Media Metrics Roundup for February 28, 2018


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




Lessons Learned from the Quartz Email Team
Cate Blouke / Really Good Emails
The most important metric? “Total number of active subscribers we have per newsletter.” Trust In News Matters. Don’t Give Up On It.
James Tyner / MetricShift
What publications lose by prioritizing “engagement” or page views. Paths To Subscription: Why Recent Subscribers Chose To Pay For News
American Press Institute
45 percent finally subscribed because of a promotion or a free trial. It’s Time To End ‘Trending’
Brian Feldman / Select All
Trending algorithms can’t determine whether content should be shared. After Years Of Testing, The Wall Street Journal Has Built A Paywall That Bends To The Individual Reader
Shan Wang / Nieman Lab
Each site visitor is scored, “based on dozens of signals,” on their propensity to subscribe. A Guide To Page Value – The Undervalued Metric
Donovan Ayon / Luna Metrics
How to track which Continue reading "Media Metrics Roundup for February 28, 2018"

Media Metrics Roundup for February 21, 2018


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




In An Era Of Loyalty, Newspaper Publishers Focus On Time Spent And Frequency
Max Willens / Digiday
The Seattle Times has a dashboard showing which articles lead to the most digital subscriptions. Tricky Podcast: Attentional Serfdom
Emily Bell and Heather Chaplin / Tricky
The first episode of this highly listenable new podcast looks at “the fight to capture your attention.” (Or just read the transcript.) 7 Tips to Get Better Newsletter Metrics
Jason Alcorn / MetricShift
The best things we learned from our expert panel. Snapchat Finally Gives Creators Analytics
Josh Constine / TechCrunch
Independent creators can now see time spent, total story views and more. The Upside Down: Negative Goals In Google Analytics
Samantha Barnes / Luna Metrics
How to set goals that warn you when things go wrong, like unsubscribes or customer support requests. Brands With Their Own Viewability Standards Are Causing Headaches For The Continue reading "Media Metrics Roundup for February 21, 2018"

7 Tips to Get Better Newsletter Metrics


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




Last week, MediaShift hosted an online panel on how to get better newsletter metrics. The topic was one of our most popular — for good reason. Newsletters are proving to be a reliable and measurable way for publishers to connect directly with readers. We can’t forget that email is still a platform, but at least it’s one with open standards and a higher degree of control for both sender and recipient. The New York Times’ Lindsey Goddard, Greentech Media’s Brady Pierce and Parse.ly’s Clare Carr generously shared their expertise. Watch the video here or scroll down for seven of their best tips for how to get better newsletter metrics. 1. Segment your audience. Newsletters feel personal, like a one-to-one communication. Or at least they should. By segmenting your audience and developing email products that deliver on a unique, targeted value proposition, you are likely to have the greatest success. 2. Continue reading "7 Tips to Get Better Newsletter Metrics"

DigitalEd Panel: How to Get Better Newsletter Metrics


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




DigitalEd Panel: How to Get Better Newsletter Metrics

DigitalEd Panel: How to Get Better Newsletter Metrics

Panel Title: How to Get Better Newsletter Metrics Moderator: Jason Alcorn, MediaShift
Panelists: Clare Carr, Parse.ly; Elisabeth Goodridge, New York Times; Brady Pierce, Greentech Media Newsletters are a direct line to your audience. In a pivot-to-reader world, there’s arguably no product more valuable for digital publishers. Not surprisingly, newsletters have been one of the most exciting media segments to watch, and in 2018 we can expect even more innovation. This live online panel will include a discussion with publishers who are at the forefront of using newsletter metrics to increase engagement, develop new products, and drive revenue for their businesses. This free online panel is sponsored by Parse.ly. Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. All attendee emails will be Continue reading "DigitalEd Panel: How to Get Better Newsletter Metrics"