Panel Title: The Value Of Attention: Metrics, Methods and Outcomes
Moderator: Jason Alcorn, MediaShift Panelists: Clare Carr, Parse.ly; Evan Mackinder, Slate
The difference between building a loyal audience and getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters.
This live online panel will include a discussion with publishers who have spent their time figuring out what matters to their audience and how they can measure it well. Hear how they’re writing better stories, creating innovative products and experiences, and finding new revenue for their businesses.
This free online panel is sponsored by Parse.ly. Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. All attendee emails will be shared with the webinar sponsor.
Continue reading "DigitalEd Panel: The Value Of Attention: Metrics, Methods and Outcomes"
Last week, MediaShift hosted an online panel on how to get better newsletter metrics. The topic was one of our most popular — for good reason. Newsletters are proving to be a reliable and measurable way for publishers to connect directly with readers. We can’t forget that email is still a platform, but at least it’s one with open standards and a higher degree of control for both sender and recipient.
The New York Times’ Lindsey Goddard, Greentech Media’s Brady Pierce and Parse.ly’s Clare Carr generously shared their expertise. Watch the video here or scroll down for seven of their best tips for how to get better newsletter metrics.
1. Segment your audience.
Newsletters feel personal, like a one-to-one communication. Or at least they should. By segmenting your audience and developing email products that deliver on a unique, targeted value proposition, you are likely to have the greatest success.
2. Continue reading "7 Tips to Get Better Newsletter Metrics"
A version of this article was originally published on the Parse.ly blog.
What do people do before they go see a movie?
The movie industry tries to answer this question through proxies employed by marketers: surveys, data on past successes, search data, and more recently social media listening or interaction tools.
Given Parse.ly’s dataset of billions of internet visitors per month to the largest media properties in the world, we thought we’d try to visualize actual reader attention, as measured by page views, for movies. We removed the need for online audiences to take an action in order to measure their behavior and instead focused on information they’re taking in.
What happens when you remove the need for proxies and focus on actual attention?
To start, we examined the amount of attention a movie receives in the media and the correlation to box office success. In the scatterplot
DigitalEd Panel: How to Get Better Newsletter Metrics
Panel Title: How to Get Better Newsletter Metrics
Moderator: Jason Alcorn, MediaShift Panelists: Clare Carr, Parse.ly; Elisabeth Goodridge, New York Times; Brady Pierce, Greentech MediaNewsletters are a direct line to your audience. In a pivot-to-reader world, there’s arguably no product more valuable for digital publishers. Not surprisingly, newsletters have been one of the most exciting media segments to watch, and in 2018 we can expect even more innovation.This live online panel will include a discussion with publishers who are at the forefront of using newsletter metrics to increase engagement, develop new products, and drive revenue for their businesses.This free online panel is sponsored by Parse.ly. Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. All attendee emails will be Continue reading "DigitalEd Panel: How to Get Better Newsletter Metrics"
Audiences are engaging more with longer videos, and you shouldn’t think of all of the “bounces” that show up in your Google Analytics as bad visits. That’s according to two new studies on video and social traffic out today.
Audience tracker Parse.ly and social video builder Wochit both found that content that takes longer to digest is being welcomed by at least some parts of the audience — and Parse.ly noted that there might not be enough supply for the demand. The top 50 percent of visits to webpages tracked by Parse.ly, after excluding visits under 15 seconds, are between 1 and 7 minutes, with 2 percent of those visits greater than 5 minutes. (A visit that lasts past 7 minutes is still rarified air.) On the video side, Wochit found that videos longer than 90 seconds received nearly 80 percent more shares and views than
This article was originally published on the Parse.ly blog. Sign up for our free online panel Jul. 27 on How to Get Better Video Metrics, sponsored by Parse.ly.
Watching a movie is a very different experience than reading a script.
Think about that memorable scene in “The Godfather” where Peter Clemenza orders his henchman to carry out a hit on another character that betrayed Don Vito Corleone. Clemenza’s original line was “leave the gun,” but the actor improvised by adding, “take the cannoli.”
“Leave the gun; take the cannoli” has since become one of the movie’s more quotable lines, but it is noticeably absent from the screenplay.
How Digital Publishers are ‘Leaving the Gun’ and ‘Taking the Cannoli’ with Video
Are you putting more resources into video? As publishers increase the time they spend producing content for Facebook, Instagram, YouTube and other video platforms, they need better insights into what works and what doesn’t.
