions” that Facebook has stated it is looking to encourage in the news feed. Meanwhile, boosting the signal from local news sites helps fill any potential content gaps from other less reputable or relevant sources, which the platform has been trying to demote in visibility. So far, the move is restricted to U.S.-based publishers, many of which already perform strongly on social platforms. The last time we ranked Facebook engagements among regional publishers was
Continue reading "The 15 Biggest Local News Sites On Facebook In January"