What Research on ‘Measurable Journalism’ Tells Us About Tech, Cultural Shifts in Digital Media


This post is by Elia Powers from MediaShift


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Matt Carlson, Associate Professor at St. Louis University

Matt Carlson, an associate professor of communication at Saint Louis University, was set to announce a collaborative research project that would “connect a lot of dots surrounding news metrics and digital distribution platforms.” He wanted to examine journalism’s embrace of real-time audience data by shining a spotlight on “all the different actors involved, from reporters and editors and news management to engineers and salespersons at data analytic firms to the audience on the other end.” But first, he needed to find a term that tied everything together. “Measurable journalism” was the solution. In a special issue of the academic journal Digital Journalism, “Measurable Journalism: Digital Platforms, News Metrics, and the Quantified Audience,” nine researchers explore the implications of these technological and cultural shifts. Carlson, who edited the special issue and wrote an introductory essay, “Confronting Measurable Journalism
?
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How Publishers Are Learning to Embrace Twitter Video


This post is by Liam Corcoran from MediaShift


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A version of this article was originally published by NewsWhip. Twitter has signaled its intention to focus on video as a key platform feature for 2018, and some publishers have already been noticing the effects. Last year, Twitter’s announcement that it would be partnering with a string of media companies to provide round-the-clock video content for the platform was met with some skepticism. Was Twitter trying too hard to muscle in on a social video space that was already saturated and showing unpredictable returns? Video on Twitter was largely known for Vine, the since-shuttered service that allowed six-second looped clips, and Periscope, a live-streaming channel that faced plenty of competition of its own. When we previously outlined four ways that publishers used the medium in mid-2016, there was a feeling that Twitter video could only every really be thought of as a promotional or extremely short clip service. In 2018,
How many videos do publishers post on Twitter each week?
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The 15 Biggest Local News Sites On Facebook In January


This post is by Liam Corcoran from MediaShift


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A version of this article was originally published on the NewsWhip blog. In January, Facebook announced an update to the news feed which would “prioritize local news so that you can see topics that have a direct impact on you and your community and discover what’s happening in your local area.” The general idea is that users may be more interested in stories relevant to their community, helping foster the type of “meaningful interactions” that Facebook has stated it is looking to encourage in the news feed. Meanwhile, boosting the signal from local news sites helps fill any potential content gaps from other less reputable or relevant sources, which the platform has been trying to demote in visibility. So far, the move is restricted to U.S.-based publishers, many of which already perform strongly on social platforms. The last time we ranked Facebook engagements among regional publishers was
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Which Publishers Benefit Most from Facebook’s News Feed Change?


This post is by Varpu Rantala from MediaShift


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A version of this article was originally published at EzyInsights. Recently announced changes to Facebook’s News Feed algorithm are causing a lot of fear and uncertainty among publishers. The company has not provided specifics on how or when the changes will be implemented, and the majority of the discussion is driven by speculation rather than facts. Based on our data, there is no reason to panic. Facebook has announced similar changes to News Feed before. Starting in June 2016, after news broke that the algorithm would begin prioritizing posts by friends, we noticed a U-shaped curve: some publishers’ engagement went slightly down, but then Brexit and U.S. presidential elections happened and the same publishers’ engagement went back up. In the second half of 2017, overall engagement for digital publishers again fell — this time dramatically. Digital publishing isn’t a monolithic industry, however, so we broke out the data to
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The New, Smaller Reality for News Metrics


This post is by James Breiner from MediaShift


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A version of this article was originally published on the author’s website. Rather than mass media, the future is niche media supported by fans. Forget about the big numbers of total pageviews per month or unique users per month. Those numbers are misleading and meaningless. They had meaning only in the days when the media business depended on mass media, massive audiences, and products aimed at the masses. That was when the news media depended on advertising. Fans are engaged and willing to give their time and money to their favorite projects. Today the business of media is all about touching potential customers with personalized, customized messages. It’s about identifying the small number of people who are truly fans of your publication or the stars on your team. It’s about strengthening the emotional attachment people have to your brand and its mission.