In our #MetricShift chat on Friday, July 21, starting at 1 p.m. ET / noon CT / 10 a.m. PT, we’ll preview our upcoming online panel on how to get better video metrics. The free online panel is sponsored by Parse.ly. Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves.
The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift; and will include special guests Andrew Goldstein, sports content executive at Marquette Wire and features reporter at Planet Princeton; and Jason Continue reading "#MetricShift Chat: How to Get Better Video Metrics"
When you’re publishing to Facebook, or tweaking a headline to align with some carefully honed SEO strategy, how closely do you take note of story topic?
New research from Parse.ly suggests that news organizations trying to make the most of Facebook referrals and Google search traffic need to be extra discerning about story topic, as some — like lifestyle or entertainment — see the majority of their referral traffic coming from Facebook, while others — like tech, sports, and business — see the lion’s share of their traffic coming through Google search. (The findings were based on Parse.ly’s analysis of more than 10 million articles published last year by outlets within its network.)
Lifestyle articles, for instance, get more than 87 percent of their external traffic from Facebook, and just 7 percent from Google search. (63 percent of that traffic also came from a mobile device.)
For this chat, we’re partnering with the analytics and audience insight platform Parse.ly to do a deep dive into what publishers care about — and roadblocks they face — when using metrics to make decisions.
Parse.ly recently surveyed 270 brand, agency and publisher content professionals to reveal useful metrics, the silos of data access, and how analytics impact content they create. A full report can be found on their website.
In our #MetricShift chat on Friday, February 24, starting at 1 p.m. ET / 12 p.m CT / 10 a.m. PT, we’ll talk with Parse.ly and editors who use the tool about the highlights and questions raised by the new publisher metrics report.
The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift. Guests will include experts from Parse.ly and Continue reading "#MetricShift Chat: Metrics That Should Matter vs. Metrics That Matter to Publishers"
News organizations have been producing loads of video content to fill social media feeds and attract higher ad rates, but a new report from the social analytics firm Parse.ly finds that users engage with video much less than other content types.
Parse.ly examined the performance of four types of posts within its network of 700 sites: long-form, short-form, video, and slideshows. Video posts received 30 percent less engaged time than the average post, the study found. (Parse.ly defines “engaged time” as being “actively engaged with content — when [users] not only have a page open, but they have also recently interacted with it [via scrolling or clicking, for example]. Visitors are also considered actively engaged if they are watching a video.”)
The report suggested a few reasons for why engagement with videos are lower:
— Auto-play: Visitors expecting to read a text article might click the
When Facebook announced in June that it was tweaking its News Feed algorithm — giving more weight to friends and family and less to publishers and brands — fear levels at news organizations were high. Editors stood watchful for any change in incoming Facebook traffic, ready to blame any drop on the platform.
But more than a month in, the Facebookpocalpyse seems to have been averted. New data from analytics firm Parse.ly finds that Facebook traffic to its network of publishers has been flat or even slightly up since the June 29 announcement. There hasn’t been any noticable change after Facebook’s August 4 announcement it was clamping down on clickbait either, although it may be a little early to know the full impact of that change.
Neither of the announcements have had a measurable traffic impact on digital publishers so far. At the time of publishing, it looks like
Last week, Parse.ly published an article arguing that the media’s near-obsession with Donald Trump isn’t just a matter of chasing page views.
The article, written by Parse.ly data analyst Conrad Lee and based on more than 100,000 news articles from 300 newsrooms, seemed to go against the narrative that Trump has been a singular financial boon for the media. It’s a narrative the news media itself has helped to create. All the way back in February, for example, CBS chief executive Les Moonves said as much, stating of Trump’s campaign that it “may not be good for America, but it’s damn good for CBS, that’s all I got to say.”
Lee found a more nuanced story in the Parse.ly data. For instance, as many articles focused on Trump as every other major candidate combined, Lee wrote, but a typical Clinton article generated six percent more page views
This post was originally published on the Parse.ly blog.NewsroomsloveSlack. The communications platform that’s taken the world by storm helps teams organize and share knowledge in real-time. One topic media teams love to talk about is how your audience is responding to your latest articles and stories.
