Editor’s Note: “Snapshot; A Day in the Life: Storytelling with Snapchat” was selected as one of the 2017 “Top 25” Great Ideas for Teachers (GIFT) entries through the Association for Education in Journalism and Mass Communication.
While certain concepts and theories remain the same, there is constant experimentation with assignments in digital media courses. As a professor of Media Studies and Digital Culture, I’ve wanted to create a project involving Snapchat Stories for some time, but it seemed too gimmicky. I was also unsure of the takeaway value for students.
Yet, as we’ve seen brands emerge and use Stories for marketing and promotion, I saw a way to implement this in my Digital Communications course, a 200-level, hands-on class that is comprised of majors as well as non-majors who are partaking in our interdisciplinary Digital Humanities minor.
This story first appeared on RJI’s Futures Lab. Reporting by Mitchel Summers and Hailey Godburn. In addition to using Snapchat Stories to reach younger audiences, NowThis is also one of 20 top publishers using the Discover feature. Executive Producer Sarah Frank explains her team’s Snapchat strategy and offers tips for any newsroom experimenting with the platform.
For more information:
NowThis delivers content on Snapchat through both Discover and its NowThisNews account.
Rachel Wise is an editor at the Futures Lab at the Reynolds Journalism Institute and co-producer of the weekly Futures Lab video update.
Bloomberg reports today that Snapchat is abandoning its Local Stories and firing the team that produced them:
Snapchat Inc. is ending its daily local stories for cities feature, which pulled together video of everyday activities — concerts, cute puppies in the park — shot by users in locales such as New York…About 15 curators who worked on the local stories feature will lose their jobs, according to people familiar with the matter…
As closely held Snapchat builds its business model ahead of an eventual initial public offering, the Los Angeles-based company is evaluating its products and strategy. The local stories weren’t as consistently popular as other features, according to one of the people. Snapchat has been focused on deals for content, like video series, that can supplement its network for sharing “snaps” — short videos and annotated pictures people can post or send to friends.
Title: Snapchat for Journalists and StorytellingInstructor: Tim Cigelske, MediaShift metrics section associate editorSnapchat: Not just for teens anymoreSnapchat has become a legitimate distribution outlet for the media, including by CNN, the Wall Street Journal, Vox, Mashable, Buzzfeed and many more. This training will explain why Snapchat is here to stay — and how journalists and storytellers can use it to strengthen their audience engagement. Back by popular demand after its debut in April, this 1-hour session will use case studies to show how journalists can harness the engagement of the Snapchat platform to respond to unfolding events in real time and (believe it or not) even tell substantive stories. This training will provide both a primer into Snapchat culture as well as equip participants with tactical skills they can use on their own Snapchat accounts. What you’ll learn from this training:ADVERTISEMENT
When the announcement came late last year that Instagram was now bigger than Twitter, as reported by CNBC, those who once scoffed at the photo-focused network started jumping on board. But as usual, there’s already another up-and-comer ready to take the spotlight: Snapchat.
Video and images shared on Snapchat may disappear after 24 hours, but the app doesn’t seem like it will disappear anytime soon. And freelancers are starting to snap to it.
Humorous engagement and building a brand
Take freelance photographer Branden Harvey, who has an impressive 99,000 followers on Instagram. On Snapchat, he only engages with about 4,000 people regularly, but his following is incredibly engaged.
“Instagram only gave me an outlet to share a part of who I am,” Harvey said. “I found that my Instagram photos took on more of a serious tone, which is a true, real part of me, but I also
There’s no shortage of ways to reach new audiences — the challenge is figuring out which are worth investing time in and what to do with them. At USA Today Sports, where I work, two platforms we’re trying to better understand and implement into our strategies are Snapchat and Periscope. The latter launched just two weeks ago, right before college basketball’s Final Four.
I ventured to Indianapolis intent on both bringing the event to our followers on Snapchat and building a follower base from scratch on Periscope. As someone who already uses Snapchat regularly, the challenge for me wasn’t in learning how to use it, but in experimenting with the USA Today Sports account to make it as engaging and dynamic as possible. Periscope, on the other hand, was entirely new to me.
A big live sporting event seemed like a great opportunity to put these apps to work. Here’s how it went.
5 things I learned using Periscope
Write brief, compelling broadcast descriptions.
Periscope asks, “What are you seeing now?” prior to broadcasting. Your answer to that question is what gets sent via notification to your followers and tweeted from the connected Twitter account. Make sure it’s accurate and makes sense when seen out of context.
Make the broadcast available for replay.
Periscope gives you with the option to replay your broadcast after filming, but depending on how good your wifi or 4G service is, it may take a long time to save. If you’re trying to do one live stream after another, that urgency may cost you the replay function.
Monitor replay stats close to 24 hours after posting.
Once a stream has been made available for replay, it lives within the app for 24 hours, similar to a Snapchat Story. To best get an idea of how well the Periscope stream did on replay, you’ll have to check back on the post just a little less than 24 hours later before it disappears.
Not only do followers see the replay in the app, but you can also promote it on Twitter after the fact, simply by sharing the original “LIVE” link and adding something along the lines of “Replay available now.”
Interact with commenters.
In Periscope, you can see a live feed of viewer comments — a good, immediate indicator of how your stream is being consumed. The behind-the-scenes content we were able to bring our viewers, such as postgame interviews from the locker room, was our biggest success using the app. The comment function allowed viewers to submit questions that you can then ask your interviewee, which is very cool.
The livestream can go beyond Periscope.
I streamed the Player of the Year award ceremony at the Final Four on Periscope. It was held in the morning before the day’s other press conferences got underway, and very few media members attended. Because it was a small group, award winner Frank Kaminsky’s Wisconsin teammates posed as reporters and asked silly questions.
I caught the entire