How big numbers mislead us

In their very
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Why Twitter Polls Should Have a Warning Label


This post is by Ozan Kuru from MediaShift


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“If you want the public’s opinion on anything — what to name your dog, who will win tonight’s game, which election issue people care most about — there’s no better place to get answers than on Twitter.” This is how Twitter introduces its “Twitter Polls” feature. Twitter polls might be useful for entertainment and business, but when it comes to politics, it’s more complicated: Twitter polls are not scientific; they are not systematically conducted and therefore cannot represent public opinion. Yet surprisingly, many individuals – ordinary citizens, public officials and political leaders – treat Twitter polls as valid representation of public opinion. Whether they fail to recognize its unscientific nature or intentionally use it as a pseudo-scientific platform for promoting their views, the result is increased cacophony, misinformation and polarization in social media and beyond. Given these problems, Twitter should update its design by adding an interactive warning
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How Charities And Non-Profits Succeed On Social Media


This post is by Benedict Nicholson from MediaShift


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A version of this article was originally published on the NewsWhip blog. It’s not just brands and publishers that are competing for our ever-diminishing attention spans on social media. Charities and non-profits are also vying for the same audience eyes, despite their different way of working. At NewsWhip, we decided to look at what these charities and non-profits, including some of the big United Nations programs, are doing to maintain their social presence and win on social. To do this, we looked at various aspects of social performance, including earned media, owned media and social content, across several of the world’s largest and most ubiquitous social-good organizations.

Engagement on articles about the groups

For our purposes here, we define earned media as articles written about the non-profit. In terms of content written about these groups, the most covered in the press were TED, Unesco, and Unicef. TED, the non-profit whose
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10 Things You Can Do Now to Up Your Social Media Game in 2018


This post is by Jane Elizabeth from MediaShift


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Are you in a newsroom right now? Take a look at your social media team. What are they doing? Most likely, they’re posting stories from your staff on Twitter and Facebook. They’re checking Google Analytics or Parse.ly or Chartbeat to see if those links are successfully penetrating the fickle social media universe. They’re explaining to another young reporter why she needs to change the name on her Twitter account to, well, anything else but @FoxyGrrrl15. What’s that? You don’t have a social media team anymore? It was abandoned in the pivot to video, or maybe during the third round of staff cuts since April? In that case, someone might remember to post a photo on Instagram in between remaking the home page and writing a city council meeting brief. A decade ago, Facebook, Twitter and subsequent platforms were viewed suspiciously by some people in newsrooms and greeted with hope
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Your Quick Guide to Using LinkedIn to Distribute Content


This post is by Liam Corcoran from MediaShift


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This article was originally published by NewsWhip. What type of stories go viral on LinkedIn, and how does the algorithm impact the visibility of certain posts? Below, we take a closer look at the content process on the business professionals’ network. Earlier this month, we looked at how LinkedIn has been investing in video capabilities. But video isn’t the only area of content that has been succeeding on LinkedIn. Earlier this year, Digiday reported on how business publishers were seeing growth in referrals from the platform. Here’s how engagement, measured as shares of links on LinkedIn, looked like for English language publishers on the platform from January to September: August seems to have been a banner month, with over 50 million shares of new articles. Indeed, we’re now seeing that for some business-focused sites such as Forbes and Inc.com, LinkedIn engagement is beginning to rival, or even surpass, their
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Sex, Lies and Metrics: The Truth Behind The Clicks


This post is by Tim Cigelske from MediaShift


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As print publications go, The Atlantic and The National Enquirer are roughly equally popular. They have a similar circulation. You could even argue that way more people are exposed to Enquirer headlines in check-out lines. And yet on Facebook way more people say they are into The Atlantic, which has 2.1 million likes compared to 44,000 fans for the National Enquirer. I have 161 friends who like The Atlantic on Facebook. Zero of my friends publicly reveal that they like the Enquirer.

Published by Harper Collins

The media we say we consume versus the media we actually consume is one striking example of why social media metrics can’t always be trusted, and why more hidden metrics from Google are what data scientist Seth Stephens-Davidowitz calls “digital truth serum.” “Facebook is digital brag-to-my-friends-about-how-good-my-life-is-serum,” Stephens-Davidowitz writes in his book Everybody Lies: Big Data, New Data and What The Internet Can Tell Continue reading "Sex, Lies and Metrics: The Truth Behind The Clicks"

How the Early Social Media Editors Embraced Collaboration in New York City


This post is by Julia Haslanger from MediaShift


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It’s been almost 10 years since the first wave of “kids” had jobs with social media in the title or description. Those kids are growing up — and taking charge. This is the second in a series of profiles of people who got their starts in social media roles in newsrooms and have carried an understanding of metrics into more senior roles. A social media job is often seen as a way to get one’s foot in the door of a newsroom for young people looking to get into journalism today. But like many journalists who began their careers before the rise of Twitter and Facebook, Rubina Madan Fillion got her start at a small paper, as an education reporter at the Gwinnett Daily Post in the suburbs of Atlanta. From there, she went to grad school in New York, freelance work and a graphics editor job in the city.