We’ve made it easy to have conversations about audience data and analytics with our Slack integration. The Parse.ly Slackbot brings your real-time reader data directly into your Slack app. Ask the Slackbot which posts, authors, sections, or tags are popular right now or for the past day on your site, and you’ll get an immediate answer.
What Can The Parse.ly Slack Integration Do?
Once you set up the Parse.ly Slack integration in a channel, any user in that channel can request the data from the associated account. We’re using the real-time data our API provides, so you
As publishers’ tablet dreams diminish, are smartphones picking up the slack when it comes to reading long articles online? A report out Thursday from the Pew Research Center tries to answer that question, and comes away with some reassuring findings: Yes, people are willing to engage with longer content (i.e., news stories over 1,000 words) on their phones.
That’s not to say, however, that they’ll actually finish your 10,000-word story on Russia (though publishers like The Washington Post and The New Yorker are working on ways to get readers to come back to long articles).
Pew worked with web analytics firm Parse.ly, which counts publishers like Slate, The New Yorker, Business Insider, and The Daily Beast among its clients, to analyze users’ time spent engaging with online news stories of varying lengths. The final dataset included 74,840 articles published by 30 U.S.-based news organizations
Earlier this week, the Parse.ly team raised a glass to The New Yorker, where three staff writers took home Pulitzer Prizes for their achievements in American journalism and literature. Congratulations to Emily Nussbaum, Kathryn Schulz, and William Finnegan!
Receiving the Pulitzer Prize certainly shed light on the accomplishments of these writers; and, it further illuminated The New Yorker as a leader in the field of journalism.
But we already knew that.
The New Yorker is a Parse.ly customer. Its web department, analysts, and social teams use our analytics tools to help them understand what content draws in website visitors, and why. They know their stories and content best, and they are able to make informed editorial decisions to promote content in the most effective ways as a result.
We wondered how (or if) this week’s success impacted The New Yorker’s site traffic, so we reached out to the Continue reading "Pulitzer Prizes Boost The New Yorker’s Traffic, But Will It Last?"
Twitter generates 1.5 percent of traffic for a typical news organizations, according to a new report from the social analytics company Parse.ly that examined data from 200 of its client websites over two weeks in January. (You’ll need to give Parse.ly your email address to access the full report.) Parse.ly’s network includes publishers like Upworthy, Slate, The Daily Beast, and Business Insider.
The median publisher saw roughly 8 tweets per post, 3 clicks per tweet, and 0.7 retweets for each original tweet, Parse.ly said. The top five percent of publishers performed better on Twitter, averaging 11 percent of their traffic from the network.
(We here at Nieman Lab are among those outliers, not least because our audience is made up of digitally savvy journalists — a prime Twitter demo. During the first three months of 2016, about 15 percent of Nieman Lab’s
It’s been 3 months since we started our metrics coverage on the MediaShift site. The first couple of months were informal; we spent most of our time onboarding, making connections with smart people and building our infrastructure and workflow. This last month we’ve been trying to bring you more resources and coverage on metrics, analytics and measuring impact.
Whether we write the content ourselves or whether we find great minds out on the Internet who are already writing about these key issues, we want MetricShift to be a place that you can come back to every week and find new, in-depth coverage to help you understand the complicated topic of media metrics.
Some of you have been with us from the beginning, but a lot of you haven’t. It’s the joy of growth; we get to know our old friends better and are constantly inviting new friends to the party!
There is no shortage of tools to measure media metrics, from apps to websites to dashboards to email reports. What do you use to keep track of measurement?
Some of the tools we will be discussing include:
Parse.ly is an analytics platform whose popularity has seen rapid growth in the past year in part due to its inclusive functionality. It organizations the ability to put metrics in the hands of content creators, as well as content and organization administrators.
In this Jan. 8 podcast, I interview Sachin Kamdar, co-founder and CEO of Parse.ly, about the value, use and future of content and audience analytics.
Kamdar is the latest guest in the University of Florida College of Journalism’s Innovator Series, which hosts discussions with information industry leaders focusing on media innovation and new ways of communicating.
At 6 p.m. on Jan. 13, my Q&A with Kamdar will be live-streamed here on the MediaShift site.
Here is the podcast transcript as we get ready for the live-stream.
Transcript of podcast
Welcome Sachin. First let’s talk a little bit about your interesting background. After receiving a degree from NYU, you taught in a