How the Early Social Media Editors Embraced Collaboration in New York City


This post is by Julia Haslanger from MediaShift


Click here to view on the original site: Original Post




It’s been almost 10 years since the first wave of “kids” had jobs with social media in the title or description. Those kids are growing up — and taking charge. This is the second in a series of profiles of people who got their starts in social media roles in newsrooms and have carried an understanding of metrics into more senior roles. A social media job is often seen as a way to get one’s foot in the door of a newsroom for young people looking to get into journalism today. But like many journalists who began their careers before the rise of Twitter and Facebook, Rubina Madan Fillion got her start at a small paper, as an education reporter at the Gwinnett Daily Post in the suburbs of Atlanta. From there, she went to grad school in New York, freelance work and a graphics editor job in the city.

How the News Industry’s Early Social Media Editors Moved Up the Ladder


This post is by Julia Haslanger from MediaShift


Click here to view on the original site: Original Post




It’s been almost 10 years since the first wave of “kids” had jobs with social media in the title or description. Those kids are growing up — and taking charge. This is the first in a series of profiles of people who got their starts in social media roles in newsrooms and have carried an understanding of metrics into more senior roles. “My position didn’t exist before.”

Dan Petty

That’s been a running theme for Dan Petty, hired in March to be the first digital director of audience development at Digital First Media. Petty started off as an Dow Jones News Fund intern at The Denver Post in 2009 doing digital production and multimedia, then was hired on and within a year became the paper’s first social media editor. What did the social media landscape look like in 2009? That year then-Twitter CEO Evan Williams and celebrity Ashton Kutcher went
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This Is How Top Instagram Publishers Use Video vs. Photos


This post is by Gabriele Boland from MediaShift


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This article was originally published on the NewsWhip blog With Instagram offering a wealth of opportunities for publishers and brands alike, here’s how top publishers are strategizing around video vs. photos on the platform. Instagram has gone through a mountain of changes last year, adding features like Instagram Stories, live-streaming and carousel photo albums. These features are delivering too — more than 250 million users create Instagram Stories everyday, according to a recent report. With so many new features, how are publishers dividing their content and how do engagements for different formats stack up? Let’s look again at the top publishers of both original photo and video on Instagram, using NewsWhip Analytics. We’ll add our news and interest publishers from last week’s analysis in as well, so that we’re looking at 30 successful media brands on Instagram and their strategies. These are the top ten publishers we surveyed in this
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Media Metrics Roundup for June 14, 2017


This post is by Tim Cigelske from MediaShift


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Apple Opening Up In-Episode Analytics of Podcasts 

Jason Snell / Six Colors 
The biggest thing to happen to the podcast business since Serial first went nuclear, says Gimlet Media co-founder Matt Lieber.

The Ugly Media Truths I Always Share with My Audience

Chelsea Fagan / Medium
Sorting through the financial metrics of funding a media start-up can be complicated.

Guardian US Raises More Than $50,000 in 31 Hours

Lucia Moses / Digiday
More than 1,000 readers pledge to fund an editorial series on the threat to public lands in America.

Why a NASCAR Reporter Left USA Today and Launched a Patreon Account

Simons Owens / Simonowens.net
“With my business model it does not matter if I get one click or 10,000 clicks on a story,” saysJeff Gluck.

At ‘Washington Post,’ Tech Is Increasingly Boosting Financial Performance

Yuki Noguchi / NPR
Monthly Web traffic has grown 56 percent, to 78.7 million over the Continue reading "Media Metrics Roundup for June 14, 2017"

How to Use CrowdTangle in the Classroom


This post is by Jessica Pucci from MediaShift


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Spreadsheets and coffee weren’t cutting it anymore. I was supposed to be monitoring the social media performance of about 100 students in Cronkite News, which serves as the news department of Arizona PBS and one of the professional programs at Arizona State University’s Cronkite School. For months, I dutifully scanned every student’s Facebook page and Twitter account, copy/pasted data into neat rows and columns, then waved spreadsheets at everyone and squealed “ANALYTICS!!!” until I dropped. The whole production felt less like classroom innovation and more like TPS reports. And then, I visited Melissa Ziedy, director of digital media at Phoenix’s KPHO/KTVK. “Are you using CrowdTangle?” she asked. I told her no; I hadn’t heard of it. She swiveled her monitor toward me and said, “You’ve gotta see this.”

Use it For Grading

CrowdTangle, a free tool via Facebook, bills itself as “the easiest way to
CrowdTangle leaderboard
Competitive highlights
CrowdTangle Chrome extension
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Rebekah Monson of WhereBy.Us: We Need to ‘Get Way Smarter’ About Metrics


This post is by Kim Bui from MediaShift


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Rebekah Monson is the co-founder of WhereBy.Us, a media and technology company that helps “people connect and engage in their cities.” She received an RJI fellowship for 2017-2018 to examine better business metrics for small, independent publishers. With her fellowship, she aims to develop a data toolkit that gives small, independent publishers the ability to gather information from multiple audience engagement initiatives and analyze the data for continued relationships.

Rebekah Monson. Credit: Ekaterina Juskowski, Miami Girls Foundation

I talked with Monson over email about what she has learned about metrics running her company, and how publishers, especially independent publishers, need to be better about marketing their stories to their audience to compete with platforms. Here’s a lightly edited version of our exchange. Many thanks to Monson for sharing her ideas.

Q&A

You’re going to look at metrics with your RJI fellowship. Where’d the idea come from? Rebekah Continue reading "Rebekah Monson of WhereBy.Us: We Need to ‘Get Way Smarter’ About Metrics"

A Quick Guide to Social Media Analytics for Publishers


This post is by François Georges from MediaShift


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This is a guest post and does not necessarily represent the views of this publication. For social media managers, social media analytics is both a blessing and a curse. On the one hand, social metrics used well can help to measure and even optimize performance. On the other, it’s difficult to determine which metrics really matter and what the best way it to translate these metrics into KPIs that the rest of the business can buy into. So, to help you work out how to use analytics for your business and how to make sure your analytics tools give you the data you need, we’ve put together this short guide for publishers that runs through the basics that every social media manager should know. It’s adapted from our Complete Guide to Social Media Analytics, a comprehensive breakdown of this evolving area of social media marketing.

How
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#MetricShift Chat: Social Metrics


This post is by Tim Cigelske from MediaShift


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“How publishers use social media is in a state of flux. At some level, that has always been true, but with the Facebook algorithm once again causing anguish, messaging and chatbots well-established as core platforms and a flight to quality for business reasons, the shifts are especially seismic. If social isn’t only — or even primarily — a distribution channel and funnel for website traffic, what is it? What can it be instead?” In our #MetricShift chat on Friday, May 26, starting at 1 p.m. ET / 12 p.m CT / 10 a.m. PT, we’ll look at what we’ve learning — and what we’re still sorting out — when it comes to social metrics. The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift. Guests will include Kim Bui, editor-at-large at NowThis,  Continue reading "#MetricShift Chat: Social Metrics"

How ProPublica Defines Success for Engagement Projects


This post is by Julia Haslanger from MediaShift


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ProPublica has earned more than its share of accolades. Four Pulitzer Prizes in seven years, numerous Peabody Awards, Emmys… name a journalism award, they’ve probably won it. But engagement editor Terry Parris, Jr., has his sights set on one more trophy: a Pulitzer Prize for a crowdsourced reporting project.

Terry Parris, Jr., Adriana Gallardo and Ariana Tobin

I recently spoke with Parris and his colleagues, engagement reporters Adriana Gallardo and Ariana Tobin. The team evangelizes for metrics that have less to do with quantity on social and more to do with high-quality participation — which can begin on social media but develop further through on-site call-outs, forms and (a lot of) email. We chatted about the work the engagement team does to support and create ProPublica’s journalism, how they measure success and why working on engagement at ProPublica is unlike anywhere else.

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